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1088 posts categorized "Around the Auto World"

April 29, 2016

#Contest: Share Your Love For Mom To Win A #BoxOfNissans

Nissan_box_of_chocolates_01We know there are lots of different reasons why everyone loves their Mom. I might be 50 years old, but she still buys a lot of my clothes (because she loves to shop!). And when I was younger, she always used to slip me money for gas.

What about you? In honor of the approaching Mother's Day celebration on May 8, Nissan is looking for awesome-mom stories from its fans. If you've got a great story you want to share about your mom via social media, Nissan wants to hear from you. And to sweeten the story, 50 fans will win their mom a limited-edition #BoxOfNissans chocolates, so unique they cannot be purchased in any store.

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April 22, 2016

#ToyotaGiving and VH1 Help Music Education Get a Second Spin

Toyota-VH1-save_the_musicLast fall Toyota and VH1 Save The Music Foundation brought music education to LaPlace Elementary, a New Orleans area school. This year they will do the same for another deserving school.

Launching at Stagecoach in Indio, California on April 29, and continuing at five additional events across the United States, Toyota will have an interactive activation running throughout the festival season. Festival stops include Stagecoach, Country 500, Sasquatch, Firefly, Lollapalooza, and Voodoo Music + Arts Experience. (The complete schedule including dates can be found at the end of this article.)

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April 21, 2016

April Showers No Match for Buick’s New Cascada Convertible

Buick_Cascada_Water_TestingIt's been said "April showers bring May flowers." We all love flowers in the garden, but convertible owners don't want it to rain inside their car.

How does Buick ensure the 2016 Cascada convertible will stay dry when April showers come calling? By making it rain on the assembly line, assuring cloudbursts will be no match for Cascada's convertible top.

Specialized water test booths, located at the end of Cascada’s assembly line,  allow freshly built cars to roll off the line and into testing. Each booth has at least 124 individual nozzles, which will quickly immerse the Cascada in a miniature rainstorm for 10 minutes.

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April 19, 2016

Toyota and Teens Encourage Safe Driving with Video Challenge

Toyota_teenDrive365_challenge-do_it_for_the_whalesVote Online for People’s Choice Winner until April 25!
"Do it for the whales!"

Teen filmmakers across the country are using their position behind the camera to encourage safer behavior behind the wheel. Today, Toyota and Discovery Education announced the ten finalists of the Toyota TeenDrive365 Video Challenge. Now in its fifth year, the Challenge invites teens to create short videos to inspire their peers to drive more safely and avoid risky behavior. This year, more than 1,500 students entered the competition – the highest number of submissions ever received.
Toyota and Discovery Education invite the public to watch the ten finalist videos at and vote through April 25 for the People’s Choice winner, who will receive a $5,000 prize and a behind-the-scenes trip to a taping of a Velocity network show. 

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April 18, 2016

Turn Your Tax Refund into a New Ride

Tax_day_refund-buy_a_new_car-iStock_000055178702_Illustration-Alexandr_DubovitskiyToday's the last day to send your returns off to the IRS. Will you be getting a refund? How do plan to spend it?

Filing taxes may not be the highlight of your year, but getting a hefty refund can be an exciting reward. In fact, 70 percent of respondents to a recent Autotrader® survey expect a tax refund this year. Of the 27 percent of survey respondents who plan to spend their refund on a car-related expense, 61 percent are looking to purchase a new or used car.

If you're among those dreaming of using your tax refund toward a new or new-to-you car, Autotrader offers tips and advice to set you up for success. 

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April 07, 2016

Ciara Video Helps Launch #MyJeepStory

Ciara_launches-New_York_international_Auto_show-MyJeepStory-Because it seems every owner has a story to tell, Jeep is kicking off a year-long campaign called “#MyJeepStory” to highlight its passionate community and promote the brand's 75th anniversary celebrations.

As part of the #MyJeepStory campaign, Jeep is encouraging enthusiasts to share their own, authentic and inspiring Jeep brand stories –- enabled by Jeep vehicles and embodying the spirit of the brand through the pillars of freedom, adventure, authenticity, and passion.

The program launches this week with entertainer Ciara sharing her Jeep story about her heroes and her own Jeep Wrangler from Camp Jeep at the recent 2016 New York Auto Show.

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April 06, 2016

More Women Are Buying Manual Transmissions Than Men

2016_Mazda_MX_5_Miata-manual_shifterIs there a difference between the rate of manual transmission use between men and women?, the nation's largest car lease marketplace, recently analyzed over 50,000 driver records to uncover some interesting trends.

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March 31, 2016

@AskPatty Salutes Great #Women in Automotive History: Helene Rother


Helene Rother (1908-1999) was a French designer of jewelry and fashion accessories who fled Nazi-occupied France with her seven-year-old daughter Ina in 1942.

She was the first woman to work as an automotive designer when she joined the interior styling staff of General Motors in Detroit in 1943, and later worked for Nash Motors where she consulted on the interior of the Nash Rambler. Eventually, she opened her own design studio in Detroit's Fisher Building, where she specialized in designs for automotive interiors, furniture, and stained glass windows.

According to Hemmings Car Collector Magazine, "She was one of the few women to succeed in a man's job during an era when the vast majority of women couldn't even see a glass ceiling because it was hidden behind steel doors."

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March 30, 2016

Jaguar Prowling for Bigger Chunk of U.S. Luxury

1_2016_jaguar_f-paceCompeting against luxury carmakers that often sell more cars in one month than it does annually, Jaguar seeks to revamp and expand its portfolio. And now, this icon of elegant design is making Jaguars more affordable than vehicles offered by German and Japanese competitors.

"We're offering the broadest and most competitively priced portfolio in the company's history," says Rob Filipovic, general manager of product planning. "The number one reason customers reject buying a luxury car of any brand is price," he says.

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March 29, 2016

@AskPatty Salutes Great #Women in Automotive History: Luella Bates


In 1920, Luella Bates became the first woman truck driver to receive a driver's license in New York. During World War I, she worked for Four Wheel Drive Auto Company as a test driver traveling throughout the state of Wisconsin in a Model B truck.

After receiving her truck drivers license, Bates spent several years traversing the United States, demonstrating the Model B truck and newly developed fire trucks.

Continue reading "@AskPatty Salutes Great #Women in Automotive History: Luella Bates" »

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