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November 12, 2017

Chevy Montage All-Female Build Unveiled During #SEMA2017

57-Truck-Render-FULL-JCHEVY MONTAGE KEY FIGURES

Car: 1957 Chevy Pickup Engine: BMW S62 V8
Build Time:1 0 months Build Location: “Bogi’s Garage” in Phoenix, Arizona
Number of Women involved: 90 women from 19 states

 Bogi Lateiner launched the Chevy Montage project with a mission to celebrate all the women working in various capacities in the automotive industry and to offer opportunities to the next generation. Paying tribute to those that helped paved the way while forging ahead while providing the chance for women who want to learn and explore the trade in a welcoming, supportive environment

Bogi_Group_Women-ChevyMontageWHY SO MANY WOMEN?

This project is about much more than just building an awesome car. The Chevy Montage project is all about women working together—to meet that end we’ve used frequent flyer miles, built sleeping quarters within the “Bogi’s Garage” building and raised funds through an Indiegogo campaign so that as many women as possible could gather in Phoenix to help with the build. For some, it was the first time they’d ever  worked in a garage. For many, as females make up less than 2% of our industry’s work force*, it was the first time they’d worked next to another woman in the shop. This truck truly is a montage, painting a picture of the opportunities that exist in the automotive industry for all types.

WHY A BMW ENGINE IN A CHEVY?

Just as montage refers to the variety of women who gathered to build the truck, it also signifies the mash-up of a vintage, domestic platform powered by a modern, European engine. Not only is the BMW S62 a performance-oriented power plant, but it’s one of the last engines you’d expect to see under the hood of a Chevy pickup. Plus, Bogi started out her career in the industry as an A.S.E. Certified Technician working at a BMW dealership.

BogiHeadshotABOUT BOGI

Bogi Lateiner has been a professional mechanic for 15 years, opening her own shop, 180 Automotive, 10 years ago. Her shop has always strived to hire female mechanics and educate consumers about their vehicles, including offering car care classes to women in the community. In keeping with her passion to educate and empower, Bogi also is co-host on Velocity’s All Girls Garage TV show, is a business consultant and instructor for WorldPac Training Institute and speaks at events to further share her passion and inspire.

 

#ChevyMontage
#SheisSema
#SBN
#SEMAShow
#SEMA2017


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