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February 15, 2016

Nissan "Winter Warriors" Are Ready For Any Snow Adventure

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If your winter adventures include fantastic romps through deep snow, Nissan would like you to take a look at three concept vehicles debuted at the 2016 Chicago Auto Show made especially for navigating snowfall, ice, and deep drifts. Such conditions would challenge even the most capable all-wheel-drive vehicles, but Nissan boasts these three aggressive concepts could take you anywhere you want to go.

Nissan_winter_warriors_22Nissan has added sets of heavy-duty snow tracks to its three most popular all-wheel-drive utility vehicles, saying they "are ready to tackle even the record-breaking snowfalls experienced by many parts of the country already this year."

While they're not actually available for purchase by consumers, "their solid Nissan underpinnings and exceptional ground clearance, make these Winter Warrior concepts serious, extreme weather machines, not toys," said Christian Meunier, senior vice president, Nissan Sales & Marketing and Operations, Nissan North America, Inc. "But, they sure are fun - just like our entire lineup of family adventure-ready Pathfinders, Muranos, and Rogues that you can drive straight off the showroom floor."

Instead of their regular wheels and tires, Nissan's "Winter Warrior" Pathfinder, Murano, and Rogue concepts are fitted with custom DOMINATOR Tracks, from American Track Truck, Inc., that are 48 inches long, 30 inches high, and 15 inches wide, with custom matte-black-finished frames. The suspensions and wheel wells were modified to fit the snow tracks, but otherwise all drivetrain components, including the engines and Xtronic transmissions, are factory fresh.

Nissan_winter_warriors_01Each vehicle boasts custom matte red-chrome body wraps with unique "track" designs and Nissan "Winter Warrior" signage. Nissan's three Winter Warriors are fitted with a range of Genuine Nissan Accessories, including cargo area protectors, all-season floor mats, roof rail crossbars, and rear bumper protectors. They also each feature 9x9-foot hatch tents for true hardcore winter camping enthusiasts.

Nissan SUV and crossovers have experienced record sales in recent years: In 2015, Murano sales increased 33 percent, while Rogue set an all-time record of more than 287,000 units - an increase of 44 percent. The momentum has continued into 2016 with a record-setting month for Pathfinder, Rogue, and Murano, with sales increases of 26 percent, and 46 percent, respectively.

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