How would you like to be the star of your own one-minute action-packed video car chase? That's just one of the new ways automakers are luring you into the showroom to check out their new models, or at least make you more aware of their brand.
Jaguar doesn't have the production volume or the advertising budget of the big guys from Detroit, Germany, Korea, and Japan, so it's geared up social media and virtual reality to spread the message of the brand's revitalization. It must be working. Bloomberg calls Jaguar "the hottest car company in the U.S." right now, for its hot new models including the new XE compact sport sedan and F-Pace SUV.