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197 posts categorized "Women in Motor Sports"

January 26, 2016

Courtney Force-Designed 2016 COPO Camaro No. 1 Auction to Benefit United Way

Courtney_Force_COPO_camaro_Auction-frontChevrolet will auction off the first, sixth-generation 2016 COPO Camaro race car to raise money for United Way. The COPO Camaro, serial number 2016COPO001, was designed by NHRA Funny Car driver Courtney Force, and will be sold on Friday, Jan. 29, at the Barrett-Jackson Scottsdale auction.  All proceeds of the winning bid will benefit United Way.

“I was extremely honored to work with Chevrolet and help design the 2016 COPO Camaro,” said Courtney Force. “The bright red color and the signature slash marks towards the back on the car bring a part of my Traxxas Chevrolet Camaro Funny Car to the COPO Camaro, which I think is really cool. The proceeds from this car go to a great cause and benefit the United Way, so it's an awesome project all around."

Continue reading "Courtney Force-Designed 2016 COPO Camaro No. 1 Auction to Benefit United Way" »

January 12, 2016

Pat Caporali: Passion on the Drag Strips

3_passion_on_the_drag_strip-pat_caporali_and_izzyHere's a woman who is passionate about drag strips, the smell of nitro, and awesome-looking race vehicles. Meet Pat Caporali. She is the public relations manager for the Mopar Brand and NHRA Motorsports.

Dig beneath the surface and this enthusiast is a woman of many interests. In her blog she writes, "I cannot be left alone with a credit card in the following places: a pet shop, a bookstore, or Lululemon."

I met Caporali at Summit Point Motorsports Park in West Virginia that included track and off-road time with Chrysler, Jeep, Dodge, Ram Truck, Mopar, and FIAT brands.

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December 29, 2015

Emily Miller Announces Inaugural Rebelle Rally Event

Rebelle_rallyIf you're a fan of the Rallye AÏcha des Gazelles, women across the United States have a new challenge to prepare for: the Rebelle Rally off-road auto navigation event scheduled to take place October 13-22, 2016.

Owned and organized by Emily Miller -- an experienced off-road competitor, driving and navigation instructor, and event producer -- the event will start in South Lake Tahoe, Nevada, with technical proceedings and ultimately finish in San Diego, California, for the closing gala celebration at the famed Del Mar Race Track. On October 14th, participants move to the first Base Camp location and begin a seven-day trek crossing more than 2000 kilometers of terrain on open public dirt roads, double tracks, trails, and sand dunes, crossing iconic landscapes of the American West.

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December 24, 2015

​Lexus Puts Stilettos to the Metal

Lexus_Luxury_PalmSpringsLexus Luxury

Lexus teamed up with Christine Overstreet of Heels & Wheels to bring 22 women journalists to experience the performance side of the brand in Palm Springs, California. We were welcomed to the luxurious Ritz-Carlton in Rancho Mirage. The Ritz-Carlton has a beautiful view overlooking the panoramic sights of Palm Springs along with fire pits with comfy chairs to relax on chilly desert winter evenings. We dined our first evening at The Edge Steakhouse, a cliff-side dining experience 650 feet above the desert floor with a breathtaking view with entertainment provided by @jonigray automotive journalist and soul singing diva.


The Lexus Difference

Peggy Turner, VP Customer Service and Leigh Anne Sessions of Lexus Communications introduced us over flutes of champagne about "The Lexus Difference". This newly launched effort in 2015 is intended to attract the three demographics whose spending power is accelerating: women and millennials. "We treat our customers as guests in our home," said Lexus Vice President of Customer Service PeggyTurner LexusPeggy Turner. Along these lines, Lexus is teaming up with a Japanese perfumery At-Aroma to develop a signature scent so every showroom a customer walks into always has the same, comforting smell. We had an opportunity to smell-test and vote on our favorites, the human sense of smell affects 75% of daily emotions and plays an important role in memory. They're also looking to be more fashion-forward, currently in negotiations with a major designer to create a sophisticated uniform for their female sales team. This is a two-fold effort to not only have their employees looking sharp to guests, but to also attract more females to a sales career with Lexus.

Lexus understands how critical it is to speak to a female audience without talking down to them and this is essential factor in making a sale. "The Lexus Difference" program is available to any of Lexus’s U.S. dealership to opt-into and participate in. It will be interesting to follow if they do gain market-share with women luxury buyers as the program continues to roll-out in 2016.

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December 15, 2015

Edina Bus: "On the track I'm neither a man nor a woman. I'm a race car driver.”

Seat_Leon_Eurocup-Ladies_trophy-Edina_Bus-410408"When I'm competing on the track there is no man-woman discussion. I'm just another racer," says 28-year-old Hungarian Edina Bus with determination. She is one of the five female drivers who participated in this year's SEAT Leon Eurocup, a one-make touring car racing series that ran on seven European circuits in 2015, including legendary circuits such as the Nürburgring, Silverstone, Estoril, Monza, and Barcelona.

All the drivers race specially tuned five-door 330-horsepower/2.0-liter turbocharged four-cylinder SEAT Leóns, and the events are run by SEAT Sport. Among the talking points about the racing series, one of the most prominent is that this was the International Series sanctioned by the FIA with the most female members in its ranks.

Continue reading "Edina Bus: "On the track I'm neither a man nor a woman. I'm a race car driver.”" »

November 13, 2015

SEMA and AAPEX Goes Female Friendlier in 2015

SEMA-AAPEX-LV-563There were many more women oriented leadership events for those attending AAPEX and SEMA 2015 than any prior year. Standing ovation to the convention planners on making this happen. Was so refreshing to see the growing support and highlighting of so many amazingly talented women!

Here are some highlights:

AutoTexPinkBcamCause-Marketing panel during AAPEX  hosted by Wexco Industries / AutoTex Pink in support of the National Breast Cancer Foundation

​Jody DeVere, CEO of AskPatty.com moderated the panel on Cause Marketing during AAPEX in Las Vegas hosted by Paula Lombard and AutoTex Pink wiper blades. Executives from the National Breast Cancer Foundation participated as well AutoTexPink CEO Paula Lombard, Quick Chadwick of Tire Pros, Amy Mattinat current President of the Car Care Council Women's Board and more.

The AutoTexPink Wiper Blade program raised $270,000 in support of breast cancer research and program to date.

The SEMA Businesswomen’s Network’s mission is to provide networking, education, and recognition opportunities for professional women in the specialty-equipment industry, which will enhance their careers and positively impact the growth of the entire automotive aftermarket.

The SBN Women Driven Education Program—Newly created for 2015, this program captures networking, education and community in one event at the SEMA Show.

Continue reading "SEMA and AAPEX Goes Female Friendlier in 2015" »

September 09, 2015

Jill Close Continues Harley-Davidson’s Outreach to Women

Jill_CloseBy Jo Ann Holt

Jill Close, who has been with Harley-Davidson in Milwaukee for three years, heads up the company’s women’s outreach program. 

Jill says, “Women have always been part of the Harley-Davidson brand, and we’ve been marketing to them for decades.  Our efforts and those of our dealer network have intensified over the past several years and go beyond advertising to include more experiential elements like Garage Party events, Harley-Davidson Riding Academy, a section of H.D.com dedicated to introducing women to motorcycling and the H-D brand (h-d.com/women), the JUMPSTART simulated riding experience, and our women’s outreach booths at major motorcycle rallies like Sturgis and Dayton Bike Week.  All of these allow women who don’t ride opportunities to sample the brand and the riding experience on their terms.”

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August 31, 2015

Fun M&M'S Commercial Spoofs NASCAR Favorite, “Days Of Thunder”

Mm-days_of_thunder-leadApproved for all chocolate lovers by the Motion Picture Association of America, M&M'S® is celebrating the return of M&M'S® Crispy candies and welcoming Kyle Busch back behind the wheel of the M&M'S® Crispy Toyota Camry with a short video homage to the legendary NASCAR-themed movie "Days of Thunder" – with a Crispy M&M's twist. It doesn't matter whether you're a fan of NASCAR racing in general, Kyle Busch specifically, enjoyed the original film, or are just hungry for some M&M's, there's sure to be something here to satisfy your thunderous desire.

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June 16, 2015

Women in Automotive Conference Taps Industry Thought-Leaders for Inaugural Conference

WIAlogoThe first-ever Women in Automotive Convention will draw upon top female success stories as it assists the automotive community in recruiting, retaining, and developing female employees and leaders. Women make up just 17% of employees at auto dealerships according to NADA – and organizers of the conference are working diligently to raise this number, beginning with this event.

The conference is set for Tuesday through Thursday, August 18-20, 2015, at the Ballroom at Church Street in downtown Orlando, Florida. The three-day conference includes a recruiting event, speakers, breakout sessions, workshops, and booth displays – all centered on the goal of educating and inspiring women in all areas of the automotive industry.

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May 07, 2015

Denise McCluggage, the First Lady of Racing, dies at 88

Denise_McCluggageIt is with deep sadness that we share the news of the passing of Denise McCluggage, an American auto racing driver, journalist, author, and photographer, yesterday at the age of 88. McCluggage was a pioneer of equality for women in the U.S., both in motorsports as well as in journalism, and she broke ground for the many female racers and journalists who have followed after her.

Continue reading "Denise McCluggage, the First Lady of Racing, dies at 88 " »




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