Valvoline Instant Oil Change Raises Over $10,000 with October Sale of Pink Wiper Blades
I was driving my son home from school last week when I saw a black Honda Civic with PINK wiper blades. I smiled at the driver as she passed me because I knew a portion of the revenues from her wiper blades helped support Breast Cancer Awareness.
Valvoline Instant Oil Change's annual PINK Wiper fundraising campaign sold pink wiper blades during October, to raise more than $10,000 for the National Breast Cancer Foundation, Inc.® (NBCF). Valvoline shops across the country were decorated in pink, and employees wore pink shirts -- some guys even dyed their hair or wore pink wigs -- to raise awareness of this campaign. Check out some of the pink fun here at our Pinterest page.
Finishing its fourth year, the campaign has earned a total of $55,200 for the NBCF.
The annual campaign works to build awareness for Breast Cancer. Each year it has seen a growth in recognition and impact. This year, customers lined up to get their pink wipers during the campaign kickoff on October 3rd.
Because Breast Cancer does not stop in October, Valvoline Instant Oil Change shops actually do sell pink blades throughout the year. For more information and a location list visit www.ViocPINK.com, and follow the campaign with #PinkOilChange.
Do you have PINK wiper blades on your car? We'd love to see a photo! Share your own Pink Out Day photos and sentiments using the following social media hashtags: #VIOCpink #PinkOilChange #wipeoutbreastcancer #NBCF #ThinkPink #PinkWipers
About Valvoline Instant Oil Change℠
Valvoline, a brand of Ashland Inc. (NYSE: ASH), has been serving American motorists for more than 140 years. Valvoline Instant Oil Change℠ has approximately 900 locations throughout the United States, and is a leader in serving the quick-lube market.
About Henley Enterprises, Inc.
Henley Enterprises, Inc. founded in 1989, is the largest Valvoline Instant Oil Change franchisee. They operate over 200 service centers across twelve states including: California, Delaware, Florida, Michigan, Massachusetts, Maryland, New Hampshire, New Jersey, Ohio, Pennsylvania, Rhode Island, and Virginia.
About the National Breast Cancer Foundation, Inc.®
Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation’s (NBCF) mission is to help women now by providing help and inspiring hope to those affected by breast cancer through early detection, education and support services. A recipient of Charity Navigator’s highest 4-star rating for eleven years, NBCF provides women Help for Today…Hope for Tomorrow® through its National Mammography Program, Beyond The Shock®, Early Detection Plan, and breast cancer research programs. For more information, please visit www.nbcf.org.