"Looking Further With Ford" is the automaker's yearly trends conference, which explores global micro-trends. The theme for 2015 is "Make way for Gen Z."
Sheryl Connelly, global consumer trends and futuring for Ford Motor Company, addresses changes across the globe and demographics with issues that confront everyone, from Gen Y (millennial), Gen X, and Baby Boomers, to the new Gen Z.
Connelly notes "New forms of mobility and collaborative platforms are emerging every day. At Ford, we are always mindful of the blueprint for sustainability, and the need to push the change as much as to adapt to it. You'll see that in the products that Ford introduces."
According to Connelly, "anticipating shifts in society is an inherent part of product development; so from that standpoint our consumer insight and trend work dates back to the days of Henry Ford. Over one hundred years later, designers, engineers, and marketers within Ford still spend much of their time contemplating how they can better serve customers of the future."