The launch of the all-new 2016 Mitsubishi Outlander is big news for the company. They have been maintaining a low profile for more than awhile, so I wanted to get the word on what the company was thinking.
Unveiled during AAPEX 2015, “A Woman’s Perspective on Leading” is an essay anthology featuring women leading the way in the automotive aftermarket, including a chapter written by our own Jody DeVere CEO of AskPatty.com.
Donations benefit the Car Care Council Women’s Board Scholarship program. Learn more.
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The 2016 Women in Automotive Conference has announced a nationwide search for great speakers looking to reach a unique audience. The focus of the 2016 conference is educating and empowering the automotive community on leadership and trends that positively impact employment and sales growth within the female market.
Organizers expect more than 600 professionals to attend the conference – doubling the attendance from last year’s inaugural event. The conference, scheduled for June 26-28 at the Omni Orlando Resort at ChampionsGate in Orlando, Florida, brings together representatives from dealerships, auto manufacturers, vendors, suppliers, academia and the automotive industry at large.
Lexus teamed up with Christine Overstreet of Heels & Wheels to bring 22 women journalists to experience the performance side of the brand in Palm Springs, California. We were welcomed to the luxurious Ritz-Carlton in Rancho Mirage. The Ritz-Carlton has a beautiful view overlooking the panoramic sights of Palm Springs along with fire pits with comfy chairs to relax on chilly desert winter evenings. We dined our first evening at The Edge Steakhouse, a cliff-side dining experience 650 feet above the desert floor with a breathtaking view with entertainment provided by @jonigray automotive journalist and soul singing diva.
The Lexus Difference
Peggy Turner, VP Customer Service and Leigh Anne Sessions of Lexus Communications introduced us over flutes of champagne about "The Lexus Difference". This newly launched effort in 2015 is intended to attract the three demographics whose spending power is accelerating: women and millennials. "We treat our customers as guests in our home," said Lexus Vice President of Customer Service Peggy Turner. Along these lines, Lexus is teaming up with a Japanese perfumery At-Aroma to develop a signature scent so every showroom a customer walks into always has the same, comforting smell. We had an opportunity to smell-test and vote on our favorites, the human sense of smell affects 75% of daily emotions and plays an important role in memory. They're also looking to be more fashion-forward, currently in negotiations with a major designer to create a sophisticated uniform for their female sales team. This is a two-fold effort to not only have their employees looking sharp to guests, but to also attract more females to a sales career with Lexus.
Lexus understands how critical it is to speak to a female audience without talking down to them and this is essential factor in making a sale. "The Lexus Difference" program is available to any of Lexus’s U.S. dealership to opt-into and participate in. It will be interesting to follow if they do gain market-share with women luxury buyers as the program continues to roll-out in 2016.
There were many more women oriented leadership events for those attending AAPEX and SEMA 2015 than any prior year. Standing ovation to the convention planners on making this happen. Was so refreshing to see the growing support and highlighting of so many amazingly talented women!
Here are some highlights:
Cause-Marketing panel during AAPEX hosted by Wexco Industries / AutoTex Pink in support of the National Breast Cancer Foundation
Jody DeVere, CEO of AskPatty.com moderated the panel on Cause Marketing during AAPEX in Las Vegas hosted by Paula Lombard and AutoTex Pink wiper blades. Executives from the National Breast Cancer Foundation participated as well AutoTexPink CEO Paula Lombard, Quick Chadwick of Tire Pros, Amy Mattinat current President of the Car Care Council Women's Board and more.
The AutoTexPink Wiper Blade program raised $270,000 in support of breast cancer research and program to date.
The SEMA Businesswomen’s Network’s mission is to provide networking, education, and recognition opportunities for professional women in the specialty-equipment industry, which will enhance their careers and positively impact the growth of the entire automotive aftermarket.
The SBN Women Driven Education Program—Newly created for 2015, this program captures networking, education and community in one event at the SEMA Show.
"Looking Further With Ford" is the automaker's yearly trends conference, which explores global micro-trends. The theme for 2015 is "Make way for Gen Z."
Sheryl Connelly, global consumer trends and futuring for Ford Motor Company, addresses changes across the globe and demographics with issues that confront everyone, from Gen Y (millennial), Gen X, and Baby Boomers, to the new Gen Z.
Connelly notes "New forms of mobility and collaborative platforms are emerging every day. At Ford, we are always mindful of the blueprint for sustainability, and the need to push the change as much as to adapt to it. You'll see that in the products that Ford introduces."
According to Connelly, "anticipating shifts in society is an inherent part of product development; so from that standpoint our consumer insight and trend work dates back to the days of Henry Ford. Over one hundred years later, designers, engineers, and marketers within Ford still spend much of their time contemplating how they can better serve customers of the future."
Texans like to brag that everything is bigger and better there. If they’re talking about Austin’s Lisa Copeland, managing partner of Fiat of Austin, even Chrysler Group CEO Sergio Marchionne agrees. After all, the Texas dealership has been the top Chrysler/Fiat retailer in North America since the brand returned to the U.S.
Marchionne recently flew to Austin to congratulate Lisa and her team on their record-breaking Fiat 500 sales, adding, “Lisa is also an incredible salesperson herself, an excellent manager, and a dynamic leader, and what she and her team have achieved here at the Fiat of Austin store is unprecedented.”
Three new speakers have been added to the inaugural Women in Automotive Conference, set for Tuesday-Thursday, August 18-20, 2015, at the Ballroom at Church Street in downtown Orlando, Florida.
The three-day conference includes speakers, breakout sessions, workshops and booth displays – all centered on the goal of educating and inspiring women in all areas of the automotive industry.
While many women love to shop, most dread the actual process of selecting, shopping and buying a car. After all, while shopping can be fun, spending hours negotiating the price, then spending more time in financing and finalizing the new car purchase is about as enjoyable as having a tooth pulled.
Preparing for the negotiating process can help ease the process, saving the savvy woman both her time and money. Here are my four key shopping skills for placing the keys to a new car in your hands.