General Motors says that today’s pickup truck buyers don’t just use their trucks from 9-5, but also from 5-9, too! They want trucks that have the DNA or core technology of toughness for work, carrying payload, and hauling trailers, but also comfort and room for taking their kids to ball games and ferrying their family around town, as well as connectivity and good gas mileage. Listening to their customers, who are also buying more extended cab models, GM has just taken the wraps off of its next generation Chevy Silverado and GMC Sierra 1500 that have been updated and renovated for 2014.
Scheduled to go on sale later this year, the stablemates have a refreshed exterior, a completely redesigned interior and upgraded powertrains for more power—but also improved fuel economy. We took a ‘first look’ at the new models recently in Detroit; pricing has not been announced. While General Motors played it safe with this model year update, and kept some familiar exterior design cues and, in some areas made modest changes, there are also some significant improvements, particularly with some technology features – the improvements offer a welcome change and are clearly a sign of many new and good things to come from The General.