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127 posts categorized "Careers for Women"

August 02, 2018

What Can Auto Businesses Do to Communicate More Effectively with Women? Step One: Get Certified!

https://www.askpatty.com/images/APLeadImage-ExceedingExpectations2.png

For auto business owners, the idea of communicating more effectively with women shouldn’t be a controversial one at all. In the United States alone there are half a million women who are actively seeking to buy a new car at any given time. Women have a heavy influence on all automotive purchases (85% of them), from the showroom to the service lane, and yet 74% of women – three quarters of us – feel misunderstood by the auto industry.

When an automotive business decides to take their commitment to women seriously, it’s time for their marketing to move beyond this vague idea of influence, and start thinking about speaking the language that women want to hear. Car dealers should start asking “What do women value most about a new car?” Service providers should be asking “What would get a busy mom to trust my wrench over someone else’s?” In other words – what do women value?

Women value being heard. Women value their families. Women value their own comfort. Women value safety and peace of mind. Women want to be treated the same as men – they want to be seen and heard and valued for who they are, and what’s important to them.

That’s where AskPatty.com comes in.

Join the AskPatty Nation with the Certified Female Friendly Program

Since 2006, our Certified Female Friendly program has been helping educate automotive professionals on the age-old question of “What women want,” and since then we’ve constantly been evolving the program to be effective for the current state of the industry in its attitudes toward women.

When an automotive business makes the decision to become Certified Female Friendly, they are not just placing a sticker on their door and getting a search listing on our website. They are making a commitment to honor the AskPatty promise – to provide women customers with nothing less than the best in customer care from start to finish and beyond.

And it’s not only about women – Certified Female Friendly locations strive to be family friendly, kid friendly, pet friendly, and accessible to customers with disabilities. In short, the AskPatty Nation of Certified Female Friendly retailers is a new kind of automotive retailer – one that serves people first.

Training, Tools, and Trust

Everyone who makes the commitment to become Certified Female Friendly goes through our online, robust certification training program. This training includes education on everything from the sales process to marketing and social media – all with women customers in mind. Once you’ve finished, you’ll have the basic skills you need to effectively communicate with women. However, just knowing the material isn’t enough. The point is to become Certified Female Friendly, and to truly incorporate those lessons in how you do business every day.

Once you’re finished with the certification training, your education isn’t finished, because AskPatty.com provides its Certified Female Friendly clients with a monthly webinar, always on a specific topic within the realm of marketing to women. These webinars are recorded and archived – a wealth of knowledge at your fingertips.

Also available are the many, many assets available on the AskPatty Marketing Portal website. All of our recorded webinars are archived there, as well as comprehensive guides on how to put together various promotions such as a Car Care Clinic, how to use your smartphone to create professional-quality video for your social media presence, and how to incorporate the AskPatty Certification into your existing marketing and advertising.

We serve our Certified Female Friendly clients month after month by way of originally designed monthly sets of marketing materials, social media graphics, tips and tricks, all designed to help you communicate more effectively with women than ever before. Each month, you’ll receive a fresh mailing of assets in our PULSE e-newsletter, and all of those materials are categorized and stored on our marketing portal, so you can access them anytime, anywhere.

When it comes to winning the loyalty of women customers in the automotive world, the key word is Trust – and we’ve designed everything about our Certified Female Friendly Program, from the branding to the materials – to enhance the trust in your relationship to your women customers.

If you’re an owner, manager, internet director, or marketing director for an automotive business of any type – dealership, service center, tire center, quick lube, collision center, car wash, or even credit union – show your women customers that you’re ready to take them seriously.

Join the AskPatty nation and Get Certified Female Friendly today.

AskPatty.com Certified Female Friendly®
www.certifiedfemalefriendly.com

PH: 888-737-8599 x 1 for Sales

email: sales@askpatty.com

June 11, 2018

AskPatty Featured in National Oil & Lube News

AskPatty CEO Jody DeVere loves helping automotive retailers make their locations more comfortable, welcoming, and appealing to women.  Here at AskPatty, we do that in part through our Certified Female Friendly training and consulting program, but it doesn't stop there.  Jody DeVere is always looking for opportunities to share her insights as a marketing to women expert, and this month she did just that, in two separate pieces for National Oil & Lube News.

In "How to Appeal to Women in the Shop Today, It is More Than Clean Bathrooms", Jody shares insights on keeping those restrooms as female friendly as possible: “The restrooms need to be more than ‘just clean,’” she says. “We suggest you use scented ‘female friendly’ hand soap, provide diapers and feminine products and use pleasing décor.”

Read the entire article here.

In "Female Friendly: How to Attract, Hire and Retain Women as Employees," Jody shares her knowledge is what is becoming a very large part of the marketing to women in automotive realm: hiring and retaining more women employees at automotive businesses.   In this article, Jody shares her guidelines for creating a female-friendly culture at a location, setting yourself apart with women not only as an automotive retailer, but as a potential employer. 

Read the entire article here.

November 12, 2017

Chevy Montage All-Female Build Unveiled During #SEMA2017

57-Truck-Render-FULL-JCHEVY MONTAGE KEY FIGURES

Car: 1957 Chevy Pickup Engine: BMW S62 V8
Build Time:1 0 months Build Location: “Bogi’s Garage” in Phoenix, Arizona
Number of Women involved: 90 women from 19 states

 Bogi Lateiner launched the Chevy Montage project with a mission to celebrate all the women working in various capacities in the automotive industry and to offer opportunities to the next generation. Paying tribute to those that helped paved the way while forging ahead while providing the chance for women who want to learn and explore the trade in a welcoming, supportive environment

Bogi_Group_Women-ChevyMontageWHY SO MANY WOMEN?

This project is about much more than just building an awesome car. The Chevy Montage project is all about women working together—to meet that end we’ve used frequent flyer miles, built sleeping quarters within the “Bogi’s Garage” building and raised funds through an Indiegogo campaign so that as many women as possible could gather in Phoenix to help with the build. For some, it was the first time they’d ever  worked in a garage. For many, as females make up less than 2% of our industry’s work force*, it was the first time they’d worked next to another woman in the shop. This truck truly is a montage, painting a picture of the opportunities that exist in the automotive industry for all types.

WHY A BMW ENGINE IN A CHEVY?

Just as montage refers to the variety of women who gathered to build the truck, it also signifies the mash-up of a vintage, domestic platform powered by a modern, European engine. Not only is the BMW S62 a performance-oriented power plant, but it’s one of the last engines you’d expect to see under the hood of a Chevy pickup. Plus, Bogi started out her career in the industry as an A.S.E. Certified Technician working at a BMW dealership.

BogiHeadshotABOUT BOGI

Bogi Lateiner has been a professional mechanic for 15 years, opening her own shop, 180 Automotive, 10 years ago. Her shop has always strived to hire female mechanics and educate consumers about their vehicles, including offering car care classes to women in the community. In keeping with her passion to educate and empower, Bogi also is co-host on Velocity’s All Girls Garage TV show, is a business consultant and instructor for WorldPac Training Institute and speaks at events to further share her passion and inspire.

 

#ChevyMontage
#SheisSema
#SBN
#SEMAShow
#SEMA2017

October 24, 2016

AskPatty Dear Diary Entry #1 Rebelle Rally

EmilyMiller Tim Calver Photography.My time with the Rebelle's this week was transformative, exciting, memorable, awe-inspiring and extremely motivating. Watching all these amazing women compete under such difficult challenges was awesome! More on my adventures in Dear Diary Entry #2 coming soon.

The Rebelle Rally is the first women’s off-road navigation rally raid in the United States. Blending the love of driving with the ultimate challenge of precise navigation, the Rebelle tests your skills over 7 days of competition.

It is not a race for speed, but a unique and demanding precision event based on the elements of time, distance, headings, and hidden checkpoints using maps, compass, and road-book. Teams of two women, (driver/navigator), will spend seven days driving mostly off-road from Lake Tahoe to the sand dunes of Southern California. Best of all, you get to leave your cell phone, computer, GPS, & headaches behind. It’s all about YOU. And your endless abilities.

Continue reading "AskPatty Dear Diary Entry #1 Rebelle Rally" »

October 10, 2016

A Lesson on #CrushingIt With Lisa Copeland

Lisa_Copeland_headshotHappy birthday to Lisa Copeland! We're so thankful to call this amazing woman a friend to AskPatty. A pioneer in the field of automotive marketing and management for more 25 years, Lisa is also a sought-after speaker and a prolific writer.

Until just about six months ago, Lisa was the managing partner of Fiat of Austin, an award-winning Texas dealership that has been the all-time number one Fiat retailer in North America since the brand returned to the U.S. in 2011. But earlier this year, Lisa turned in her keys to the dealership to write a book, speak around the world, and to help businesswoman and men "FEAR.LESS" through programs she has developed at CrushingItAcademy.com.

And, as if that wasn't enough, Lisa has also taken on a new role as Chief Marketing Officer for "Empowering a Billion Women" (EBW2020.com), a financial literacy company that's working in 72 countries around the world to give women technology, education, and a powerful network to succeed as leaders and entrepreneurs.

Continue reading "A Lesson on #CrushingIt With Lisa Copeland" »

May 22, 2016

AskPatty.com is Celebrating Our 10 Year Anniversary

APBirthday10

May 09, 2016

Navigating the All-Women Off-Road Rebelle Rally

1-Nav Training (100)
“If you do not know where you come from, then you don't know where you are, and if you don't know where you are, then you don't know where you're going. And if you don't know where you're going, you're probably going wrong.” Terry Terry Pratchett, Author of Discworld.


Saying goodbye to my GPS, turn-by-turn directions, and thoughts of self driving cars for a weekend, I accepted an invitation join the Rebelle Rally for a two-day Basic Navigation Class. Yes, the old-fashioned kind with a compass and map, a skill-set I found to be quite humbling -- yet empowering to learn.

What is the Rebelle Rally?
The Rebelle Rally is the first women’s off-road navigation rally raid in the United States, coming together in large part by the efforts of off-road pro Emily Miller, visionary and leader. Teams of two women, (driver/navigator), will spend seven days driving mostly off-road from Lake Tahoe to the sand dunes of Southern California. Best of all, you get to leave your cell phone, computer, GPS, & headaches behind. It’s all about YOU. And your endless abilities.

Continue reading "Navigating the All-Women Off-Road Rebelle Rally " »

February 04, 2016

Women’s Automotive Association International Names 2016 Spirit of Leadership Honorees

Women_in_Automotive-Spirit_of_leadership_award-2016Five accomplished industry women have been chosen to receive the esteemed 2016 Spirit of Leadership Award. Established in 1999, the WAAI's "Spirit of Leadership" award is presented annually to professional women in the automotive industry in recognition of their significant accomplishments in their profession, community, and family.

These women have dedicated their life to their profession and to giving back to others; and they serve as mentors and are role models to us all. Sustained superior performance, community involvement, influence and support of other women within the automotive industry are just some of the qualities these women possess. A Spirit of Leadership award is given for three automotive business sectors: 1) manufacturer, 2) dealership, and 3) supplier.

Continue reading "Women’s Automotive Association International Names 2016 Spirit of Leadership Honorees" »

November 23, 2015

Meet General Motors VP of Design Ed Welburn: from Average Student to Car Design Star

1_ed_welburn"I was an average student that worked really hard," says Ed Welburn, vice president of global automotive design for General Motors.

He was speaking to a classroom of high school students in Manhattan. The theme was "Find Your Passion" follow it, work hard, and find a career in fine arts and design. It fits the story of Welburn's life.

He was there to tell students about the many openings in automotive design, drawing attention to opportunities that stretch beyond the predictable. These automotive design positions could include digital animation, sculpting (both by hand and on the computer), textiles, color trim, and video.

Continue reading "Meet General Motors VP of Design Ed Welburn: from Average Student to Car Design Star " »

November 13, 2015

SEMA and AAPEX Goes Female Friendlier in 2015

SEMA-AAPEX-LV-563There were many more women oriented leadership events for those attending AAPEX and SEMA 2015 than any prior year. Standing ovation to the convention planners on making this happen. Was so refreshing to see the growing support and highlighting of so many amazingly talented women!

Here are some highlights:

AutoTexPinkBcamCause-Marketing panel during AAPEX  hosted by Wexco Industries / AutoTex Pink in support of the National Breast Cancer Foundation

​Jody DeVere, CEO of AskPatty.com moderated the panel on Cause Marketing during AAPEX in Las Vegas hosted by Paula Lombard and AutoTex Pink wiper blades. Executives from the National Breast Cancer Foundation participated as well AutoTexPink CEO Paula Lombard, Quick Chadwick of Tire Pros, Amy Mattinat current President of the Car Care Council Women's Board and more.

The AutoTexPink Wiper Blade program raised $270,000 in support of breast cancer research and program to date.

The SEMA Businesswomen’s Network’s mission is to provide networking, education, and recognition opportunities for professional women in the specialty-equipment industry, which will enhance their careers and positively impact the growth of the entire automotive aftermarket.

The SBN Women Driven Education Program—Newly created for 2015, this program captures networking, education and community in one event at the SEMA Show.

Continue reading "SEMA and AAPEX Goes Female Friendlier in 2015" »




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