When the Kia Soul came to market in 2010, the company was trying to reinvent itself to appeal to the children of baby boomers, aka Gen Y. At the time, Tom Loveless, VP of Sales for Kia Motors said, “This is the tip of a very big iceberg. It’s the direction Kia is going.”
And I wrote, “Could it be that, by next year, it will actually be cool to own a Kia?”
My prediction was spot on. Kia has certainly upped its cool factor, especially with the Soul, an urban hatchback that, like Gen Y, is not cut from the mold.
The ad campaign for Soul, which started out featuring hamsters on wheels, was different from the get-go. Over the years, Kia has grown the hamster theme to incorporate everything from rapping and hip-hop hamsters to this year’s edition, Lady Gaga.
Continue reading "Kia's Newest Star: The 2014 Soul " »
Did you know? 3rd Annual
National Plug In Day is this weekend, and green car enthusiasts
across the nation will be celebrating the electrification of the automobile
with special events in their area,
as well as at a main event that will be happening in the nation’s
National Plug In day is celebrated this year on Saturday,
September 29th, and is intended to introduce people to the benefits of driving
electric vehicles; highlighting the fun, clean-air benefits, and cost-savings
of electric cars with ride and drives, rallies, tailgate parties, charging-infrastructure
demos, EV-readiness awards, and more.
Continue reading "Are you Celebrating National Plug In Day on September 29?" »
BMW i3: The new reality
BMW chose New York City for the world debut of their visionary vehicle, the i3. With 8,175,13 citizens, NYC fits the profile of a densely populated urban metropolis where electric cars are ideal for short commutes.
studies carried out as part of BMW’s Project i involved more than a thousand
participants travelling by car over 12.5 million miles. Results showed
that the average daily distance covered was around 30 miles.
“In 2025, 8 billion people will live on the planet; 4.5 billion will
live in cities. There will be 1.8 billion cars on the roads. In order
to address the personal mobility needs of people living within the
world’s most densely populated urban city centers, BMW created BMW i –
the sustainable new sub-brand whose mission is to develop visionary
vehicles and mobility services.”
~ BMW Project i
Continue reading "BMW i3: Sustainability Can Be Sexy" »
2014 Ford Escape
When you put a friend whose main ride is a fully loaded 2010 BMW X5 into the driver’s seat of a 2013 Ford Escape, you kind of hold your breath.
Then again, this Escape was all new: a delightful ginger metallic color with 19-inch painted aluminum wheels and silver roof rails. The charcoal black interior had leather-trimmed seats and a Sync activated voice system that Kathy quickly figured out. All in all, it was a pretty snazzy ride.
Kathy settled in and murmured, “Nice seats, much more comfortable than my car.” Hmmmm…
Continue reading "2013 Ford Escape From A BMW X5 Owner's Perspective" »
People always ask me what my favorite car is. And I always answer tactfully, “Whatever I am driving this week.” If pushed, I concede to the one vehicle I’d have in Manhattan, the MINI Cooper S.
Continue reading "Small Footprint With Lots of Sparkle: MINI Cooper S" »
By Sue Mead
What is the 2014 Nissan Versa
With three names and three trim lines, the 2014 Nissan Versa
seems like a lot of car, at least on paper. But call it simply ‘the Note’ as
they do in non-U.S. automotive markets around the globe, and you’ve got a
straightforward, family-friendly small people-hauler with some nice features,
notable options, and helpful technology under the hood. The Note is a small car with lots of features for women to love. The
attractively-designed, five-door, five-passenger hatchback is especially “cargo
friendly” for its size, and has been value priced starting at $13,999 making it
the lowest-priced hatch in its segment.
Continue reading "Nissan's 2014 Versa Note is Your ‘Door to More’!" »
“Your mileage may vary,” says the familiar disclaimer, and it’s not often a vehicle delivers better fuel economy than originally promised.
However, according to a recent release from Chevrolet, many Volt
owners are not only consistently achieving the published EPA-estimated mileage
of its 98 MPGe gasoline-free mile estimates, many are even exceeding it.
Continue reading "Volt Owners Exceeding EPA Electric-Driving Estimates " »
Although most women do not go for big trucks, much less those
which would be considered ‘hardcore’ powerful trucks, there are still a few of us out
there who would choose a hardcore truck over any other vehicle option – foreign
Continue reading "Ford's 2013/2014 Shelby Raptor is one-of-a-kind truck for one-of-a-kind women" »
One of the most interesting aspects of being an automotive writer is discovering the back-story behind the technical, physical, and design elements of creating a better vehicle. Like fashion, electronics, and other industries, automakers update their products every year. But, how and why do they do it?
Continue reading "2014 Acura MDX: Updated According to Consumer Feedback" »
It begins with green electricity, water, and carbon dioxide.
The end products are hydrogen and a synthetic methane Audi calls “e-gas.” It
is virtually identical to fossil natural gas and is climate neutral.
Audi opened an e-gas plant in Germany this week, making it the first automobile
manufacturer to develop its own sustainable energy chain, but major
German energy utilities have since taken up the idea of power-to-gas
cogeneration and are following Audi with initial projects of their own.
Continue reading "Speaking Of Alternate Fuels, Have You Heard Of “E-Gas”? " »