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198 posts categorized "Expert Women Speak!"

August 04, 2016

The Chrysler Moms Behind the 2017 Pacifica

2017_Chrysler_Pacifica-_005PFvccuspi2fb73c8beg4e1rriv9d-AskPatty_Car_Buying_CenterWho knows a minivan better than a mom? Chrysler understands that. Fact is, many moms held key positions when developing the 2017 Chrysler Pacifica minivan. But, it came with a tall order.

The Pacifica had to break through the criticized "soccer mom" image, had to rival the outgoing Town & Country, and it had to entice SUV customers to go minivan.

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May 22, 2016

AskPatty.com is Celebrating Our 10 Year Anniversary

APBirthday10

February 10, 2016

Mitsubishi Marketing: Looking to Bottle Passion

Francine_harsini__mitsubishiWhat is Mitsubishi's new take on automotive marketing? We talked to Francine Harsini to find out.

The launch of the all-new 2016 Mitsubishi Outlander is big news for the company. They have been maintaining a low profile for more than awhile, so I wanted to get the word on what the company was thinking.

Francine Harsini, director, marketing Mitsubishi Motors North America, Inc., was open to talking with me. Following, the interview:

Continue reading "Mitsubishi Marketing: Looking to Bottle Passion" »

January 30, 2016

A Woman’s Perspective on Leading by Women in the Auto Care Industry

Womans-Perspective-Full-PageThe new book, “A Woman’s Perspective on Leading” is by Women in the Auto Care Industry is Raising Money for Scholarships for women in the automotive aftermarket!

Unveiled during AAPEX 2015, “A Woman’s Perspective on Leading” is an essay anthology featuring women leading the way in the automotive aftermarket, including a chapter written by our own Jody DeVere CEO of AskPatty.com.

Donations benefit the Car Care Council Women’s Board Scholarship program. Learn more.

Order your copy today!

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January 22, 2016

Women in Automotive Seeks Top Speakers for 2016 Conference

WIAlogoThe 2016 Women in Automotive Conference has announced a nationwide search for great speakers looking to reach a unique audience. The focus of the 2016 conference is educating and empowering the automotive community on leadership and trends that positively impact employment and sales growth within the female market.  

Organizers expect more than 600 professionals to attend the conference – doubling the attendance from last year’s inaugural event. The conference, scheduled for June 26-28 at the Omni Orlando Resort at ChampionsGate in Orlando, Florida, brings together representatives from dealerships, auto manufacturers, vendors, suppliers, academia and the automotive industry at large.

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December 24, 2015

​Lexus Puts Stilettos to the Metal

Lexus_Luxury_PalmSpringsLexus Luxury

Lexus teamed up with Christine Overstreet of Heels & Wheels to bring 22 women journalists to experience the performance side of the brand in Palm Springs, California. We were welcomed to the luxurious Ritz-Carlton in Rancho Mirage. The Ritz-Carlton has a beautiful view overlooking the panoramic sights of Palm Springs along with fire pits with comfy chairs to relax on chilly desert winter evenings. We dined our first evening at The Edge Steakhouse, a cliff-side dining experience 650 feet above the desert floor with a breathtaking view with entertainment provided by @jonigray automotive journalist and soul singing diva.


The Lexus Difference

Peggy Turner, VP Customer Service and Leigh Anne Sessions of Lexus Communications introduced us over flutes of champagne about "The Lexus Difference". This newly launched effort in 2015 is intended to attract the three demographics whose spending power is accelerating: women and millennials. "We treat our customers as guests in our home," said Lexus Vice President of Customer Service PeggyTurner LexusPeggy Turner. Along these lines, Lexus is teaming up with a Japanese perfumery At-Aroma to develop a signature scent so every showroom a customer walks into always has the same, comforting smell. We had an opportunity to smell-test and vote on our favorites, the human sense of smell affects 75% of daily emotions and plays an important role in memory. They're also looking to be more fashion-forward, currently in negotiations with a major designer to create a sophisticated uniform for their female sales team. This is a two-fold effort to not only have their employees looking sharp to guests, but to also attract more females to a sales career with Lexus.

Lexus understands how critical it is to speak to a female audience without talking down to them and this is essential factor in making a sale. "The Lexus Difference" program is available to any of Lexus’s U.S. dealership to opt-into and participate in. It will be interesting to follow if they do gain market-share with women luxury buyers as the program continues to roll-out in 2016.

Continue reading "​Lexus Puts Stilettos to the Metal" »

November 13, 2015

SEMA and AAPEX Goes Female Friendlier in 2015

SEMA-AAPEX-LV-563There were many more women oriented leadership events for those attending AAPEX and SEMA 2015 than any prior year. Standing ovation to the convention planners on making this happen. Was so refreshing to see the growing support and highlighting of so many amazingly talented women!

Here are some highlights:

AutoTexPinkBcamCause-Marketing panel during AAPEX  hosted by Wexco Industries / AutoTex Pink in support of the National Breast Cancer Foundation

​Jody DeVere, CEO of AskPatty.com moderated the panel on Cause Marketing during AAPEX in Las Vegas hosted by Paula Lombard and AutoTex Pink wiper blades. Executives from the National Breast Cancer Foundation participated as well AutoTexPink CEO Paula Lombard, Quick Chadwick of Tire Pros, Amy Mattinat current President of the Car Care Council Women's Board and more.

The AutoTexPink Wiper Blade program raised $270,000 in support of breast cancer research and program to date.

The SEMA Businesswomen’s Network’s mission is to provide networking, education, and recognition opportunities for professional women in the specialty-equipment industry, which will enhance their careers and positively impact the growth of the entire automotive aftermarket.

The SBN Women Driven Education Program—Newly created for 2015, this program captures networking, education and community in one event at the SEMA Show.

Continue reading "SEMA and AAPEX Goes Female Friendlier in 2015" »

October 06, 2015

Interviewing Sheryl Connelly, Ford's Female Futurist

2015Trends_article-Sheryl_ConnellyBy Holly Reich

"Looking Further With Ford" is the automaker's yearly trends conference, which explores global micro-trends. The theme for 2015 is "Make way for Gen Z."

Sheryl Connelly, global consumer trends and futuring for Ford Motor Company, addresses changes across the globe and demographics with issues that confront everyone, from Gen Y (millennial), Gen X, and Baby Boomers, to the new Gen Z.

Connelly notes "New forms of mobility and collaborative platforms are emerging every day. At Ford, we are always mindful of the blueprint for sustainability, and the need to push the change as much as to adapt to it. You'll see that in the products that Ford introduces."

According to Connelly, "anticipating shifts in society is an inherent part of product development; so from that standpoint our consumer insight and trend work dates back to the days of Henry Ford. Over one hundred years later, designers, engineers, and marketers within Ford still spend much of their time contemplating how they can better serve customers of the future."

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August 05, 2015

Lisa Copeland Finds Success in the Automotive Industry Her Way

Lisa_copeland_with_FiatsBy Jo Ann Holt

Texans like to brag that everything is bigger and better there.  If they’re talking about Austin’s Lisa Copeland, managing partner of Fiat of Austin, even Chrysler Group CEO Sergio Marchionne agrees.  After all, the Texas dealership has been the top Chrysler/Fiat retailer in North America since the brand returned to the U.S. 

Marchionne recently flew to Austin to congratulate Lisa and her team on their record-breaking Fiat 500 sales, adding, “Lisa is also an incredible salesperson herself, an excellent manager, and a dynamic leader, and what she and her team have achieved here at the Fiat of Austin store is unprecedented.”

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July 16, 2015

Women in Automotive Adds Three Speakers to August Conference in Orlando

Women_in_automotive_conference_logoThree new speakers have been added to the inaugural Women in Automotive Conference,  set for Tuesday-Thursday, August 18-20, 2015, at the Ballroom at Church Street in downtown Orlando, Florida.

The three-day conference includes speakers, breakout sessions, workshops and booth displays – all centered on the goal of educating and inspiring women in all areas of the automotive industry.

Continue reading "Women in Automotive Adds Three Speakers to August Conference in Orlando" »




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