Sunday night at the MotorCity Casino Hotel in Detroit the 17th
annual Urban Wheel Awards were held to celebrate and award prizes to people of
color within the automotive industry. This year all of the recipients of this
prestigious award were women.
They included Crystal Windham who won Designer of the Year, Company of the
Year Progress in Human Resources, Georgette Borrego-Dulworth, Chrysler's talent
acquisition and global diversity director, and Pioneer of the Year Jenell Ross,
president of the Bob Ross Auto Group and 2013 chair of the American
International Automobile Dealers Association.
"If it weren't for women, the American auto industry wouldn't exist.
Who do you think told Henry Ford to go outside and build a car in the first
place? Mrs. Ford," said actor Edward James Olmos, who co-hosted the awards
with Niecy Nash.
This was to honor "wonderful women who are helping to make those wheels
roll," U.S. Sen. Debbie Stabenow, D-Mich., told the audience of 500.
It was a cornucopia of cars that glistened and twirled
at this year’s 2012 LosAngeles International Auto Show (stay
tuned for our “trucks’ piece that follows soon!). Hundreds of models from 42
brands were parked under the bright lights of the Los Angeles Convention Center,
50 of which took the runway and shed their nighties to make a global debut,
kicking off the annual big-city-auto-show season in the U.S. Upcoming are auto
shows in Detroit, Chicago, New York and other cities across the nation.
Inc., a website, blog, and marketing to women agency providing
automotive education to women consumers, as well as training and
support to automotive retailers, announced last week the official
launch of the Women's Automotive Speakers Bureau, a panel of women
from across the automotive industry who will speak at events across
North America. This panel, composed of hand-picked women from all
aspects of the automotive industry, are ready to spread the word
across North America that women aren't just the majority car buyers –
they're the CEOs, the shop owners, the market analysts, and the
DeVere, CEO of AskPatty.com, Inc., formed the Bureau, she says, after
asking herself this question at a recent automotive trade show: “If
women are making the purchasing decisions in the auto industry, why
are so many of these speakers men?” The Women's Automotive
Speakers Bureau aims to change that. “By assembling this panel of
experts under one umbrella, AskPatty.com has now become the megaphone
through which all these women can now take their message to the
masses,” says Jody. “These women are all game changers, they're
the new face of the auto industry. When you look at the site, when
you read their bios, you have to say 'Wow, we really have something
members of the Women's Automotive Speakers Bureau include Miriam
Muley, CEO and Author of The
Amy Mattinat, Author and Owner of Auto Craftsmen Ltd.; and Marti
Barletta, who was called “The
World's Foremost Expert on Today's Mightiest Market – Women”
The Women's Automotive
Speakers Bureau provides the automotive industry top women speakers
and spokespersons on how to attract, sell, retain and increase
loyalty with women customers and employees. AskPatty.com has a unique
understanding of the automotive industry from a woman's point of view
and aims to utilize the unique talents of women in our bureau to
ultimately create an unforgettable impact for automotive brands and
at industry events.
The Women's Automotive
Speakers Bureau has a wide range of topics and speaker services to
choose from including keynotes, brand spokespersons, workshops,
coaching, video training, live and recorded webinars, panel speakers
Click on a speaker
profile to learn more and complete the form to inquire on rates and
dates or contact us directly for a proposal for your next event or
brand initiative at email@example.com.
international headquarters in Thousand Oaks, California,
AskPatty.com, Inc. takes a two-pronged approach to revolutionizing
the women's automotive retail market: For consumers, the
AskPatty.com website is a safe and reliable source for expert
automotive advice and research. For auto dealers, tire centers,
collision repair, and automotive service and repair centers the
revolutionary AskPatty.com Certified Female Friendly® program trains
providers on how to attract and sell to women customers and bolster
customer loyalty and retention.
can find an Ask Patty Certified Female Friendly® auto dealer, tire
center, collision repair, and automotive service and repair centers
using the location search at AskPatty.com.
and Certified Female Friendly® are registered trademarks of
It's a new year in the AskPatty nation, and it's time to take a look back at some of the awesome stuff our Certified Female Friendly retailers did to celebrate the holiday season. Peabody, set the wayback machine for December 2012!
Swamp's Performance continues to prove that it's a force to be reckoned with when it comes to treating women right. Aside from regular women's clinics, regular specials and promos, and a Courtesy Shuttle used to bring customers where ever they may
need to go if their car is in their shop, the Swamp's team outdid themselves this December with a mountainour Toy Drive.
The Akwesasne Mountain of Toys and Basket Drive is a fundraiser
that is held every year, this is the 6th year. Toys, pajamas and food
are given out to families in the community who are in need so that they
have Christmas presents, new Christmas pajamas and a good dinner. This
is the first year in which Swamp's has been involved with collecting
donations. We hope to fill our Courtesy Shuttle with donated items and
we will deliver to the Drive on December 14th. On December 12th, Hawk
from 101.5 The Fox was there promoting Free Brakes and Free Oil
Changes. There were give-a-ways,
deals and prizes all day. Casey even "went to jail" on the 14th as
well, and was locked up at the fire station until he coule be bailed out. Many business owners were held along with him. Bail
consisted of monetary donations, items or food.
Casey, free once again, is shown here handing a check to the Akwesasne Cancer Support Group, using funds collected from their Women's Clinic attendees. Their next clinic is scheduled for February 13.
Star Motors had an eventful December, as attested by the slew of events on their calendar for the month!
Holiday Customer Appreciation Days - Save between 10 and 20 percent off your ENTIRE BILL!
This annual event is our way of saying thank you for the support you
have shown us throughout the year. It's our most popular promotion, so
be sure to schedule your appointments in advance.
TWO-FOR-ONE! For two weeks only, buy one Elite Car Care Club at the regular price and get another one for FREE. That's $940 worth of automotive repair for only $120! Elite Car Care Clubs make great gifts
Marine Toys for Tots Annual Drive. Bring in a new, unwrapped toy (minimum $5 value) and receive a $25 Star Motors Gift Card for each toy you bring in (maximum 4 Gift Cards). TOYS MUST BE DROPPED OFF BY DECEMBER 14TH. Thank you to Kathleen Frame for donating 29 toys! Just for fun - be the first person to exceed Kathleen's donation and receive an extra $100 in Star Motors gift cards!
Purchase Star Motors Personalized Gift Certificates in any amount. Star Motors Gift Cards, Personalized Gift Certificates, Elite Car Care Clubs, and Autotex Pink Wiper Blades (benefitting breast cancer research) make fantastic holiday gifts and stocking stuffers!
The Star Art Gallery features artwork for sale from local artists. We are pleased to welcome our newest artists, Susan Jarecky andSteve Kell.
A portion of artwork sold in the Star Gallery is donated to various
charitable organizations. Stay tuned in the New Year for upcoming
community art and wine events at Star Motors
Holiday stress? Stop by Star Motors Thursday, December 13th from 7-8 pm and enjoy a presentation on stress management with Mari McShane, Certified Health Coach.
Also, Star Motors raised $335 in November with their Oil Changes for Sandy fundraiser! Way to go Star team!
Wine, Chocolate and Car Care do go well together especially when paired up by Schoen Place Auto.
Join the Schoen Place team on Thursday January 10, 2013 for an evening of wine,
chocolates, deserts and learn some basics every car owner should know
about car maintance and car buying techniques. Tour our shop and see how a car repair shop operates behind the scenes.
Owner Jerry Elman believes owning and maintaining a car does not
have to be stressful. He wants to prove it by personally hosting this
event and teaching the basics of car ownership.
While this event is free, the team are asking for voluntary $10 donations
to go to Safe Journey, a local organization dedicated to helping victims
of domestic violence and abuse.
Mills is proud to work with the US Marine Corps again for their Toys
For Tots annual Holiday toy drive on December 15, 2012. You are
encouraged to bring new, unwrapped toys to the bins located inside
All donations will go directly to local families.
Nissan of Thousand Oaksheld a very successful Toys of Tots drive in December, and they also donated to the organization for every car sold in the month of December.
Technology is moving just as fast as the speed of light and
automotive telematics in vehicles is moving almost faster. Cars today
now come with all of the conveniences of one’s home from DVDs to
hands-free voice-activated Bluetooth paired phone service. Radar
detectors and their advances are no different and have finally started
to come into the age of the 21st century. ESCORT radar
is leading the charge of increased radar detector technology by
offering all of the latest connectivity accessories in one of their
newest products, the ESCORT SmartRadar.
The SmartRadar will make the perfect gift for those who love technologically but do not love getting speeding tickets.
- Radar/laser receiver with built-in Bluetooth wireless technology with
brackets and guides
- Mini display controller which mounts behind one’s rear view mirror
What’s It Does
- Can adjust laser sensitivity and even mute any X band which can
sometimes be caused by interferences such as grocery stoor doors.
- Includes anti-falsing software to eliminate excessive alerts
from erroneous X- and K-band sources, such as traffic flow-monitoring
- Can change the sound of the warning tones and alarms
- There are also multiple settings for driving including; highway, auto, Auto No X
- SmartRadar also includes seven user-selectable programmable features
so one may customize their detector to meet their needs. Display
Brightness, Power-On Indication, Power-On Sequence, Signal-Strength
Meter, AutoMute, Voice, and Bands.
The SmartRadar featues ESCORT Live, an iPhone application
for this unit. This feature provides linked access from ones iPhone and
sync’s with ESCORTs real-time ticket protection network, which warns you
of upcoming alerts received by other users in the area. It also
includes access to ESCORTs DEFENDER® Database, which warns the driver of
verified speed traps, speed cameras, and red light cameras. There are
also other GPS based features which sync with the iPhone , including
speed-limit data for over-speed alerts, live traffic data for driver’s
current location, and TrueLock™ to help eliminate false alerts. A
driver may also tag locations on the ESCORT Live iPhone map to show if
police are in the area (offering real-time information to other users)
or if certain X or K bands are false the radar will store this
information for future reference.
There is a software update available but I would not necessarily call
it easy. When I first attempted to load the software (onto my iPhone
from ESCORTs website) I was brought to a page where I could buy the
radar detector, not run the free/included application. So I went back to
the home page and started over. I re-hit the download button to
download ESCORT live. Needless to say after many hang-ups I was
finally able to download the application onto my phone.. This took over
In essence ESCORTs SmartRadar was pretty reliable although I did still
pick up a few false alerts. Although the ESCORT live feature is pretty
cool I found that it would be distracting if I were to be driving,
looking at the radar message, and my phone to see where the red light
cameras are, so opted to test the live iPhone program within the
confines of my home. However, the unit with its multiple adjustable
features and Bluetooth capability are proof that the radar detector
industry has come a long way.
The ESCORT Live program allows your phone to give info to other
live users to let them know if and where it has come across actual radar
or speed traps. The subscription for this service is $4.99/month or
ESCORT provides a one-Year Limited Warranty
and warrants the SmartRadar device against all defects in materials and workmanship for a period of one (1) year.
The product is made for; iPhone 4S, iPhone 4, iPhone 3GS
but no word if the program is compatible with iPhone 5.
Established in 1970, the American International Automobile Dealers Association, (AIADA) is the only
association whose sole purpose is to represent America’s 10,000
international nameplate automobile franchises that sell and service: Acura, Aston Martin, Audi, Bentley, BMW, Ferrari,
Honda, Hyundai, Infiniti, Jaguar, Kia, Land Rover, Lexus, Maserati,
Maybach, Mazda, Mercedes, MINI, Mitsubishi, Nissan, Porsche, Rolls
Royce, Saab, Scion, Smart, Subaru, Suzuki, Toyota, Volkswagen, and
Volvo. These retailers
have a positive economic impact both nationally and in the local
communities they serve, providing more than 500,000 American jobs.
Currently AIADA is partnered with Federated Insurance to bring
attention to the growing and serious problem of distracted driving. Through
the partnership, Federated Insurance is offering a free copy of its
video, “In the Blink of an Eye,” to AIADA members. The video reveals the
devastating, real-life consequences of distracted driving. Dealers can
also request accompanying materials to increase awareness of the problem
among their employees and within their local communities.
Federated Insurance provides members with products for risk management resources, customer service,
financial strength, mutual structure, and association relationships.
Visit AIADA.org/federated-insurance to learn more. To view a
clip of the video, "In the Blink of an Eye", click here.
Welcome back, AskPatty shoppers! This week in the AskPatty Nation our Gift Garage series continues, and it's all about the kids - or the kids in all of us. These gifts are sure to delight and inspire the young racer, engineer, or auto enthusiast as well as the older ones. Let's get going!
Carrera Marvel - The Avengers "Hero Team Chase" Race Set: Here's a hobby that you may remember - slot car racing! Believe it or not, slot car racing's still alive and well. Introduce the classic racing hobby to your kids with this set from classic slot car maker Carrera. They'll love assembling the track and readying the cars - and the Marvel Avengers theme should really pique their interest! If this gift is a hit, this set is fully compatible with all the other Carrera slot car sets, so you can add cars and expand your track - the sky is the limit!
Mario Kart 7 for Nintendo 3DS - If you asked me "what is the one racing video game I need?" the answer would definitely be one of the amazing Mario Kart series. These go-kart racing games featuring characters from the Super Mario Brothers saga of games are innovative, addictive, and way too much fun. This year, the latest in the series is Mario Kart 7 for the Nintendo 3DS handheld. For the first time, drivers explore new competitive kart possibilities,
such as soaring through the skies or plunging to the depths of the sea.
New courses, strategic new abilities and customizable karts bring the
racing excitement to new heights. This one's gonna be a hit!
Xbox 360 Holiday Bundle with Exclusive Amazon Holiday Bonus - And speaking of video games, if you're in the market for a new console, this is an unbeatable deal (and I should know, I just bought one myself!). The Xbox 360 holiday bundle comes with the console, a 250gb hard drive (that's a lot of storage!), a wireless controller, headset, a free month of Xbox LIVE Gold, a free month of Hulu Plus, a free month of Epix, the full game "Skyrim" as a downloadable install, AND the great auto racing game Forza Motorsport 4. The Amazon Bonus actually adds to this - giving you an a whopping 3 months of Xbox LIVE Gold, 5 free digital arcade games to download, and a $10 Amazon Instant Video credit. It's a huge bundle, don't let this one pass by.
ZOOBMobile Car Designer - Feed the brains of your budding engineers with this building kit. ZOOB is "The Moving, Mind-Building Modeling System" where the five basic shapes you use to build with connect to each other in a mind-blowing array of ways, allowing you to build amazingly complex structures. This kit contains pieces to build a wild assortment of cars - the only limit is your imagination! Adults, playing with this kit will make us jealous that we only had Erector sets as kids - though to be fair, I did love my Erector set!
LEGO Disney's Cars - Flo's V8 Café - And of course, if you're looking for building and creative expression, the only name you really need to know is LEGO. These guys consistently make incredible sets of imagination-expanding building blocks. This one is for fans of the Disney-PIXAR Cars series. It's a LEGO re-creation of Flo's V8 Café, but it's just one of many, many Cars-themed building sets. Let your imagination run wild!
We've shared our favorite things, and we've helped you deck your ride our for the holidays, now let's talk presents. If you, or your significant other, or both, have a passion for all things automotive here are some holiday gift ideas that are sure to please.
Drive in Luxury with these Audi Winter Driving Gloves - Nothing says driving in style like these Audi Leather TouchTec Winter Gloves. TouchTec is a patented, breakthrough technology that allows
you to keep these unisex winter gloves on while using any of your
touch-screen devices like your phones or navigation systems. These
gloves offer total comfort and warmth as well as maximum dexterity.
Genuine leather with cashmere lining, featuring an ebossed Audi rings logo, in a sweet Audi gift box.
Stay safe with this Winter Weather Travel Kit - You never know where the road may lead or what may happen, so don't be
caught unprepared. LifeLine First Aid--a leader in the field of
first-aid and disaster readiness products--has teamed up with AAA to
bring you a line of high quality Road Assistance Kits. Featuring both
first-aid and automotive emergency items, these practical all-in-one
kits can help protect you in the event of an automobile breakdown or
Turn up the tunes with a Kenwood HD Radio - Crank up the volume in HD with this
awesome new Kenwood HD radio. With features like Pandora support, USB
connectivity for your iPod or iPhone, and even realtime controls via
the Kenwood Android App or the included remote, this CD receiver and
radio will take your in-car listening experience to the next level.
Plus – Kenwood receivers are also available with Bluetooth, so you
can get the same hands-free technology of the speakerphone right in
Shine on with this Armor All Gift Set - Take some pride in your ride with this ultimate Car Lover's Gift Pack from Armor All. It included everything you'll need to get your shine on: Ultra Shine Butter
Smooth Wax, Ultra Shine Tire Foam Protectant, Ultra
Shine Wash & Wax, Armor All Original Protectant, Cleaning
Wipes, and even an air freshener for when you're done. If you're a perfectionist when it comes to a sparkling finish, this set is the gift for you.
Giving the big ticket gift? Don't forget the bow -Is this the year you go all-out and buy your special someone a new car? Don't forget to dress it up in style. This big red bow will give your gift that finishing touch.
Come back next week for our Kids Gift Garage, and until then, have a great weekend and stay safe out there, Ask Patty Nation!
Calistoga, California: Nissan’s fourth-generation Pathfinder is completely new—and different in ways that will appeal to more women and families. The SUV weighs less, has more room and gets better fuel efficiency than the model it replaces. What’s also appealing is some clever cargo features and technology capabilities that you can’t find anywhere else in the mid-sized SUV segment. The 2013 Nissan Pathfinder is available in 2WD and 4WD versions and starts at a base MSRP of $28,270, while top-of-the-line Platinum versions start at $40,770. Its competitors are the Ford Explorer, Honda Pilot/Passport, Toyota Highlander/4Runner, and the Chevy Traverse/Trailblazer.
Nissan brought a group of automotive testers to the Solage Calistoga Hotel and Spa to cool our heels at night in quiet luxury, and spend our days motoring on the Calistoga Wine Trail, along twisty and scenic coastal routes. We also drove the 4WD version of the Pathfinder on the dirt track of a nearby ranch, and used the SUV to tow a trailer to assess its pulling prowess.
Just as many modern SUVs have evolved, the Pathfinder’s looks have changed to give it a more car-like, crossover appearance. The new model is lighter by some 500 pounds, more aerodynamic, and has changed from body-on-frame architecture to a unibody build; this makes it ride less like a truck and more like a minivan.
Pathfinder’s front end is distinguished by an attractive curved grille, dominated by a large Nissan badge and backed by a black honeycomb design; it stretches like a pair of wings across the entire front end. Large halogen headlamps wrap around to the sides. Optional fog lamps are mounted in the lower part of the grille.
The roofline slants downward from the shoulders to the tail end, giving the Pathfinder a more coupe-like stature despite its longer, three-row size. Character lines scoop out the middle section like a waist, and the rear liftback has an integrated spoiler. Standard wheels are 18-inch alloys, with bold 20-inch wheels available on the highest-end models.
Inside, Pathfinder is bigger than the previous generation version by 8.4 cubic feet overall, and there is ample room for seven passengers in the three rows of seats.
2. Reflective Christmas Light Bulb-shaped Magnets - No tree is complete without lights, right? While there are plenty of lighting options available at your local custom shop, these reflective magnets were innovative enough that we wanted to feature them here. They're shaped like classic, big, outdoor holiday lights, and their reflective nature will ensure they shine brightly for others on the road. Too cute!
5. Automotive Holiday Gifts - And of course no holiday would be complete without a special something for a special someone. Amazon's Automotive Gifts page makes your shopping easy with convenient breakdowns by price and category.
Stay tuned to the AskPatty Blog as the Gift Garage Cavalcade continues next week - with gifts for Him - and yet to come, Gifts for the Pets, and of course, Holiday Gifts for Her.