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87 posts categorized "Education and Training "

September 25, 2012

Bridgestone Hosts Inaugural Event for Female Journalists

AcademyWhen I received an invitation to attend Bridgestone’s Indy Racing Academy (Driver Development Center) in Toronto Canada I felt electric excitement (and a little disbelief) that I had been invited (along with nine other female journalists) to attend what to me, was  my ultimate dream come true.

After receiving the invitation the first two people I would have loved to share this exciting news with was my father and my grandfather – unfortunately both had passed within the last year.  My dad and grandpa loved cars, were pilots, and both would be really proud (and just as excited as I was) to have heard about my invitation.  My dad would have been especially stoked because he loved to race cars – more specifically drag race.

So in an effort to honor my dad I decided to put on a special piece of jewelry and call my step mom.  I not only wanted to tell her the news about my racing school (dream) invitation but to also inspire her.   “In honor of dad I am going to wear my butterfly (pendant) necklace (he gave me a few Christmas ago) while driving the Indy car,” I told her.  “That way (when I’m driving) it will be like dad is flying around the track with me,” I added.  Of course an emotional female moment ensued -  but it was all good..

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September 05, 2012

Swinging Fore Scholarships

Automotive Women's Alliance Foundation presents their 17th annual golf outing

BRoss_110808_9390aThe Automotive Women's Alliance Foundation (AWAF) is a professional organization dedicated to the advancement of women in the global automotive industry and is headquartered in Troy, Michigan. There are over 200 members located in 14 different states and 3 countries and include both females and males from all aspects of the automotive industry including OEMS, Suppliers, Service Providers, Consultants, Retail Outlets, Industry Groups, etc.

Their mission is to advance and empower women in the automotive industry. Their vision is to help create and sustain a diverse automotive industry optimized by empowered women.

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August 13, 2012

Indy driver Katherine Legge is a leader both on the track and off

Katherine1The old adage of “Art mimics life” can be used in just about any category when used in contrast or comparison to life.  Whether in professional or personal circles, just about any situation or circumstance can be used as a learning tool of what to do in life and at times what not to do.

In the story of Indy driver Katherine Legge, she has found that in both her personal and professional life her obstacles in both scenarios have allowed her to learn, grow, and at times propel her towards reaching her goals and dreams.  There are many choices we contemplate and make, sometimes they occur on a minute-by-minute basis.  Legge has lived her life believing that time is of the essence both in life and in the seat of a race car - so it’s imperative to always make the right choices since we only live once.

Legge started racing during her childhood in Europe at the age of 15.  While following her dream to race she usually made good decisions.  At time’s she faltered and lost a little faith in her abilities.  For awhile Legge was racing in the U.S. but after a scary accident in 2006 she went back to racing on European tracks (which took her a few steps away from her dream).  A few years later Legge returned to the U.S. and broke through many obstacles and barriers (some of which were personal) to achieve her dream of racing on the Indy circuit.

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August 07, 2012

Learning to Drive to the Max at the Porsche Sport Driving School


Freeway traffic and frustration over how long it takes to travel even short distances are a common topic of discussion among most commuters. Even more familiar is the common desire to just get out on the open road and experience some real driving. Secretly, I think many commuters wish to be racecar drivers; their automotive fantasy is to safely experience true driving performance without fear of endangering other drivers — or getting a speeding ticket along the way.


It doesn’t matter whether you drive a fuel-efficient economy car (like I do) or a sporty performance car (like the one I wish I owned), if you spend as much time on crowded roadways as most Los Angelenos or Atlantans, I know you wish you could just get out of the bumper-to-bumper traffic and onto the open road. Throw that shifter into high gear, add in a few curves and some extra scenery, and we’re talking car driving heaven.


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June 20, 2012

Stop the Texts. Stop the Wrecks

Help us spread the message of Texting and Driving Prevention with your friends and community. Visit

Nearly 500,000 young adults each year are injured due to distracted driving. What are some ways that you stop yourself from answering a text while driving?

Did you know that the average text takes your eyes off the road for nearly 5 seconds? When traveling at 55mph, that’s enough time to cover the length of a football field.

If you're in a car with a friend who's driving and you see them texting, do you hesitate to tell them to stop?

Did you know that 49% of drivers with cell phones under 35 send or read text messages while driving? How will you stop texting and driving?

36% of teens say they've been involved in a near‐crash because of their own or someone else's distracted driving. Has this ever happened to you?

Please - If you're in a car with a friend who's driving and you see them #texting, do you hesitate to tell them to stop.


Jody DeVere CEO
Jody DeVere CEO Certified Female Friendly®


February 29, 2012

Women's Automotive Association International Hosts 'The Power of Social Media'

Panel Discussion Takes Place at NYIAS on Thursday, April 5

BannerThe Women’s Automotive Association International (WAAI) will host 'The Power of Social Media' during the New York International Auto Show's Press Preview on Thursday, April 5.

Social media is the fastest growing marketing phenomenon and is no longer considered a passing fad.

Consumers are talking about their purchases and the companies that provide them every day. The information that can be leveraged from harnessing this information will be extremely powerful in developing marketing strategies and customer relations.

Ian Beavis, Executive Vice President, Nielsen Global Automotive will lead a panel of distinguished woman, working in corporate social media, to discuss this powerful tool.

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February 11, 2012

Carnival of CAR-Nucopia in Vegas During Super Bowl Weekend

Las-vegas-convention-centerSpent a week in Vegas leading up and over Super Bowl weekend immersed in the world of car dealerships, auto makers and the best and brightest minds at the Digital Marketing Strategies Conference (DMSC) and attending the National Automobile Dealers Association (NADA) convention. Wanted to share some highlights to give you an insider view of what goes on behind the scenes with highlights of what happens when 20,000 automotive industry professionals gather in Las Vegas!

Digital Marketing Strategies Conference (DMSC) Tuesday - Friday

Best Speaker by far was Inspiration Speaker - Todd Durkin, CEO of Fitness Quest 10 Strategy. If you ever have the opportunity, run do not walk to hear this man speak! He will energize you and the entire room.

Fitness Quest 10 is a premier health and human performance facility in San Diego CA. We specializing in Sports Performance, Personal Training, Massage Therapy, Pilates, and Yoga. Owner and founder, Todd Durkin, is a leader in the fitness industry training athletes like LaDainian Tomlinson, Drew Brees, Carson Palmer, and Reggie Bush just to name a few. Todd’s passion for health and fitness has lead Fitness Quest 10 to be recently named one of the top 10 training facilities in America by the nationally publicized Men’s Health magazine. To find out more information about Fitness Quest 10 please visit his website at

Lots of thought leaders and awesome workshops during DSMC on social media strategies and connecting with shoppers at ZMOT, Winning the Zero Moment of Truth, a new Google 75 page FREE eBook. Attended social gathering galore with some of the brightest minds in the industry. Had the opportunity to keynote on "What is Your Strategy To Dominate Your Market with Women Buyers?" to rally dealerships to deliver a WOW experience to women.

Thank you Brian and Glenn Pasch and PCG Digital for including me in this powerful thought leader educational event.

Go here to watch the video highlights of the DMSC Conference.

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September 15, 2011

Social Media, NASCAR and Me at the Reagan Presidential Library

Twitter I was invited to participate on a panel discussion for local business and community leaders breakfast sponsored by Cal Lutheran University at the Ronald Reagan Presidential Library and Museum in Simi Valley.The first of the 2011-12 Corporate Leaders Breakfast Series hosted by California Lutheran University explored how using Facebook and Twitter and other online tools can help businesses grow and build their brands. Speakers were Beth Mansfield, public relations director for CKE Restaurants; Shawn Mulchay, founder of Socialmash Media, and myself, CEO of

JodyDeVere_BethMansfield_CarlsJr Beth Mansfield, public relations director for CKE Restaurants, the parent company of Carl's Jr. and Hardee's, said the most important thing is for a brand is to find its voice online. My voice of course is about giving help and advice to women and giving them a safe place to come. Women spend three times more per day in social sites than guys do. You either join the conversation or you get buried by the conversation. I spend a lot of time on Twitter just listening to my users to understand what's important to them now. It was a wonderful panel with over 300 business leaders in attendance.

NASCAR_Reagan_Library I could not resist taking a tour while I was there of the new display called, "Start Your Engines: American Race Cars" at the Reagan Presidential Library, on view from May 27 through October 23, 2011.  The exhibit features a wide array of storied vehicles from the history of American auto racing from the 1930s to today, including those from NASCAR and IndyCar.  Visitors will view historic cars driven by legends such as Dale Earnhardt, Sr. and Richard Petty, as well as cars by current racers Kurt Busch, Jimmie Johnson, Dale Earnhardt, Jr. and Austin Dillon, who will make his NASCAR Sprint Cup Series debut later this year.

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August 15, 2011

Worms, Women & Wheels - My 1st BlogHer

BlogHer2011 My Mom, Jody DeVere CEO of, invited me to attend the Blogher 2011 Conference on behalf of Automotive Advice for Women. I am so grateful for the opportunity. I am a Mom of two beautiful kids ages 4 and 6, there is so much for us "Mom's" at BlogHer it almost overwhelming! I’m new to the blogging world and started a blog about worms and organic gardening.   

BlogHer 2011 was held in San Diego CA. with 3,600+ attendees at the Marriot and San Diego Convention Center.  BlogHer supplied an endless list of parties, sessions for learning and many inspiring speakers. The EXPO, OMG! Just packed with fun free new stuff. I loved how so many sponsors and attendee's supported causes that help our children, people fighting cancer and our mother earth.  I wish I could have been in more places at once because there are so many layers of BlogHer11 activities happening. I was so bummed I missed the Operation Glory Flash Mob and the Ford on Foot Family Road Trip picnic!

BlogHer11_AskPatty As a 1st time newbie BlogHer attendee I found everyone very approachable, (even Smurfette). The women have so many positive and helpful blogs. I loved talking to everyone about what they blog about. I found women who are passionate and want to make a difference. Starting from parenting, life styles and cooking as well as being green, organic products and fighting to keep our air clean. I was there mainly to talk about Automotive Advice for Women and "She" was well received. The women all loved the Ladies Guide to Automotive Repair and often commented;  “What a great idea to have a trusted place for women to ask any of their automotive questions."  I felt so proud of what my Mom has created and I know she has worked hard to make this possible. 

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July 11, 2011 CEO Prepares to Tell Quick Lubes “What Women Want” at iFlex

Press_release_distribution_0133894_19840 Automotive Marketing to Women pioneer and CEO of, Inc. Jody DeVere is preparing for her trip to Texas this August. Jody, whose company has just joined the American Oil Change Association, will be speaking at the iFlex expo in Dallas, Texas (, presented by the AOCA, on the importance of women consumers in quick lube and automotive service marketing. The title of her session gets right to the point: “What Women Want.” The blunt title is no accident, either, because a warm no-nonsense, direct, and honest approach is exactly what women are looking for when it comes to having their car serviced, and they hold the purse-strings.

Business Week reports that women make over 80 percent of the buying decisions in U.S. households today. “In effect, women have become nearly every family's chief purchasing officer," says Jody DeVere, president and CEO of "Creating an experience that 'WOWs' women will increase market share, drive ROI, and differentiate automotive retailers.” DeVere believes this message, coupled with her female focused company's new AOCA Member designation, will help quick lube providers across North America keep a finger on the pulse of the female consumer, building trust and earning loyal business.

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