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90 posts categorized "Education and Training "

June 25, 2013

GM’s Chief Engineer of Full Size Trucks is a Woman!

Jully-Burau-Chief-Engineer-GM-full-size-trucksIntroducing Jully Burau, GM’s Chief Engineer of light-duty and heavy-duty pickup trucks. Jully was hired as a crash test engineer for Buick in 1980, and joined full-size trucks as Chief Engineer in 2001, where she has played a large part in working to refine the quietness of the all-new GMC Sierra, as well as its handling, steering, and braking capabilities.

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May 23, 2013

Come Party with Us and Find a Cure! Listen to AskPatty Radio and Learn About MOMS: Moms Opposing Multiple Sclerosis

6a00d8341c4f3653ef017eeabbde42970d-400wiJody DeVere, CEO of, is a mom with two adult children fighting Multiple Sclerosis. Her interest in opposing this disease is personal, and she partnering with the Multiple Sclerosis Society to raise awareness of Multiple Sclerosis during the month of May with AskPatty’s month-long MOMS social media campaign. Read the rest of Jody's story here.

On Thursday May 23, Jody DeVere shared her story live on BlogTalkRadio with special guests Marni Deckter, Vice President of Communications of the National Multiple Sclerosis Society, Southern California & Nevada Chapter; and Nancy L. Sicotte, MD, Director of the Multiple Sclerosis Program and Director of the Neurology Residency Training Program at Cedars-Sinai. Please listen to the recording of the BoomerandBabe channel of BlogTalk Radio  broadcast to learn more about this illness, its symptoms, and its treatments.

Continue reading "Come Party with Us and Find a Cure! Listen to AskPatty Radio and Learn About MOMS: Moms Opposing Multiple Sclerosis " »

April 05, 2013

Toyota Announces U.S. Winners of Dream Car Art Contest

Toyota-dream-car-contestDesigned to inspire creativity in youth and help them imagine the future of mobility, Toyota's annual Dream Car Art Contest invites youth across the U.S., ages 4-15, to create and submit a drawing of their idea of a “Dream Car.” These kids may not be old enough to have their licenses, but that doesn't mean they can't dream about what they might ultimately drive!

Winners of the worldwide Toyota Dream Car Art Contest are chosen from three age categories (4-9 years old; 10-12 years old; and 13-15 years old), and judging is based on execution of concept, uniqueness, and artistry.

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September 25, 2012

Bridgestone Hosts Inaugural Event for Female Journalists

AcademyWhen I received an invitation to attend Bridgestone’s Indy Racing Academy (Driver Development Center) in Toronto Canada I felt electric excitement (and a little disbelief) that I had been invited (along with nine other female journalists) to attend what to me, was  my ultimate dream come true.

After receiving the invitation the first two people I would have loved to share this exciting news with was my father and my grandfather – unfortunately both had passed within the last year.  My dad and grandpa loved cars, were pilots, and both would be really proud (and just as excited as I was) to have heard about my invitation.  My dad would have been especially stoked because he loved to race cars – more specifically drag race.

So in an effort to honor my dad I decided to put on a special piece of jewelry and call my step mom.  I not only wanted to tell her the news about my racing school (dream) invitation but to also inspire her.   “In honor of dad I am going to wear my butterfly (pendant) necklace (he gave me a few Christmas ago) while driving the Indy car,” I told her.  “That way (when I’m driving) it will be like dad is flying around the track with me,” I added.  Of course an emotional female moment ensued -  but it was all good..

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September 05, 2012

Swinging Fore Scholarships

Automotive Women's Alliance Foundation presents their 17th annual golf outing

BRoss_110808_9390aThe Automotive Women's Alliance Foundation (AWAF) is a professional organization dedicated to the advancement of women in the global automotive industry and is headquartered in Troy, Michigan. There are over 200 members located in 14 different states and 3 countries and include both females and males from all aspects of the automotive industry including OEMS, Suppliers, Service Providers, Consultants, Retail Outlets, Industry Groups, etc.

Their mission is to advance and empower women in the automotive industry. Their vision is to help create and sustain a diverse automotive industry optimized by empowered women.

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August 13, 2012

Indy driver Katherine Legge is a leader both on the track and off

Katherine1The old adage of “Art mimics life” can be used in just about any category when used in contrast or comparison to life.  Whether in professional or personal circles, just about any situation or circumstance can be used as a learning tool of what to do in life and at times what not to do.

In the story of Indy driver Katherine Legge, she has found that in both her personal and professional life her obstacles in both scenarios have allowed her to learn, grow, and at times propel her towards reaching her goals and dreams.  There are many choices we contemplate and make, sometimes they occur on a minute-by-minute basis.  Legge has lived her life believing that time is of the essence both in life and in the seat of a race car - so it’s imperative to always make the right choices since we only live once.

Legge started racing during her childhood in Europe at the age of 15.  While following her dream to race she usually made good decisions.  At time’s she faltered and lost a little faith in her abilities.  For awhile Legge was racing in the U.S. but after a scary accident in 2006 she went back to racing on European tracks (which took her a few steps away from her dream).  A few years later Legge returned to the U.S. and broke through many obstacles and barriers (some of which were personal) to achieve her dream of racing on the Indy circuit.

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August 07, 2012

Learning to Drive to the Max at the Porsche Sport Driving School


Freeway traffic and frustration over how long it takes to travel even short distances are a common topic of discussion among most commuters. Even more familiar is the common desire to just get out on the open road and experience some real driving. Secretly, I think many commuters wish to be racecar drivers; their automotive fantasy is to safely experience true driving performance without fear of endangering other drivers — or getting a speeding ticket along the way.


It doesn’t matter whether you drive a fuel-efficient economy car (like I do) or a sporty performance car (like the one I wish I owned), if you spend as much time on crowded roadways as most Los Angelenos or Atlantans, I know you wish you could just get out of the bumper-to-bumper traffic and onto the open road. Throw that shifter into high gear, add in a few curves and some extra scenery, and we’re talking car driving heaven.


Continue reading "Learning to Drive to the Max at the Porsche Sport Driving School" »

June 20, 2012

Stop the Texts. Stop the Wrecks

Help us spread the message of Texting and Driving Prevention with your friends and community. Visit

Nearly 500,000 young adults each year are injured due to distracted driving. What are some ways that you stop yourself from answering a text while driving?

Did you know that the average text takes your eyes off the road for nearly 5 seconds? When traveling at 55mph, that’s enough time to cover the length of a football field.

If you're in a car with a friend who's driving and you see them texting, do you hesitate to tell them to stop?

Did you know that 49% of drivers with cell phones under 35 send or read text messages while driving? How will you stop texting and driving?

36% of teens say they've been involved in a near‐crash because of their own or someone else's distracted driving. Has this ever happened to you?

Please - If you're in a car with a friend who's driving and you see them #texting, do you hesitate to tell them to stop.


Jody DeVere CEO
Jody DeVere CEO Certified Female Friendly®


February 29, 2012

Women's Automotive Association International Hosts 'The Power of Social Media'

Panel Discussion Takes Place at NYIAS on Thursday, April 5

BannerThe Women’s Automotive Association International (WAAI) will host 'The Power of Social Media' during the New York International Auto Show's Press Preview on Thursday, April 5.

Social media is the fastest growing marketing phenomenon and is no longer considered a passing fad.

Consumers are talking about their purchases and the companies that provide them every day. The information that can be leveraged from harnessing this information will be extremely powerful in developing marketing strategies and customer relations.

Ian Beavis, Executive Vice President, Nielsen Global Automotive will lead a panel of distinguished woman, working in corporate social media, to discuss this powerful tool.

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February 11, 2012

Carnival of CAR-Nucopia in Vegas During Super Bowl Weekend

Las-vegas-convention-centerSpent a week in Vegas leading up and over Super Bowl weekend immersed in the world of car dealerships, auto makers and the best and brightest minds at the Digital Marketing Strategies Conference (DMSC) and attending the National Automobile Dealers Association (NADA) convention. Wanted to share some highlights to give you an insider view of what goes on behind the scenes with highlights of what happens when 20,000 automotive industry professionals gather in Las Vegas!

Digital Marketing Strategies Conference (DMSC) Tuesday - Friday

Best Speaker by far was Inspiration Speaker - Todd Durkin, CEO of Fitness Quest 10 Strategy. If you ever have the opportunity, run do not walk to hear this man speak! He will energize you and the entire room.

Fitness Quest 10 is a premier health and human performance facility in San Diego CA. We specializing in Sports Performance, Personal Training, Massage Therapy, Pilates, and Yoga. Owner and founder, Todd Durkin, is a leader in the fitness industry training athletes like LaDainian Tomlinson, Drew Brees, Carson Palmer, and Reggie Bush just to name a few. Todd’s passion for health and fitness has lead Fitness Quest 10 to be recently named one of the top 10 training facilities in America by the nationally publicized Men’s Health magazine. To find out more information about Fitness Quest 10 please visit his website at

Lots of thought leaders and awesome workshops during DSMC on social media strategies and connecting with shoppers at ZMOT, Winning the Zero Moment of Truth, a new Google 75 page FREE eBook. Attended social gathering galore with some of the brightest minds in the industry. Had the opportunity to keynote on "What is Your Strategy To Dominate Your Market with Women Buyers?" to rally dealerships to deliver a WOW experience to women.

Thank you Brian and Glenn Pasch and PCG Digital for including me in this powerful thought leader educational event.

Go here to watch the video highlights of the DMSC Conference.

Continue reading "Carnival of CAR-Nucopia in Vegas During Super Bowl Weekend" »

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