This month featured the country’s most revered auto show NAIAS’, Detroit Auto Show. Upon first thought of the show chills of excitement made me giddy to be able to see the latest models for 2012 and beyond. Car manufacturer’s attended from across the globe and provided more than enough options when it came to new vehicles coming soon (or within the next year) to local dealerships. The theme from the major auto players seemed to be adding diversity to vehicles so they could perform at multiple levels. The line-up was immense while advances in safety, and technology were very clearly enhanced.
The show was also a way for manufacturer’s to show they have not only been listening to consumers but they have been heeding the call and meeting their needs. One of the most buzzed about vehicles at the show (which has been kept tightly under wraps) was the new fully redesigned Ford Fusion. No longer a big brother version to the Focus, the Fusion is now completely its own unique car. It has midsize sized feel with a streamlined and sporty vibe. The Fusion will be offered with eco-options such as the pure electric Energi and the Fusion Hybrid models which will be released in Fall. The coolest aspects of the Fusion Energi is that it takes half of the time to charge an Energi than most other electric cars within its class and it more than doubles the amount of electric drive time.
Ford then continued to show their eco-friendlier side by announcing they will be launching six electric and hybrid cars releasing this year to early next. They are the Ford Focus, Fusion (standard, hybrid and Energi), C Max Energy, C Max Hybrid, and Ford's Transit Connect Van. Fusion Hybrid designers say they look to the release and the capabilities of the hybrid in achieving up to 47 miles per gallon later this fall.
It’s crunch time and if you’re still struggling with what to give a loved one, family member or friend this holiday season, the perfect gift can be an item related to vehicle safety. Tire pressure gauges, ice scrapers, emergency kits, windshield wipers or the new consumer Car Care Guide, published by the Car Care Council, are suitable items for any drivers on your list.
“These small and relatively inexpensive items play a big role in vehicle safety and reliability especially during winter driving when road conditions can be hazardous and unpredictable,” said Rich White, executive director, Car Care Council. “They’re a perfect stocking stuffer or holiday gift that shows the drivers on your list that you truly care about them this holiday season.”
The AskPatty team of women Jody DeVere CEO, expert women Amy Mattinat of AutoCraftsmen of Vermont, Bogi Lateiner 180 Degrees Automotive in Phoenix and automotive senior editor Diana Claussen were in full force for SEMA, the TIA Global Tire Expo, I-CAR and AAPEX last week, covering all the female-friendly events, products and news!
Female-Friendly Awards and Event Highlights:
Scott Williams, president of Lex Brodie’s Tire, Brake & Service Co an AskPatty.com Certified Female Friendly® clientsin Honolulu, was named Tire Business’ 2011 Tire Dealer Humanitarian Award winner. I was in attendance when Scott won this well deserved award Oct. 31 at the Tire Industry Honors event sponsored by the Tire Industry Association during the SEMA Show in Las Vegas. He was presented with a medal symbolizing the spirit of giving and a $1,000 donation to two charities, Hawaii’s Institute for Human Services, which supports homeless in the area, and the Lex Brodie’s Tire Co. Foundation, which provides donations to Hawaiian schools.
Attended and supported the Collision Industry Foundation 2nd Annual Gala Fundraiser to benfit Crash Hunger on November 2nd at teh Las Vegas Hilton, a joint donation and volunteer project to combat hunger in the USA. While also raising awareness for hunger initiatives, during the month of February members of the collision industry will be asked to donate their time at local food banks. AskPatty.com donated a beautiful Passchal.com travel bag for the silent auction.
Congratulations to Audra Fordin, one of our AskPatty.com automotive expert women, of Great Bear Auto Shop, named the first “Female Service Shop Owner of the Year.” The announcement was made at the 2011 Car Care Council Women’s Board reception Tuesday evening. Audra Fordin educates women on car care in Flushing New York through a weekly radio call-in show called “The Auto Lab” and through her website, www.womenautoknow.com.
Great News! Continuing to broaden its outreach to women, Cooper Tire & Rubber Co. announced during SEMA its plans to expand its partnership in 2012 with AskPatty.com Inc. Cooper Tire, which began a relationship with us this past July, will continue to engage women customers through AskPatty’s growing educational interactive platforms, social media and online outreach. The Findlay-based tire maker cited research showing that 74 percent of American women feel automotive marketers could understand them better—“a concern that Cooper Tire is working to change by developing female-targeted brand messages with a focus on tire maintenance and education,” the company said. Cooper said its continuing partnership “highlights the importance of tire maintenance and education, especially for busy women.
Jody Devere CEO AskPatty.com spoke on 'What Women Want' at the TIA Global Tire Expo SEMA educational sessions and was also named the 2011 winner of the SEMA Businesswomen's Network annual Athena Award, established to honor an industry person (male or female) or company for outstanding contributions to women in the automotive aftermarket, during the SBN Breakfast on Thursday November 3rd.
New Female-Friendly SEMA / AAPEX Products:
The AutoTex PINK PLUS wiper blade was launched and is the optimal wiper replacement for drivers who are both concerned with ensuring safety through improved visibility on the road and making a bold statement. A high quality, molded rubber wiper blade with aerodynamic, pink colored steel frame, and polymer sleeve that meets or exceeds Society of Automotive Engineers (SAE) specifications, AutoTex PINK PLUS wipers are perfect for all-weather conditions and are guaranteed to be nearly 100% compatible with vehicles using existing metal wiper blades. In addition, AutoTex PINK donates a portion of every windshield wiper sale to the National Breast Cancer Foundation.
ESCORT Inc, the leading manufacturer of premium automotive electronic accessories and maker of the world's best radar and laser detectors, announced at the 2011 SEMA Show the release of the new ESCORT Live™ the social network for the road where drivers share live alerts with other drivers so everyone in the network can drive smarter.
ESCORT Live™, now available directly from ESCORT, uses Bluetooth technology embedded in SmartCord Live™ cords and a unique app for the driver’s smartphone. When alerts are detected, they are transmitted to the ESCORT Live™ “cloud” and then broadcast across the ESCORT Live™ network, notifying drivers of potential ticket threats. In addition to these live alerts, ESCORT’s industry leading Defender® database of fixed position cameras and speed traps is also provided.
The patented PASSPORT iQ™, the world's first and only driving accessory that integrates radar/laser detection and GPS navigation, and also provides important driving information, such as speed traps and speed limit data, in a single compact device. I recently reviewed the PASSPORT iQ™ and now call 'her' Lola and don't drive without her! Check out the new Limited Edition Passport 9500ix Susan G Komen version that benefits breast cancer.
The SEARS Craftsman brand unveiled several new products to the Craftsman NEXTEC line of tools for 2011 that I think are great for women, powered by the same interchangeable, compact and lightweight 12-volt DieHard lithium-ion battery. Each tool allows the user to perform various tasks around the home, in the garage and on-the-go. From charging your phone to inflating a flat tire or cleaning out your car, Craftsman’s new NEXTEC tools have you covered.
Our FAVORITE PICK the Craftsman NEXTEC Inflator: This very small light-weight digital inflator utilizes powerful, adjustable air pressure that quickly inflates objects from 0.5 pounds per square inch (PSI) to 200 PSI, allowing users to inflate a variety of objects such as vehicle tires, pool toys, sports equipment and more. The Craftsman NEXTEC Inflator (29641) retails for $39.99 as an add-on tool without the battery or charger.
Craftsman NEXTEC Multi-Purpose Work Light: This florescent work light has a clear poly carbonate lens to direct and focus light, eliminating shadows or blinds spots on the workspace. The lens contour throws light forward and outward to provide a full range of 320 degrees of light. The work light has a long-lasting, 13-watt, 300 lumen ENERGY STAR®-rated fluorescent bulb that lasts 1.75 hours on a single charge.The Craftsman NEXTEC Multi-Purpose Work Light (2966) retails for $29.99 as an add-on tool without the battery or charger.
Craftsman NEXTEC Vacuum: This dual stage vacuum cleaner uses a Gore® filter that is reusable and dishwasher safe. A powerful vortex suction quickly and easily removes dirt and debris from automobiles, the workbench or common household items such as blinds, draperies and furniture. The Craftsman NEXTEC Vacuum (29642) retails for $49.99 as an add-on tool without the battery or charger.
Each of these new products will be available at Craftsman.com, K-Mart and Sears stores nationwide. For more than 80 years, Craftsman has developed innovative products. To learn more about Craftsman’s assortment of innovative hand tools, power tools and lawn equipment, visit www.craftsman.com, www.facebook.com/craftsman or one of the many Sears or Sears Hometown Stores nationwide.
Teen Safety!
Took a great test drive with Mitsubishi Motors North America to demonstrate Scosche’s cellCONTROL in a moving vehicle the All-New 100% Electric-Powered Mitsubishi i with an Impressive EPA Rated 62 Mile/98 Mile LA4 Mode Range and 112 MPGe Rating arriving in 2012.
Scosche’s Safe Driving System helps parents monitor their teen drivers by automatically disabling the most distracting functions of a smartphone including handheld phone calls, texting and emailing capabilities. As the vehicle begins to move, cellCONTROL will automatically connect to the users phone via Bluetooth to disable distracting functions. The system is completely tamper proof and will automatically alert the system’s administrator with any removal, deactivation or other misuse.
Scosche’s Safe Driving System easily connects to a vehicle’s OBD2 port and communicates with the smartphone in the vehicle. Scosche’s cellCONTROL Safe Driving System retails for $129.95 and is available at www.scosche.com and at specialty retailers. Like the Scosche’s Facebook Page for a special 20% off promo code https://www.facebook.com/scoschecaraudio
Scosche also makes a ton of cool mobile phone accessories. OUR TOP PICK the iPhone case with a kickstand called the switchBACK g4 with Polycarbonate Case with Interchangeable Backs for iPhone 4S and 4 (Verizon, Sprint and AT&T) $29.99. For more information visit our website at www.scosche.com.
Bendix launched a "Brakes for Teen Safety” a social media campaign aimed at educating teens and their parents about proper vehicle care to keep them safe on the roads. This digital program launched in October to coincide with National Teen Driver Safety Week. It includes a series of online videos and a designated Facebook page that offers relevant tips and safety information, enabling teens and parents to post their own questions and advice.
The first two videos, “What Teens Don’t Know About Car Safety” and “The Top Five Car Care Tips for Teens,” address the importance of regularly checking and changing brakes and other components, and highlight proper vehicle maintenance habits for safe driving. They can be found on the brand’s YouTube channel and on the campaign’s Facebook page.
More SEMA / AAPEX coverage coming soon, so stay tuned.
Lex Brodie's Tire and Service held a 50th anniversary party during the Perry & Price live radio show at Jimmy Buffett's restaurant on Ohau in Hawaii July 30th, 2011. It included longtime employees, suppliers, customers, charitable partners, award-winners and others to whom president Scott Williams would simply like to say, “Thank you ... very much.” Dave Sands CEO was also present and he and Scott were beaming ear to ear, they have much to be happy about these days. This year Lex Brodie's became the first recipient of the International Better Business Bureau's Excellence in Customer Care Award. The competition was open to any business in the U.S. and Canada regardless of size. It really say's it all about "who they are" for a tire and service company to win such a prestigous award!
Lex Brodie's has five AskPatty.com Certified Female Friendly® locations on Ohau in Hawaii and received National Recognition for their Green Initiatives along with their very eco-friendly Green Fleet Hawaii program. Lex Brodie's brought the WORLDS FIRST BIO-BASED, 100% full synthetic motor oil to Hawaii! G-OIL is a biodegrable product not only helps to protect the environment, but gives your engine ulimate protection. It's more than an oil change; it's a change in thinking, a change in what is possible with technology, and a needed change for our environment! Change your oil, change the world!™
So Green and Female Friendly, the Lex Brodie’s tire shop on Queen Street is Hawaii’s only display of Passchal handbags. If the location seems strange, it’s actually suitable; the sleek purses, briefcases, and duffles are made from the inner tubes of recycled tractor tires. The invitations were printed on stone and they gave thank you gifts of Passchal custom recycled tire rubber business card holders to all the guests, I love mine!
From coast to coast the heat has been relentless this summer, and motorists should ensure that their vehicles are road-ready to avoid an unexpected breakdown during the hottest months of the year. Here are a few tips from the car care experts at AutoZone.
From DVD players to GPS systems, today’s cars are equipped with amenities that can drain battery power more than ever before. Additionally, cars that are poorly maintained may increase the likelihood of premature battery failure. But a battery’s worst enemy is heat.
Heat corrosion is the leading cause of battery failure.
Meet George Jetson! Buzzing around in his bubble-top family saucer... whether it's the Jetsons or the flying cars in the Back to the Future films, our idea of the future of travel has always included aviating autmobiles, impractical though they may be. But are these science fiction wonders really in store for us? The folks at Kiplinger think so, and they feature one such idea in their article "Five Ways Technology will Change the Way You Travel." I'll outline those five things, and share my own opinion, after the jump.
My road trip plan this summer is to drive to Lake Tahoe, Calif., with my parents and sisters for a family reunion. Our family spent many wonderful summers on road trips to visit National Parks camping, hiking, enjoying fun times, playing games and singing around the campfire. I love the freedom of road tripping and choosing to go where I want and do what I want.
What is your life's road trip style behind the wheel?
Green Blur - Getting from point A to point B as quickly as possible with the fewest short stops.
Meandering Maven - Stopping to wander off your route to take pictures and admire the sights.
Ms. Organized - Planning road trips around the best gas prices, hotels deals and pit stops.
Short & Sweet - Staying local with short and fun adventures at local parks, lakes and beaches.
Adventure Prone - Finding places off the beaten path to explore.
Whether your road trip takes you and your family on a short jaunt to your local park, lake, beach, or across the country this summer, gas prices are definitely a consideration.
Every day seems to bring higher prices at the gas pump. Some commuters are sharing rides, others are taking public transportation. But if you are like countless others, you depend on your personal vehicle. So here are some easy-to-follow gas-saving tips from the experts at the non-profit National Institute for Automotive Service Excellence (ASE) on how to conserve fuel and make sure your car or truck gets optimal miles per gallon.
Monitor tires. Under-inflated tires or poorly aligned wheels waste fuel by forcing the engine to work harder.
Remove excess weight. Remove unnecessary items from the vehicle. Less weight means better mileage.
Consolidate trips and errands. Also, try to travel when traffic is light so you can avoid stop-and-go conditions.
Keep your engine "tuned up." Replace filters and fluids as recommended; have engine performance problems (rough idling, poor acceleration, etc.) corrected. Given today's high-tech engines, it's wise to have this type of work done by automobile technicians who are ASE certified in engine performance.
Use windows and air conditioning wisely. Keep windows up at highway speeds to reduce air drag. This is true even with the air conditioning on. But turn off the A/C in stop-and-go traffic to save fuel.
Avoid excessive idling. Shut off the engine while waiting for friends and family.
Observe speed limits. Speeding decreases your miles per gallon.
Drive gently. Sudden accelerations guzzle gas. Anticipate traffic patterns ahead and adjust your speed gradually.
The National Institute for Automotive Service Excellence works to improve automotive service and repair through the voluntary testing and certification of auto service professionals. ASE-certified technicians wear blue and white insignia and carry credentials listing their exact area(s) of certification. Their employers often display the blue and white ASE sign. Visit www.ase.com for seasonal car care tips and more.
As an additional incentive for customers, Hertz is also offering a “Getaway Giveaway” promotion, encouraging consumers to visit http://www.hertzgiveaway.com to register to win 1) one of 100 free weekend rentals and 2) enter to win the grand prize of a new Chevy Camaro SS. *NOTE: Terms and Conditions below.
Gas prices. The very mention of the term makes my stomach clench. Is there no end in sight? Everyone seems to have somewhere to lay the blame, and my Facebook and Twitter feeds are seeing more and more pumpside rants as people post enraged photos of their ginormous fill-up costs.
Regardless, however, of who or what is to blame for our current plight, be it a political issue, an economic one, or a vast conspiracy involving shadow governments and other dimensions, one thing is certain: The only really reliable way to lower gas prices is to use less gas. With this in mind, CNN money has compiled a suite of six apps and websites to help us seek out the lowest fuel prices, plan shorter routes, ease the stress of carpooling, and track your car's fuel economy.
The team behind Shell V-Power has announced their third-annual contest in which they give away free fuel to lucky drivers, and with pump prices surging, this contest couldn't be more timely. All you need to do to be entered to win is go brag about your car to the Shell team! Now I know my faithful Ask Patty readers maintiain a spotless finish, freshly vacuumed upholstery, and a fragrant new-car-smell on the inside of your beloved chariots (Yes, this is sarcasm. I'll give you a minute to toss those fast food cups out. It's okay. We all have them.), so here's your opportunity to show your pride for your ride, and you could win free gas for up to five years just for doing it! Hit the jump for the scoop.
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