Auto shows have a personality and the Chicago Auto Show is described by automakers and autowriters as a “down-home” show—and they love it! There’s even an event sponsored by all the automakers for the press and other early attendees called “Sweet Home Chicago”! But, don’t let its slower pace and more comfortable setting make you think it’s small. In fact, the Chicago Auto Show is the largest auto show in North America and this year’s show marked the 105th annual event, which makes it the longest-running and one of the best-attended shows in the world. Sponsored by the Chicago Automobile Trade Association dealers, the show is held at the McCormick Place Convention Complex where the enormous amount of space on hand brings an ease for car makers to offer free concerts and set up experiential test tracks. There’s also a ‘social media day’ now held annually that draws a wide variety of presenters and consumers to come together to evaluate and promote this new landscape and its effect on the automotive industry. AskPatty.com was one of the presenters this year, helping to showcase the exciting and rapidly-growing arena of Marketing to Women.
But, at the end of the day, an auto show is really about new sheet metal and the introductions of new models soon to hit the streets along with the unveiling of concept vehicles that are experiments in design and technology and are meant to take the temperature of the audience, plus help automakers make decisions about whether to move forward with a particular model or technology. There were a number of both-new models that will be in dealerships soon and a few hot concepts. My personal favorites were the 2014 Toyota Tundra, the 2014 Ram Promaster, the 2014 Nissan Juke NISMO and Nissan NV200, and the Kia Crossover CUT Concept.