Chevrolet Makes Strides Against #BreastCancer Again for 2016
For the sixth consecutive year Chevrolet and General Motors employees, dealers, and customers have banded together to fight breast cancer by supporting the American Cancer Society’s Making Strides Against Breast Cancer® walks during October.
The brand has raised nearly $6 million since 2011, with record support in 2015. Once again, Chevrolet plans to participate in several events and activities throughout October.
“All across Chevrolet, we are proud to be part of the fight against breast cancer,” said Paul Edwards, U.S. vice president, Chevrolet Marketing. “Last year was a record year in Chevrolet helping the American Cancer Society sponsor 84 walks and raising nearly $1.6 million for its programs. We fully expect to exceed last year’s contributions.”
Chevrolet and participating dealers across the country have been supporting the Making Strides Against Breast Cancer program through event sponsorships, team participation, customer engagement, and other activities. Hundreds of dealerships have sponsored teams in community walks throughout October, and employees across the country participated in local Making Strides Against Breast Cancer walks by gathering coworkers, family and friends to show their support.
“The American Cancer Society is grateful for the support of corporate partners such as Chevrolet, who have encouraged their customers and communities to become involved in raising awareness and funds to end breast cancer through our Making Strides Against Breast Cancer walks and social media,” said Sharon Byers, chief development and marketing officer for the American Cancer Society. “We’re excited to collaborate during October to increase breast cancer awareness and help end the pain and suffering caused by this disease. Thanks in part to the progress we’re making together against breast cancer, death rates from the disease dropped 36 percent between 1989 and 2012, which means 249,000 fewer breast cancer deaths.”
In addition, Chevrolet has also supported the partnership through a social media engagement program that encourages people to use the hashtag #IDriveFor to show for whom they drive. The month is not over yet! Chevrolet will contribute $5 for every social post (up to $500,000) on Twitter or Instagram using the hashtag, so be sure to use the #IDriveFor tag to support the cause!
Finally, Team Chevy has commissioned a pink Chevrolet SS Pace Car and caution lap donations at NASCAR Sprint Cup Races at Talladega Superspeedway on October 23 and Martinsville Speedway on October 30. Team Chevy will donate $350 (up to $50,000) for each caution lap taken in the pink Chevy SS pace car at the two events. Furthermore, the American Cancer Society and Chevrolet will host breast cancer survivor events where survivors and caregivers will be treated to once-in-a-lifetime experiences on the tracks.
The American Cancer Society is a global grassroots force of 2 million volunteers saving lives in every community. As the largest voluntary health organization, the Society's efforts have contributed to a 23 percent decline in cancer death rates in the U.S. since 1991, and a 50 percent drop in smoking rates. We're finding cures as the nation's largest private, not-for-profit investor in cancer research, ensuring people facing cancer have the help they need and continuing the fight for access to quality health care, lifesaving screenings and more. For more information, to get help, or to join the fight, call anytime, day or night, at 800-227-2345 or visit cancer.org.