Audi Joins TOMS to Create Exclusive Sunglasses and #GiveSight
Audi and TOMS are joining forces to make the holidays merrier and brighter. New-car shoppers who purchase or lease a new or certified pre-owned Audi vehicle before January 8, 2016*, will receive an offer for a pair of exclusively-designed TOMS sunglasses featuring Audi's four-ring logo.
For every pair of Audi x TOMS TRAVELER sunglasses, TOMS will help restore sight to a person in need as part of their "One for One" #GiveSight program. According to TOMS.com/seasonofaudi, 285 million people are blind or visually impaired, but 80 percent of them don’t have to be. By providing sight-saving eye care, this program will help some of these people regain their vision and return to their daily lives.
As part of TOMS’ innovative "One for One" #GiveSight program, the collaboration with Audi aims to help restore sight to 50,000 people in need of medical treatments, sight-saving surgery, or prescription glasses. But even for those who don't participate through this Season of Audi promotion, TOMS Eyewear purchases provide a person in need with a full eye exam by trained medical professionals. Each patient then receives the treatment he or she needs. TOMS works with a network of 14 Giving Partners in 13 countries to help provide communities in need with access to eye care. With restored vision, patients are able to reclaim their independence and return to their daily lives.
According to TOMS, around the world, two-thirds of people who are blind are female. TOMS Sight Giving Partners have worked hard to promote gender equality, and more than half of TOMS-supported sight services are provided to women and girls.
“After a successful first run during Summer of Audi which resulted in 55,000 pairs of donated shoes, we wanted to continue our collaboration with TOMS and their giving program,” said Loren Angelo, Director of Marketing, Audi of America. “Celebrating the season, it is meaningful for us to participate in a program that has such a positive impact on individuals in need.”
"Tis the season to give back. We look forward to sharing the message of giving for one another, with Audi and TOMS, throughout the Holiday,” said Blake Mycoskie, Chief Shoe Giver and Founder of TOMS.
The limited-edition TOMS® sunglasses are matte grey and feature stylish red-and-white detailing on the arms with the Audi rings appearing on the left temple arm, along with a custom fabric case. The exclusive Audi by TOMS sunglasses are available in two styles, Dalston and Florentin.
The Dalston features a streamlined frame with a timeless yet innovative look; belonging to the TRAVELER by TOMS collection, the Dalston is constructed in SOLAFLEX™, a unique rubberized material designed to provide long-lasting durability, comfort, and fit.
The Season of Audi year-end sales event also includes special edition A3 and A4 models as well as special offers available on the Audi Q5 and Audi A6.
*The exclusive Audi by TOMS sunglasses are available to customers who purchase or lease a new or certified pre-owned Audi vehicle from an authorized Audi dealer between November 4, 2015, and January 8, 2016. Customers may purchase additional pairs of Audi x TOMS TRAVELER sunglasses (max 9 pairs), but the additional pairs must be purchased in the same transaction that customers redeem the promo code for their first free pair. Allow six to eight weeks for redemption code delivery. Customers must provide valid e-mail address. Must redeem code by April 1, 2016. Offer available while supplies last. Style options subject to availability. Offer valid in U.S. only. Corporate employees and fleet customers are not eligible for this offer.