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1051 posts categorized "Around the Auto World"

February 08, 2016

Go Behind-The-Scenes of Mini Cooper's Big Game Ad #DefyLabels

Mini #DefyLabelsMini Cooper debuted a new advertising campaign for its 2016 Clubman model during Sunday's Super Bowl, called "Defy Labels." The new campaign stars such iconic celebrities as Serena Williams, T-Pain, Randy Johnson, Harvey Keitel, Tony Hawk, Abby Wambach, and Michael Whinnett – Motorers who thrive on defying convention, sharing their perspective on overcoming labels, and fueling your passions.

As MINI fans, we thought you'd appreciate the chance to see behind-the-scenes footage. It includes some pretty compelling conversations with the participants in an entire series of short videos highlighting each person involved in the campaign. Learn more about how these motoring icons and MINI #DefyLabels here: And remember: Only you can define you.

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Future Technology Made Real: The 3D-Printed Car

LM3D-swim-frontviewBy Cherie Watters

Today’s technology is rapidly changing the way we view our transportation needs moving forward into the future. The introduction of electric cars, shared cars, and cars without drivers create an endless progression of new technologies addressing the way we plan to meet the challenge of our changing transportation needs in the future. Having been an automotive retailer for more than 30 years, it’s exciting to see the affect that all this new innovation is going to have on the consumer.

During my visit to the Connected Car Expo at the Los Angeles Auto Show, there was one form of technological progression on this super highway of change that I found particularly interesting and that really grabbed my attention: The 3D-printed, fully electric LM3D Swim automobile offered by Local Motors.

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January 30, 2016

A Woman’s Perspective on Leading by Women in the Auto Care Industry

Womans-Perspective-Full-PageThe new book, “A Woman’s Perspective on Leading” is by Women in the Auto Care Industry is Raising Money for Scholarships for women in the automotive aftermarket!

Unveiled during AAPEX 2015, “A Woman’s Perspective on Leading” is an essay anthology featuring women leading the way in the automotive aftermarket, including a chapter written by our own Jody DeVere CEO of

Donations benefit the Car Care Council Women’s Board Scholarship program. Learn more.

Order your copy today!

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January 28, 2016

Cute Kids Review Cars at the 2016 North American International Auto Show

CarsKids_NAIAS_video_reviews-3Check out this new online video series called "Car Kids," featuring two adorable 10-year-old kids interviewing representatives from automotive manufacturers at the 2016 North American International Auto Show (NAIAS).

The pair of young reporters, with help from's experienced editorial team, reviewed new cars and asked experts tough questions about some of the top vehicles at the show. The video series provides more than just a peek into NAIAS, cool car specs, and hilarious moments; it also reveals genuine excitement and whole-hearted wonder about one of life's biggest purchases.

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January 26, 2016

Courtney Force-Designed 2016 COPO Camaro No. 1 Auction to Benefit United Way

Courtney_Force_COPO_camaro_Auction-frontChevrolet will auction off the first, sixth-generation 2016 COPO Camaro race car to raise money for United Way. The COPO Camaro, serial number 2016COPO001, was designed by NHRA Funny Car driver Courtney Force, and will be sold on Friday, Jan. 29, at the Barrett-Jackson Scottsdale auction.  All proceeds of the winning bid will benefit United Way.

“I was extremely honored to work with Chevrolet and help design the 2016 COPO Camaro,” said Courtney Force. “The bright red color and the signature slash marks towards the back on the car bring a part of my Traxxas Chevrolet Camaro Funny Car to the COPO Camaro, which I think is really cool. The proceeds from this car go to a great cause and benefit the United Way, so it's an awesome project all around."

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January 22, 2016

Women in Automotive Seeks Top Speakers for 2016 Conference

WIAlogoThe 2016 Women in Automotive Conference has announced a nationwide search for great speakers looking to reach a unique audience. The focus of the 2016 conference is educating and empowering the automotive community on leadership and trends that positively impact employment and sales growth within the female market.  

Organizers expect more than 600 professionals to attend the conference – doubling the attendance from last year’s inaugural event. The conference, scheduled for June 26-28 at the Omni Orlando Resort at ChampionsGate in Orlando, Florida, brings together representatives from dealerships, auto manufacturers, vendors, suppliers, academia and the automotive industry at large.

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January 21, 2016

#YourLifeIsWorthTheWait: Don't Try To Beat That Train

Your_life_is_worth_the_wait-joggerIt sounds simple. It's tempting to ignore the flashing lights and gate arms, but when railroad crossing arms are down or the warning lights are flashing, drivers and pedestrians must wait for the passing train. Unfortunately, Federal Railroad Administration statistics reveal more than 900 people nationwide were killed or injured trespassing on railroad property last year.

Union Pacific Railroad recently launched a social media campaign urging drivers and pedestrians to think about their personal safety first and wait at grade crossings. The series of videos depict different scenarios in which a jogger, a young couple, and father and son are stopped, waiting for a train to pass. When the arms lift, each proceeds safely toward a spectacular future.

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Ladies Auto Know: Keep Calm, Drive On

1__istock_road_rage__by_mandy_godbehearIt will come as no surprise that speeding is as prevalent as it is dangerous. Over a period of several months, I observed speeders on Interstates, as well as in residential neighborhoods.

Women, it turns out, hit the accelerator just as hard as men and wear the same tense and determined look when speeding. But who is most likely to speed, and what can be done about the behavior?

I recall reading an article on the gender and age profiles of road rage offenders in Psychiatry MMC, a peered review journal, which reported that a number of studies have examined the characteristics of individuals who perpetrate road rage. It revealed that individuals are predominantly young (33 years of age on average) and male (96.6 percent). Investigators also found that road rage behavior may extend across all age groups with the exception of seniors. And while the behaviors are predominantly male, women are not exempt.

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January 20, 2016

Ford Joins With 'Girls Who Code' To Help Close STEM Gender Gap

Girls-who-code-logoAs part of Ford’s expanding community commitment in Northern California, the Ford Research and Innovation Center Palo Alto is joining with Girls Who Code to help close the gender gap in technology and engineering fields.

As part of the collaboration, Ford Motor Company Fund, the philanthropic arm of Ford, will support the education and professional growth of Girls Who Code club members in Northern California, serving more than 180 young women in grades six to 12 in the Bay Area.

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January 18, 2016

When You Can’t Find the Words, Talk Sportsball Trash with #FanMojis

 Toyota_Fan_mojisSome of the best sportsball games of the season are coming up in the next couple weeks as the final teams play to determine who's gonna make it to the SuperBowl in February.

You could talk trash to your friends using words. But this is the digital age, and to some, using real words is like a throwback to the days when Big Games were denoted using Roman Numerals and an arbitrary bowl system decided football's reigning team.

And Toyota isn’t about moving backward, even for fandom. No, Toyota is about going forward, and giving sports fans a new way to talk smack when their favorite team thrashes their opponents.

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