Just in time for May Motorcycle Awareness month is a book that includes a Harley road trip about a baby boomer’s unusual journey to reinvent herself and answer, “What now?”

Beautiful, fit, happily married, and successful, former Citigroup executive and motivational speaker Linda Crill was – and saw herself – as the kind of woman who could make things happen. But after losing her husband at 57, the identity Crill held closely no longer seemed to fit. Like many of us, she found herself asking, “What now?"

Desperate for change – and in a fit of rebellion – Crill signed up for a 2,500-mile road trip down America’s Pacific Northwest coast with a group of experienced motorcycle riders. At the time, Crill had never ridden anything more powerful than a bike.

"When the unexpected occurs, the answers we are searching for are often found around 'blind curves'—the unknown,” Crill says. “This trip opened my eyes to a new way of being and became the catalyst for recreating my life.”

AskPatty.com Inc., a website, blog, and online resource that serves as a safe haven for women to connect with Certified Female Friendly® automotive retailers, today announced that TrueCar.com's former Senior Editor, Brandy Schaffels, would be stepping into the role of Chief Editor for the AskPatty.com website and blog. A true car girl at heart, Brandy Schaffels has spent more than 25 years as a journalist supporting the automotive industry. 

In her new role as Chief Editor of the AskPatty.com Automotive Advice for Women website and blog, she will create a variety of informational woman-focused content on all subjects from car care and maintenance, to lifestyle-related features, vehicle reviews, and news.

Good for you. Good for the Tire Industry.

If you have ever wondered about the difference between being the owner of a small business and being an entrepreneur, this book will make it very clear to you.It will also make it clear what to do to move from one position to the other – and the rewards in terms of profits and personal freedom – that adopting an entrepreneurial approach will afford you.

Jody DeVere (AskPatty) teamed up with Roger McManus to produce Entrepreneurial Insanity in the Tire Industry with contributions from some of the industry's brightest stars including Roy Littlefield, Executive VP of TIA, Pam Gatto, president of Gatto's Tire and Auto Service, Larry Morgan currently heading the Morgan Auto Group, Charlie Creighton of Colony Tire and Wayne Croswell president of WECnology and immediate past president of TIA.

100% of Jody's royalties will be donated to TIA as a contribution to the TIA Foundation through an Educational Fund established by the publisher, Ensanity Press, on behalf of TIA.

Order Today at thetirebusiness.biz/askpatty.htm

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Sometimes road trips are magical. While visiting Billings Montana last week to speak to a group of Tire Dealers I had a spare 2 hours and decided to venture out to visit the  Western Heritage Center two short blocks from my hotel. Sometimes fate and being unafraid to be adventuresome really pays off. I was the only "tourist" so the curator Kevin Kooistra-Manning, ( the only man I've ever met who's last name is his wife's maiden name he unashamedly admitted to me , "I did not know the rule on that when we got married" ), gave me a VIP tour. The only other folks at there were the local paper the Gazzette doing a photo shoot and interview with the two top artist of Montana, Clyde Aspevig & Ben Steele.

Pam Oakes, owner of Pam’s Motor City Automotive, is pleased to announce the publication of her latest car care book, “Car Care for the Clueless (or How You Can Make Money While Maintaining Your Vehicle)”.  She's been an author writing for consumer car care since 1999, and she's also the proud owner of an AskPatty.com Certified Female Friendly service center!

“This is not a “How to Fix It” manual, but a consumer car care awareness book. This easy to read, non-technical text helps the everyday consumer avoid the pitfalls of car care maintenance – and ‘make some money’ while maintaining their vehicle,” says author Pam Oakes. Pam is an ASE certified technician and owner of Pam’s Motor City Automotive since 1995.

Copies of “Car Care for the Clueless” are available for sale in at Pam's Motor City.  For more information, stop by or call Pam at 239-278-0086.  Congratulations, Pam!

Kaeli Gardner AskPatty.com, Inc.

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AskPatty.com CEO Jody DeVere appears in a new book, along with several friends and partners in the industry.  It's called Entrepreneurial Insanity in the Tire Industry, and if you're in the tire industry that title may feel familiar to you.

The book asks tire businesses owners to look at whether they are behaving like a "small business" or an entrepreneur.  Author Roger McManus, with input from some significant players in the tire business, defines the question and lays out a road map of Entrepreneurial Insanity - a guidebook for the small business owner to embrace the entrepreneurial spirit and truly shine. As you'd expect, this isn't a book about money - it's a book about attitude, and we're proud to be part of it.

As we enter the second decade of the 21st century, women are on the verge of attaining economic parity with men--something our great-grandmothers and grandfathers would never have imagined.  With this new economic fortitude, women have the opportunity to take previously untapped power into their hands to influence the direction of the marketplace, the workplace, the family, and worldwide leadership.

In this new book, "Influence: How Women's Soaring Economic Power Will Change the World for the Better," Maddy Dychtwald paints a captivating picture of women coming into power in America and worldwide.  Filled with breakthrough research findings, marketplace insights and inspiring examples of trend-setting women from all walks of life, this compelling multi-media presentation can be customized for a variety of industries and audiences. 

Some of the topics include:

• How women's rise to power impacts money, markets and men: the past, present and future.
• The three stages of women's financial awareness: 1) security, 2) independence and 3) influence.
• How women will pioneer the opportunities and challenges of the longevity revolution.
• The new female-driven "cyclic" work/life paradigm.
• How women are rewriting the rules of success.
• How the new - and evolving - female/male equation changes the rules and roles at home and at work.
• An examination of women's multiplying marketplace clout and how successful companies are responding.

AskPatty.com President and CEO Jody DeVere is featured heavily in the chapter "Start Your Engines: Transforming the Automotive Industry."  In this chapter, Dychtwald says "It's an industry that's owned and operated by men. Some 95 percent of the country's 20,000 auto dealers belonging to the National Automobile Dealers Association are male. And it shows."

Jody agrees with her, saying "The auto industry today is in trouble, and automakers are struggling so hard." According to Jody, automakers are "only doing lip service to women in terms of marketing and selling. When what they need to do is change, and create an environment where women don't equate buying a car or getting it serviced with going to the dentist."

Jody is joined in the chapter by other heavy-hitting women, including Marina Shoemaker,  director of General Motor's Women's Retail Network; Cheri Fleming, owner and Dealer Principal of Female Friendly Dealer Valencia Acura; and Marti Barletta, president and CEO of The TrendSight Group.

Download the chapter here or buy the book here.


Maddy Dychtwald is a nationally recognized author, public speaker, marketing executive and entrepreneur. She has spent nearly 25 years deeply involved in exploring and forecasting demographic, lifestyle and consumer marketing trends. In 1986, she co-founded Age Wave, with her husband, Ken. She has helped grow the company from the ground up to a multi-million dollar enterprise with a time-honored reputation as the best in its field. As the nation's foremost thought-leader on population aging and its profound business, lifestyle, and cultural implications, the company provides breakthrough research (including the landmark study Women, Money and Power), compelling presentations, award-winning communications, and results-driven marketing and consulting initiatives to over half the Fortune 500,

Maddy is the author of three books: her newest book hits bookshelves next month. She has also written "Cycles: How We Will Live, Work, and Buy" (2004), which was the winner of the 2004 Book of the Year Award from the National Community Colleges Association as well as co-authored an illustrated children's book entitled "Gideon's Dream: A Tale of New Beginning"s (March 2008).

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