AskPatty.com Blog Certified Female Friendly Car Marketplace Women's Speaker Bureau Get Certified Follow Us

203 posts categorized "Blog Carnival"

January 18, 2013

Urban Wheel Awards Presented to Females Within the Industry

LogoSunday night at the MotorCity Casino Hotel in Detroit the 17th annual Urban Wheel Awards were held to celebrate and award prizes to people of color within the automotive industry. This year all of the recipients of this prestigious award were women.

They included Crystal Windham who won Designer of the Year, Company of the Year Progress in Human Resources, Georgette Borrego-Dulworth, Chrysler's talent acquisition and global diversity director, and Pioneer of the Year Jenell Ross, president of the Bob Ross Auto Group and 2013 chair of the American International Automobile Dealers Association.

"If it weren't for women, the American auto industry wouldn't exist. Who do you think told Henry Ford to go outside and build a car in the first place? Mrs. Ford," said actor Edward James Olmos, who co-hosted the awards with Niecy Nash.

This was to honor "wonderful women who are helping to make those wheels roll," U.S. Sen. Debbie Stabenow, D-Mich., told the audience of 500.

 

Eye on the Industry
AskPatty.com

January 16, 2013

The 2012 Los Angeles International Auto Show: RACY CARS ARE THE STARS in The City of Angels

LogoIt was a cornucopia of cars that glistened and twirled at this year’s 2012 Los Angeles International Auto Show (stay tuned for our “trucks’ piece that follows soon!). Hundreds of models from 42 brands were parked under the bright lights of the Los Angeles Convention Center, 50 of which took the runway and shed their nighties to make a global debut, kicking off the annual big-city-auto-show season in the U.S. Upcoming are auto shows in Detroit, Chicago, New York and other cities across the nation.

Continue reading "The 2012 Los Angeles International Auto Show: RACY CARS ARE THE STARS in The City of Angels " »

January 14, 2013

Game Changers: AskPatty's Women's Automotive Speakers Bureau Ready to Spread the Word

WASBtext_pitchengineAskPatty.com, Inc., a website, blog, and marketing to women agency providing automotive education to women consumers, as well as training and support to automotive retailers, announced last week the official launch of the Women's Automotive Speakers Bureau, a panel of women from across the automotive industry who will speak at events across North America. This panel, composed of hand-picked women from all aspects of the automotive industry, are ready to spread the word across North America that women aren't just the majority car buyers – they're the CEOs, the shop owners, the market analysts, and the dealer principals.

Jody DeVere, CEO of AskPatty.com, Inc., formed the Bureau, she says, after asking herself this question at a recent automotive trade show: “If women are making the purchasing decisions in the auto industry, why are so many of these speakers men?” The Women's Automotive Speakers Bureau aims to change that. “By assembling this panel of experts under one umbrella, AskPatty.com has now become the megaphone through which all these women can now take their message to the masses,” says Jody. “These women are all game changers, they're the new face of the auto industry. When you look at the site, when you read their bios, you have to say 'Wow, we really have something here.'”

Some members of the Women's Automotive Speakers Bureau include Miriam Muley, CEO and Author of The 85% Niche; Amy Mattinat, Author and Owner of Auto Craftsmen Ltd.; and Marti Barletta, who was called “The World's Foremost Expert on Today's Mightiest Market – Women” by TrendSight.

For booking information or more details, visit http://www.askpatty.com/speakers/

About the Women's Automotive Speakers Bureau

The Women's Automotive Speakers Bureau provides the automotive industry top women speakers and spokespersons on how to attract, sell, retain and increase loyalty with women customers and employees. AskPatty.com has a unique understanding of the automotive industry from a woman's point of view and aims to utilize the unique talents of women in our bureau to ultimately create an unforgettable impact for automotive brands and at industry events.

The Women's Automotive Speakers Bureau has a wide range of topics and speaker services to choose from including keynotes, brand spokespersons, workshops, coaching, video training, live and recorded webinars, panel speakers and more.

Click on a speaker profile to learn more and complete the form to inquire on rates and dates or contact us directly for a proposal for your next event or brand initiative at speakers@askpatty.com.

About AskPatty.com, Inc.

With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market:  For consumers, the AskPatty.com website is a safe and reliable source for expert automotive advice and research.  For auto dealers, tire centers, collision repair, and automotive service and repair centers the revolutionary AskPatty.com Certified Female Friendly® program trains providers on how to attract and sell to women customers and bolster customer loyalty and retention.

Women can find an Ask Patty Certified Female Friendly® auto dealer, tire center, collision repair, and automotive service and repair centers using the location search at AskPatty.com.

AskPatty® and Certified Female Friendly® are registered trademarks of AskPatty.com, Inc.

January 04, 2013

Certified Female Friendly Blog Carnival: New Year Edition

It's a new year in the AskPatty nation, and it's time to take a look back at some of the awesome stuff our Certified Female Friendly retailers did to celebrate the holiday season.  Peabody, set the wayback machine for December 2012!

SwampsSwamp's Performance continues to prove that it's a force to be reckoned with when it comes to treating women right.  Aside from regular women's clinics, regular specials and promos, and a Courtesy Shuttle used to bring customers where ever they may need to go if their car is in their shop, the Swamp's team outdid themselves this December with a mountainour Toy Drive. 

Check presentationThe Akwesasne Mountain of Toys and Basket Drive is a fundraiser that is held every year, this is the 6th year. Toys, pajamas and food are given out to families in the community who are in need so that they have Christmas presents, new Christmas pajamas and a good dinner. This is the first year in which Swamp's has been involved with collecting donations. We hope to fill our Courtesy Shuttle with donated items and we will deliver to the Drive on December 14th. On December 12th, Hawk from 101.5 The Fox was there promoting Free Brakes and Free Oil Changes. There were give-a-ways, deals and prizes all day. Casey even "went to jail" on the 14th as well, and was locked up at the fire station until he coule be bailed out.  Many business owners were held along with him.  Bail consisted of monetary donations, items or food. 

Casey, free once again, is shown here handing a check to the Akwesasne Cancer Support Group, using funds collected from their Women's Clinic attendees.  Their next clinic is scheduled for February 13.

 

StarmotorsStar Motors had an eventful December, as attested by the slew of events on their calendar for the month!

  • Holiday Customer Appreciation Days - Save between 10 and 20 percent off your ENTIRE BILL! This annual event is our way of saying thank you for the support you have shown us throughout the year. It's our most popular promotion, so be sure to schedule your appointments in advance. 
  • TWO-FOR-ONE! For two weeks only, buy one Elite Car Care Club at the regular price and get another one for FREE. That's $940 worth of automotive repair for only $120!  Elite Car Care Clubs make great gifts 
  • Marine Toys for Tots Annual Drive.  Bring in a new, unwrapped toy (minimum $5 value) and receive a $25 Star Motors Gift Card for each toy you bring in (maximum 4 Gift Cards).  TOYS MUST BE DROPPED OFF BY DECEMBER 14TH.  Thank you to Kathleen Frame for donating 29 toys!  Just for fun - be the first person to exceed Kathleen's donation and receive an extra $100 in Star Motors gift cards!  
  • Purchase Star Motors Personalized Gift Certificates in any amount.  Star Motors Gift Cards, Personalized Gift Certificates,  Elite Car Care Clubs, and Autotex Pink Wiper Blades (benefitting breast cancer research) make fantastic holiday gifts and stocking stuffers!
  • The Star Art Gallery features artwork for sale from local artists.  We are pleased to welcome our newest artists, Susan Jarecky and Steve Kell. A portion of artwork sold in the Star Gallery is donated to various charitable organizations.  Stay tuned in the New Year for upcoming community art and wine events at Star Motors 
  • Holiday stress? Stop by Star Motors Thursday, December 13th from 7-8 pm and enjoy a presentation on stress management with Mari McShane, Certified Health Coach. 
Also, Star Motors raised $335 in November with their Oil Changes for Sandy fundraiser!  Way to go Star team!

SchoenWine, Chocolate and Car Care do go well together especially when paired up by Schoen Place Auto.

Join the Schoen Place team on Thursday January 10, 2013 for an evening of wine, chocolates, deserts and learn some basics every car owner should know about car maintance and car buying techniques.  Tour our shop and see how a car repair shop operates behind the scenes.  Owner Jerry Elman believes owning and maintaining a car does not have to be stressful.  He wants to prove it by personally hosting this event and teaching the basics of car ownership.  While this event is free, the team are asking for voluntary $10 donations to go to Safe Journey, a local organization dedicated to helping victims of domestic violence and abuse.
Gurnee Mills is proud to work with the US Marine Corps again for their Toys For Tots annual Holiday toy drive on December 15, 2012. You are encouraged to bring new, unwrapped toys to the bins located inside Entrance A.

All donations will go directly to local families.
NissantoNissan of Thousand Oaks held a very successful Toys of Tots drive in December, and they also donated to the organization for every car sold in the month of December.

December 26, 2012

Cash in your gift cards for ESCORT Radar's SmartRadar detector

Smart-radarTechnology is moving just as fast as the speed of light and automotive telematics in vehicles is moving almost faster. Cars today now come with all of the conveniences of one’s home from DVDs to hands-free voice-activated Bluetooth paired phone service. Radar detectors and their advances are no different and have finally started to come into the age of the 21st century. ESCORT radar is leading the charge of increased radar detector technology by offering all of the latest connectivity accessories in one of their newest products, the ESCORT SmartRadar.

The SmartRadar will make the perfect gift for those who love technologically but do not love getting speeding tickets.

What’s Included                                                                                                                                

- Radar/laser receiver with built-in Bluetooth wireless technology with brackets and guides

- Mini display controller which mounts behind one’s rear view mirror What’s It Does

- Can adjust laser sensitivity and even mute any X band which can sometimes be caused by interferences such as grocery stoor doors.

- Includes anti-falsing software to eliminate excessive alerts from erroneous X- and K-band sources, such as traffic flow-monitoring systems.

- Can change the sound of the warning tones and alarms

- There are also multiple settings for driving including; highway, auto, Auto No X

- SmartRadar also includes seven user-selectable programmable features so one may customize their detector to meet their needs. Display Brightness, Power-On Indication, Power-On Sequence, Signal-Strength Meter, AutoMute, Voice, and Bands.

X036SMRTRDi-o_mapThe SmartRadar featues ESCORT Live, an iPhone application specifically for this unit. This feature provides linked access from ones iPhone and sync’s with ESCORTs real-time ticket protection network, which warns you of upcoming alerts received by other users in the area. It also includes access to ESCORTs DEFENDER® Database, which warns the driver of verified speed traps, speed cameras, and red light cameras. There are also other GPS based features which sync with the iPhone , including speed-limit data for over-speed alerts, live traffic data for driver’s current location, and TrueLock™ to help eliminate false alerts.  A driver may also tag locations on the ESCORT Live iPhone map to show if police are in the area (offering real-time information to other users) or if certain X or K bands are false the radar will store this information for future reference.

Software Updates                                                         

There is a software update available but I would not necessarily call it easy. When I first attempted to load the software (onto my iPhone from ESCORTs website) I was brought to a page where I could buy the radar detector, not run the free/included application. So I went back to the home page and started over. I re-hit the download button to download ESCORT live. Needless to say after many hang-ups I was finally able to download the application onto my phone.. This took over an hour. In essence ESCORTs SmartRadar was pretty reliable although I did still pick up a few false alerts. Although the ESCORT live feature is pretty cool I found that it would be distracting if I were to be driving, looking at the radar message, and my phone to see where the red light cameras are, so opted to test the live iPhone program within the confines of my home. However, the unit with its multiple adjustable features and Bluetooth capability are proof that the radar detector industry has come a long way.

The ESCORT Live program allows your phone to give info to other live users to let them know if and where it has come across actual radar or speed traps. The subscription for this service is $4.99/month or $49.99/year.

ESCORT provides a one-Year Limited Warranty and warrants the SmartRadar device against all defects in materials and workmanship for a period of one (1) year.

The product is made for; iPhone 4S, iPhone 4, iPhone 3GS but no word if the program is compatible with iPhone 5.

 

December 17, 2012

AIADA Joins Federated Insurance to Combat Distracted Driving

Aiada logoEstablished in 1970, the American International Automobile Dealers Association, (AIADA) is the only association whose sole purpose is to represent America’s 10,000 international nameplate automobile franchises that sell and service: Acura, Aston Martin, Audi, Bentley, BMW, Ferrari, Honda, Hyundai, Infiniti, Jaguar, Kia, Land Rover, Lexus, Maserati, Maybach, Mazda, Mercedes, MINI, Mitsubishi, Nissan, Porsche, Rolls Royce, Saab, Scion, Smart, Subaru, Suzuki, Toyota, Volkswagen, and Volvo. These retailers have a positive economic impact both nationally and in the local communities they serve, providing more than 500,000 American jobs.

 

Distracted drivingCurrently AIADA is partnered with Federated Insurance to bring attention to the growing and serious problem of distracted driving. Through the partnership, Federated Insurance is offering a free copy of its video, “In the Blink of an Eye,” to AIADA members. The video reveals the devastating, real-life consequences of distracted driving. Dealers can also request accompanying materials to increase awareness of the problem among their employees and within their local communities.

 

FederatedFederated Insurance provides members with products for risk management resources, customer service, financial strength, mutual structure, and association relationships. Visit AIADA.org/federated-insurance to learn more.  To view a clip of the video, "In the Blink of an Eye", click here

December 14, 2012

AskPatty.com Holiday Gift Garage: Week Four - Gifts for the Kids

Welcome back, AskPatty shoppers!  This week in the AskPatty Nation our Gift Garage series continues, and it's all about the kids - or the kids in all of us.  These gifts are sure to delight and inspire the young racer, engineer, or auto enthusiast as well as the older ones.  Let's get going!

SlotcarCarrera Marvel - The Avengers "Hero Team Chase" Race Set:  Here's a hobby that you may remember - slot car racing!  Believe it or not, slot car racing's still alive and well.  Introduce the classic racing hobby to your kids with this set from classic slot car maker Carrera.  They'll love assembling the track and readying the cars - and the Marvel Avengers theme should really pique their interest!  If this gift is a hit, this set is fully compatible with all the other Carrera slot car sets, so you can add cars and expand your track - the sky is the limit!

 

MariokartMario Kart 7 for Nintendo 3DS - If you asked me "what is the one racing video game I need?" the answer would definitely be one of the amazing Mario Kart series.  These go-kart racing games featuring characters from the Super Mario Brothers saga of games are innovative, addictive, and way too much fun.  This year, the latest in the series is Mario Kart 7 for the Nintendo 3DS handheld.  For the first time, drivers explore new competitive kart possibilities, such as soaring through the skies or plunging to the depths of the sea. New courses, strategic new abilities and customizable karts bring the racing excitement to new heights.  This one's gonna be a hit!

XboxXbox 360 Holiday Bundle with Exclusive Amazon Holiday Bonus - And speaking of video games, if you're in the market for a new console, this is an unbeatable deal (and I should know, I just bought one myself!).  The Xbox 360 holiday bundle comes with the console, a 250gb hard drive (that's a lot of storage!), a wireless controller, headset, a free month of Xbox LIVE Gold, a free month of Hulu Plus, a free month of Epix, the full game "Skyrim" as a downloadable install, AND the great auto racing game Forza Motorsport 4.  The Amazon Bonus actually adds to this - giving you an a whopping 3 months of Xbox LIVE Gold, 5 free digital arcade games to download, and a $10 Amazon Instant Video credit.  It's a huge bundle, don't let this one pass by. 

ZoobZOOBMobile Car Designer - Feed the brains of your budding engineers with this building kit.  ZOOB is "The Moving, Mind-Building Modeling System" where the five basic shapes you use to build with connect to each other in a mind-blowing array of ways, allowing you to build amazingly complex structures.  This kit contains pieces to build a wild assortment of cars - the only limit is your imagination!  Adults, playing with this kit will make us jealous that we only had Erector sets as kids - though to be fair, I did love my Erector set!

CarsLEGO Disney's Cars - Flo's V8 Café - And of course, if you're looking for building and creative expression, the only name you really need to know is LEGO.  These guys consistently make incredible sets of imagination-expanding building blocks.  This one is for fans of the Disney-PIXAR Cars series.  It's a LEGO re-creation of Flo's V8 Café, but it's just one of many, many Cars-themed building sets.  Let your imagination run wild!


December 07, 2012

AskPatty.com Holiday Gift Garage: Week Three - Gifts for the Grown-Ups

We've shared our favorite things, and we've helped you deck your ride our for the holidays, now let's talk presents.  If you, or your significant other, or both, have a passion for all things automotive here are some holiday gift ideas that are sure to please.

211Tc8m8bPL._SL500_AA300_Drive in Luxury with these Audi Winter Driving Gloves - Nothing says driving in style like these Audi Leather TouchTec Winter Gloves. TouchTec is a patented, breakthrough technology that allows you to keep these unisex winter gloves on while using any of your touch-screen devices like your phones or navigation systems. These gloves offer total comfort and warmth as well as maximum dexterity. Genuine leather with cashmere lining, featuring an ebossed Audi rings logo, in a sweet Audi gift box.

51UBPBtiRvL._SL500_AA300_Stay safe with this Winter Weather Travel Kit - You never know where the road may lead or what may happen, so don't be caught unprepared. LifeLine First Aid--a leader in the field of first-aid and disaster readiness products--has teamed up with AAA to bring you a line of high quality Road Assistance Kits. Featuring both first-aid and automotive emergency items, these practical all-in-one kits can help protect you in the event of an automobile breakdown or personal injury.

31rULzJOk8L._SL500_AA300_Turn up the tunes with a Kenwood HD Radio - Crank up the volume in HD with this awesome new Kenwood HD radio. With features like Pandora support, USB connectivity for your iPod or iPhone, and even realtime controls via the Kenwood Android App or the included remote, this CD receiver and radio will take your in-car listening experience to the next level. Plus – Kenwood receivers are also available with Bluetooth, so you can get the same hands-free technology of the speakerphone right in your dash.

51iKkr1sp0L._SL500_AA300_Shine on with this Armor All Gift Set - Take some pride in your ride with this ultimate Car Lover's Gift Pack from Armor All.  It included everything you'll need to get your shine on:  Ultra Shine Butter Smooth Wax, Ultra Shine Tire Foam Protectant, Ultra Shine Wash & Wax, Armor All Original Protectant, Cleaning Wipes, and even an air freshener for when you're done.  If you're a perfectionist when it comes to a sparkling finish, this set is the gift for you.

41GUXnibyBL._SL500_AA300_Giving the big ticket gift?  Don't forget the bow -Is this the year you go all-out and buy your special someone a new car?  Don't forget to dress it up in style.  This big red bow will give your gift that finishing touch.

Come back next week for our Kids Gift Garage, and until then, have a great weekend and stay safe out there, Ask Patty Nation!

December 03, 2012

The 2013 Nissan Pathfinder Takes a New Road

IMG_0010Calistoga, California: Nissan’s fourth-generation Pathfinder is completely new—and different in ways that will appeal to more women and families. The SUV weighs less, has more room and gets better fuel efficiency than the model it replaces. What’s also appealing is some clever cargo features and technology capabilities that you can’t find anywhere else in the mid-sized SUV segment. The 2013 Nissan Pathfinder is available in 2WD and 4WD versions and starts at a base MSRP of $28,270, while top-of-the-line Platinum versions start at $40,770. Its competitors are the Ford Explorer, Honda Pilot/Passport, Toyota Highlander/4Runner, and the Chevy Traverse/Trailblazer.

IMG_0082 Nissan brought a group of automotive testers to the Solage Calistoga Hotel and Spa to cool our heels at night in quiet luxury, and spend our days motoring on the Calistoga Wine Trail, along twisty and scenic coastal routes. We also drove the 4WD version of the Pathfinder on the dirt track of a nearby ranch, and used the SUV to tow a trailer to assess its pulling prowess. Just as many modern SUVs have evolved, the Pathfinder’s looks have changed to give it a more car-like, crossover appearance. The new model is lighter by some 500 pounds, more aerodynamic, and has changed from body-on-frame architecture to a unibody build; this makes it ride less like a truck and more like a minivan. Pathfinder’s front end is distinguished by an attractive curved grille, dominated by a large Nissan badge and backed by a black honeycomb design; it stretches like a pair of wings across the entire front end. Large halogen headlamps wrap around to the sides. Optional fog lamps are mounted in the lower part of the grille. The roofline slants downward from the shoulders to the tail end, giving the Pathfinder a more coupe-like stature despite its longer, three-row size. Character lines scoop out the middle section like a waist, and the rear liftback has an integrated spoiler. Standard wheels are 18-inch alloys, with bold 20-inch wheels available on the highest-end models. Inside, Pathfinder is bigger than the previous generation version by 8.4 cubic feet overall, and there is ample room for seven passengers in the three rows of seats.

Continue reading "The 2013 Nissan Pathfinder Takes a New Road " »

November 30, 2012

AskPatty.com Holiday Gift Garage: Week Two - Deck the Dash

PattyOrnamentHappy Friday, AskPatty Nation!  This week in the Askpatty Holiday Gift Garage we bring you the essentials for decking out your car for Christmas, and a few items you can enjoy at home, too.

Reindeercar1. Mystic Industries Reindeer Vehicle Costume - Yeah, we went there.  If you're going to dress the car up for the Holidays, let's go all out.  These Vehicle Costumes are available in Reindeer, Elf, Jolly Elf, Christmas Tree, Candy Cane, Snowman, and of course, Santa.

Lights2. Reflective Christmas Light Bulb-shaped Magnets - No tree is complete without lights, right?  While there are plenty of lighting options available at your local custom shop, these reflective magnets were innovative enough that we wanted to feature them here.  They're shaped like classic, big, outdoor holiday lights, and their reflective nature will ensure they shine brightly for others on the road.  Too cute!

 

Underdash3.  4pc. Multi-Color 7 Color LED Interior Underdash Lighting Kit - Of course we can't ignore the interior!  This underdash lighting kit will give you super-cool multi-color floor lighting inside your car. 

Ornament4.  Kurt Adler Glass Corvette, Christmas Ornament - For those of you who prefer to decorate indoors, this sleek little glass Corvette will look great on a tree - or on a rear-view mirror.

 

25_under_120._V189994067_5. Automotive Holiday Gifts - And of course no holiday would be complete without a special something for a special someone.  Amazon's Automotive Gifts page makes your shopping easy with convenient breakdowns by price and category.

Stay tuned to the AskPatty Blog as the Gift Garage Cavalcade continues next week - with gifts for Him - and yet to come, Gifts for the Pets, and of course, Holiday Gifts for Her.