When You Can’t Find the Words, Talk Sportsball Trash with #FanMojis
You could talk trash to your friends using words. But this is the digital age, and to some, using real words is like a throwback to the days when Big Games were denoted using Roman Numerals and an arbitrary bowl system decided football's reigning team.
And Toyota isn’t about moving backward, even for fandom. No, Toyota is about going forward, and giving sports fans a new way to talk smack when their favorite team thrashes their opponents.
Toyota is giving sports fans a fun way to express themselves with FanMojis, a custom keyboard consisting of hyper-specific sports emojis that allow fans to own the sports conversation and visually express their feelings at peak emotional moments of a game.
To complement the new emoji app, Toyota also rolled out multiple broadcast spots to show how dedicated sports fans go places. The campaign takes a look at how being a sports fan means putting a little of yourself into something to go that extra mile. That extra mile is where Toyota believes IT happens – the rush, the nail biting, the stranger hugging. And in the #LetsGo campaign, Toyota is celebrating the fans that put their all into sports for the connection it fosters with others.