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February 08, 2016

Go Behind-The-Scenes of Mini Cooper's Big Game Ad #DefyLabels

Mini #DefyLabelsMini Cooper debuted a new advertising campaign for its 2016 Clubman model during Sunday's Super Bowl, called "Defy Labels." The new campaign stars such iconic celebrities as Serena Williams, T-Pain, Randy Johnson, Harvey Keitel, Tony Hawk, Abby Wambach, and Michael Whinnett – Motorers who thrive on defying convention, sharing their perspective on overcoming labels, and fueling your passions.

As MINI fans, we thought you'd appreciate the chance to see behind-the-scenes footage. It includes some pretty compelling conversations with the participants in an entire series of short videos highlighting each person involved in the campaign. Learn more about how these motoring icons and MINI #DefyLabels here: MINIUSA.com/DefyLabels. And remember: Only you can define you.


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