Jody DeVere, CEO
is a mom with two adult children fighting Multiple Sclerosis. Her interest in
opposing this disease is personal, and she partnering with the Multiple
Sclerosis Society to raise awareness
Multiple Sclerosis during the month of May with AskPatty’s month-long MOMS
social media campaign. Read
the rest of Jody's story here.
On Thursday May 23, Jody DeVere shared her story live on BlogTalkRadio with special
guests Marni Deckter,
Vice President of Communications of the National Multiple Sclerosis Society,
Southern California & Nevada Chapter; and Nancy L. Sicotte, MD, Director of
the Multiple Sclerosis Program and Director of the Neurology Residency Training
Program at Cedars-Sinai. Please listen to the recording of the BoomerandBabe
channel of BlogTalk Radio
broadcast to learn more about this illness, its symptoms, and its treatments.
Designed to inspire creativity in youth and help them imagine the
future of mobility, Toyota's annual Dream Car Art Contest invites youth across
the U.S., ages 4-15, to create and submit a drawing of their idea of a “Dream
Car.” These kids may not be old enough to have their licenses, but that doesn't
mean they can't dream about what they might ultimately drive!
Winners of the worldwide Toyota Dream Car Art Contest are chosen
from three age categories (4-9 years old; 10-12 years old; and 13-15 years
old), and judging is based on execution of concept, uniqueness, and artistry.
After receiving the invitation the first two people I would
have loved to share this exciting news with was my father and my grandfather –
unfortunately both had passed within the last year. My dad and grandpa loved cars, were pilots, and
both would be really proud (and just as excited as I was) to have heard about
my invitation. My dad would have been
especially stoked because he loved to race cars – more specifically drag race.
So in an effort to honor my dad I decided to put on a
special piece of jewelry and call my step mom.
I not only wanted to tell her the news about my racing school (dream)
invitation but to also inspire her. “In honor of dad I am going to wear my
butterfly (pendant) necklace (he gave me a few Christmas ago) while driving the Indy
car,” I told her. “That way (when I’m
driving) it will be like dad is flying around the track with me,” I added. Of course an emotional female moment ensued
- but it was all good..
Automotive Women's Alliance Foundation presents their 17th annual golf outing
Automotive Women's Alliance Foundation (AWAF) is a professional
organization dedicated to the advancement of women in the global
automotive industry and is headquartered in Troy, Michigan. There
are over 200 members located in 14 different states and 3 countries
both females and males from all aspects of the automotive industry
including OEMS, Suppliers, Service Providers, Consultants, Retail
Outlets, Industry Groups, etc.
mission is to advance and empower women in the automotive industry.
Their vision is to help create and sustain a diverse automotive
industry optimized by empowered women.
The old adage of “Art mimics life” can be used in just about any category when used in contrast or comparison to life. Whether in professional or personal circles, just about any situation or circumstance can be used as a learning tool of what to do in life and at times what not to do.
In the story of Indy driver Katherine Legge, she has found that in both her personal and professional life her obstacles in both scenarios have allowed her to learn, grow, and at times propel her towards reaching her goals and dreams. There are many choices we contemplate and make, sometimes they occur on a minute-by-minute basis. Legge has lived her life believing that time is of the essence both in life and in the seat of a race car - so it’s imperative to always make the right choices since we only live once.
Legge started racing during her childhood in Europe at the age of 15. While following her dream to race she usually made good decisions. At time’s she faltered and lost a little faith in her abilities. For awhile Legge was racing in the U.S. but after a scary accident in 2006 she went back to racing on European tracks (which took her a few steps away from her dream). A few years later Legge returned to the U.S. and broke through many obstacles and barriers (some of which were personal) to achieve her dream of racing on the Indy circuit.
Freeway traffic and frustration over how long it takes to travel even short distances are a common topic of discussion among most commuters. Even more familiar is the common desire to just get out on the open road and experience some real driving. Secretly, I think many commuters wish to be racecar drivers; their automotive fantasy is to safely experience true driving performance without fear of endangering other drivers — or getting a speeding ticket along the way.
It doesn’t matter whether you drive a fuel-efficient economy car (like I do) or a sporty performance car (like the one I wish I owned), if you spend as much time on crowded roadways as most Los Angelenos or Atlantans, I know you wish you could just get out of the bumper-to-bumper traffic and onto the open road. Throw that shifter into high gear, add in a few curves and some extra scenery, and we’re talking car driving heaven.
Panel Discussion Takes Place at NYIAS on Thursday, April 5
The Women’s Automotive Association International (WAAI) will host 'The Power of Social Media' during the New York International Auto Show's Press Preview on Thursday, April 5.
Social media is the fastest growing marketing phenomenon and is no longer considered a passing fad.
Consumers are talking about their purchases and the companies that provide them every day. The information that can be leveraged from harnessing this information will be extremely powerful in developing marketing strategies and customer relations.
Ian Beavis, Executive Vice President, Nielsen Global Automotive will lead a panel of distinguished woman, working in corporate social media, to discuss this powerful tool.
Spent a week in Vegas leading up and over Super Bowl weekend immersed in the world of car dealerships, auto makers and the best and brightest minds at the Digital Marketing Strategies Conference (DMSC) and attending the National Automobile Dealers Association (NADA) convention. Wanted to share some highlights to give you an insider view of what goes on behind the scenes with highlights of what happens when 20,000 automotive industry professionals gather in Las Vegas!
Digital Marketing Strategies Conference (DMSC) Tuesday - Friday
Best Speaker by far was Inspiration Speaker - Todd Durkin, CEO of Fitness Quest 10 Strategy. If you ever have the opportunity, run do not walk to hear this man speak! He will energize you and the entire room.
Fitness Quest 10 is a premier health and human performance facility in San Diego CA. We specializing in Sports Performance, Personal Training, Massage Therapy, Pilates, and Yoga. Owner and founder, Todd Durkin, is a leader in the fitness industry training athletes like LaDainian Tomlinson, Drew Brees, Carson Palmer, and Reggie Bush just to name a few. Todd’s passion for health and fitness has lead Fitness Quest 10 to be recently named one of the top 10 training facilities in America by the nationally publicized Men’s Health magazine. To find out more information about Fitness Quest 10 please visit his website at www.FitnessQuest10.com.
Lots of thought leaders and awesome workshops during DSMC on social media strategies and connecting with shoppers at ZMOT, Winning the Zero Moment of Truth, a new Google 75 page FREE eBook. Attended social gathering galore with some of the brightest minds in the industry. Had the opportunity to keynote on "What is Your Strategy To Dominate Your Market with Women Buyers?" to rally dealerships to deliver a WOW experience to women.
Thank you Brian and Glenn Pasch and PCG Digital for including me in this powerful thought leader educational event.
I was invited to participate on a panel discussion for local business and community leaders breakfast sponsored by Cal Lutheran University at the Ronald Reagan Presidential Library and Museum in Simi Valley.The first of the 2011-12 Corporate Leaders Breakfast Series hosted by California Lutheran University explored how using Facebook and Twitter and other online tools can help businesses grow and build their brands. Speakers were Beth Mansfield, public relations director for CKE Restaurants; Shawn Mulchay, founder of Socialmash Media, and myself, CEO of AskPatty.com.
Beth Mansfield, public relations director for CKE Restaurants, the parent company of Carl's Jr. and Hardee's, said the most important thing is for a brand is to find its voice online. My voice of course is about giving help and advice to women and giving them a safe place to come. Women spend three times more per day in social sites than guys do. You either join the conversation or you get buried by the conversation. I spend a lot of time on Twitter just listening to my users to understand what's important to them now. It was a wonderful panel with over 300 business leaders in attendance.
I could not resist taking a tour while I was there of the new display called, "Start Your Engines: American Race Cars" at the Reagan Presidential Library, on view from May 27 through October 23, 2011. The exhibit features a wide array of storied vehicles from the history of American auto racing from the 1930s to today, including those from NASCAR and IndyCar. Visitors will view historic cars driven by legends such as Dale Earnhardt, Sr. and Richard Petty, as well as cars by current racers Kurt Busch, Jimmie Johnson, Dale Earnhardt, Jr. and Austin Dillon, who will make his NASCAR Sprint Cup Series debut later this year.