BMW chose New York City for the world debut of their visionary vehicle, the i3. With 8,175,13 citizens, NYC fits the profile of a densely populated urban metropolis where electric cars are ideal for short commutes.
studies carried out as part of BMW’s Project i involved more than a thousand
participants travelling by car over 12.5 million miles. Results showed
that the average daily distance covered was around 30 miles.
“In 2025, 8 billion people will live on the planet; 4.5 billion will live in cities. There will be 1.8 billion cars on the roads. In order to address the personal mobility needs of people living within the world’s most densely populated urban city centers, BMW created BMW i – the sustainable new sub-brand whose mission is to develop visionary vehicles and mobility services.”
~ BMW Project i