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200 posts categorized "Expert Women Speak!"

June 11, 2018

AskPatty Featured in National Oil & Lube News

AskPatty CEO Jody DeVere loves helping automotive retailers make their locations more comfortable, welcoming, and appealing to women.  Here at AskPatty, we do that in part through our Certified Female Friendly training and consulting program, but it doesn't stop there.  Jody DeVere is always looking for opportunities to share her insights as a marketing to women expert, and this month she did just that, in two separate pieces for National Oil & Lube News.

In "How to Appeal to Women in the Shop Today, It is More Than Clean Bathrooms", Jody shares insights on keeping those restrooms as female friendly as possible: “The restrooms need to be more than ‘just clean,’” she says. “We suggest you use scented ‘female friendly’ hand soap, provide diapers and feminine products and use pleasing décor.”

Read the entire article here.

In "Female Friendly: How to Attract, Hire and Retain Women as Employees," Jody shares her knowledge is what is becoming a very large part of the marketing to women in automotive realm: hiring and retaining more women employees at automotive businesses.   In this article, Jody shares her guidelines for creating a female-friendly culture at a location, setting yourself apart with women not only as an automotive retailer, but as a potential employer. 

Read the entire article here.

July 18, 2017

Meet YouTube Personality Jessica Chou "Jessicann" AskPatty Car DIY Expert

ASK ME YOUR CAR MAINTENANCE QUESTIONS! I'm excited to announce that I'm partnering with to answer all of your car maintenance questions! Head over to, click 'ASK THE EXPERTS' and fire away with your questions! As you all know, I'm just starting out on my own car journey, so let's learn together! I'll try my best to research and answer your questions the best I can.

October 29, 2016

AskPatty Dear Diary Entry #2 - #RebelleRally in 3 Words

Rebelle_rally-CvvAgqyUAAEkRFkThe Rebelle Rally is the first women’s off-road navigation rally raid in the United States. Blending the love of driving with the ultimate challenge of precise navigation, the Rebelle tests your skills over seven days of competition. It is not a race for speed, but a unique and demanding event based on the elements of headings, hidden checkpoints, time, and distance using maps, compass, and roadbook.

Continue reading "AskPatty Dear Diary Entry #2 - #RebelleRally in 3 Words" »

October 10, 2016

A Lesson on #CrushingIt With Lisa Copeland

Lisa_Copeland_headshotHappy birthday to Lisa Copeland! We're so thankful to call this amazing woman a friend to AskPatty. A pioneer in the field of automotive marketing and management for more 25 years, Lisa is also a sought-after speaker and a prolific writer.

Until just about six months ago, Lisa was the managing partner of Fiat of Austin, an award-winning Texas dealership that has been the all-time number one Fiat retailer in North America since the brand returned to the U.S. in 2011. But earlier this year, Lisa turned in her keys to the dealership to write a book, speak around the world, and to help businesswoman and men "FEAR.LESS" through programs she has developed at

And, as if that wasn't enough, Lisa has also taken on a new role as Chief Marketing Officer for "Empowering a Billion Women" (, a financial literacy company that's working in 72 countries around the world to give women technology, education, and a powerful network to succeed as leaders and entrepreneurs.

Continue reading "A Lesson on #CrushingIt With Lisa Copeland" »

AskPatty says Goodbye to our Dear Friend, Holly Reich

Holly_Reich-facebook_photo_by_Holly-13698162_10154381440883675_1828193575124161601_o It was a shocking moment on Thursday morning, when I received an email from my friend Connie Keane at MotorMatters that said “Our friend Holly is dying today. I'm so sick over it.” I was devastated. I knew that Holly had been fighting cancer in the last year, but I had no idea it had become so dire. I also didn’t know that this was the fifth time in 20 years that Holly had faced this horrible disease.

Holly Reich was a fellow automotive journalist. I have been reading and editing her content for nearly a decade, but in the last few years, we became much better friends. It is because of this friendship that I have struggled with publishing this tribute to her; I just can't bear to say goodbye to this lovely woman.

Continue reading "AskPatty says Goodbye to our Dear Friend, Holly Reich" »

October 07, 2016

How Heel-And-Toe Downshifting Helped Me Find My Inspiration

KW-finding_my_inspiration_with_JoanWe all have someone who inspires us in life, or at least, I hope everyone does. Someone who inspires us makes us want to be a better person or makes us hope that we can be like them when we get older.

One of the jobs I have -- in addition to teaching women about taking care of their cars -- is coaching new and experienced drivers in their Porsches at Canadian Tire Motorsport Park (Mosport) in Bowmanville, Ontario. Located about one hour east of Toronto, his track is a “bucket list” track for many people to experience and it’s one that I spend probably 30 days a year at, which is a lot considering we have winter almost five months of the year. Mosport is steeped in history as it used to hold Formula One races in the 1960’s; it’s fast, has 10 turns, and has many elevation changes. Not for the faint of heart.

Continue reading "How Heel-And-Toe Downshifting Helped Me Find My Inspiration" »

September 15, 2016

Jody DeVere CEO, Inc.Named to Crain100 Innovators, Disruptors, and Change Makers in Business 2016

Jody_DeVere-Crain100_innovators-IMG_4370Jody DeVere, CEO, Founder, and Trailblazer, has consistently and relentlessly been a voice, an advocate, and a reliable resource for women who just wanted to buy car, get its serviced, and to be treated with respect and fairness.

For this and more, Crain Communications has recognized Jody’s leadership and vision in its Tire Business magazine along with Mary Barra, GM’s CEO through Automotive News, another of Crain’s vast magazine holdings.

In a recent Tire Business Related article founder Jody DeVere sees a 'great impact' on automotive scene she is quoted saying:

“I’m just smiling. I do believe has led the industry into this. I was the first in, and so I’m very proud of that. And even though there are competitors out there or other people working in the women’s market, I applaud them all because it will take a village to change it. It’s still a male-dominant field but I think the guys are getting much smarter about this.”

Continue reading "Jody DeVere CEO, Inc.Named to Crain100 Innovators, Disruptors, and Change Makers in Business 2016" »

September 09, 2016

Women and Wheels, and the Rockstar Motocross Nationals

Rockstar_energy_drink-mxnational-website-logo-squareI was recently invited to attend the final round of the Rockstar Energy Drink Motocross Nationals in Barrie, Ontario. Neither my boyfriend nor I had ever been to an event like this and we were free, so we thought “What the heck, it’ll be a different way to spend the day!”

No matter whether it has two or four wheels, racing is racing in my mind, just at different levels. The Rockstar Motocross Nationals is grass roots racing and unbelievably competitive. I couldn’t believe how crazy it was to watch the start of the race with more than 30 bikes all trying to get to the front, going over bumps and catching lots of air many, many times per lap.

Continue reading "Women and Wheels, and the Rockstar Motocross Nationals" »

September 02, 2016

Broken Down On Your Long Weekend?

Woman_with_broken_down_car-roadside_assistance-iStock_91371615-Ivanko_Brnjakovic Did you know, Labour Day used to be celebrated in the spring and was moved to the fall in 1895. Canada also inspired Labour Day events in many other countries including the United States.

Are you getting ready to go away this long weekend or getting ready to head back to school? Are you prepared if something should happen while you are driving?

Many people are not, because they never think it will happen to them. I decided to write about roadside assistance because this is something that many of us don’t think we really need and then “bam” we’re broken down on the side of the road wishing we had it.

Continue reading "Broken Down On Your Long Weekend?" »

August 26, 2016

Are You An Annoying Lane Changer?

Changing_lanes-Kelly_Williams-iStock_39725986-StarflamediaAs drivers, it always seems like the lane beside us is moving quicker -- especially when commuting during rush hour.

A number of years ago I did a piece for a television show called The Fifth Estate. In this piece I had to drive from downtown Toronto, up around the top of the city, and then back to downtown changing lanes as often as I thought I could to gain ground. In a one-hour drive, I made 60 lane changes while the other driver made only 20 and I arrived four minutes ahead of the other driver. So obviously changing lanes doesn’t gain much, I probably annoyed every driver around me, and it increased my chances of having a crash.

Continue reading "Are You An Annoying Lane Changer?" »

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