Volvo Announces #DrivingDirty Movement, Asks Californians to Help Lessen Drought Impact
Volvo Cars has created an awareness campaign called #DrivingDirty – a movement focused on water conservation in the midst of California’s current drought. Inspired by the efforts of Steve Hinkle, President and GM of Volvo San Diego, Volvo is asking Californians and their neighbors to stop washing their cars for one month – potentially saving 18 million* gallons of water throughout the state. (*Statistics based on washing your car at home.)
Hinkle has been contributing to water conservation efforts for some time now, offering customers a voucher for a sustainable, recycled water carwash if they forgo their wash at his dealership.
In the spirit of #DrivingDirty, Volvo wants to take these efforts one step further. For the duration of the movement, Hinkle’s dealership won’t use any water to clean the cars on his lot, opting instead for a waterless car cleaning solution. Volvo estimates that Hinkle’s efforts alone have the potential to save more than 108,000 gallons of water.
"Environmental sustainability is hugely important to Volvo, and we’re excited to help inspire Californians to do their part during this terrible drought," said John Militello, Director, Marketing Innovation and Strategy, Volvo Cars of North America. "Whether you’ve got four cars in your garage or one – maybe you’ve got a bicycle, maybe you’ve got a motorcycle – Volvo hopes that you’ll forgo your usual wash for a month, and start #DrivingDirty."
Whether you drive a Volvo or not, please help conserve water. Turn your dirty car into a badge of honor by writing #DRIVINGDIRTY on it nice and big. Then post it online to get your friends and family involved too.
As part of the campaign, Volvo Cars has revealed Consciously Clean – a waterless car cleaning solution that will help Californians wash their cars in a sustainable way amidst the current drought. The product follows along with the #DrivingDirty campaign, to give owners a conscientious way to clean their cars.
"We were inspired by the response to #DrivingDirty," said John Militello, Director, Marketing Innovation and Strategy, Volvo Cars of North America. "We saw many people asking how they could do more to support water conservation efforts. So, we decided to make Consciously Clean available to customers in California so they can continue supporting the environment – in a clean car - long after #DrivingDirty is over."
Consciously Clean is available free of charge at Volvo San Diego and Volvo dealers across the nation can reach out to Volvo Cars of North America to acquire stock for their respective dealerships. (While supplies last.)
For more information on #DrivingDirty, visit www.volvocarsdrivingdirty.com.