Fun M&M'S Commercial Spoofs NASCAR Favorite, “Days Of Thunder”
Approved for all chocolate lovers by the Motion Picture Association of America, M&M'S® is celebrating the return of M&M'S® Crispy candies and welcoming Kyle Busch back behind the wheel of the M&M'S® Crispy Toyota Camry with a short video homage to the legendary NASCAR-themed movie "Days of Thunder" – with a Crispy M&M's twist. It doesn't matter whether you're a fan of NASCAR racing in general, Kyle Busch specifically, enjoyed the original film, or are just hungry for some M&M's, there's sure to be something here to satisfy your thunderous desire.
Marking its 25th anniversary in 2015, Paramount Pictures' "Days of Thunder" starred Tom Cruise as Cole Trickle, a young race car driver out to make a name for himself in NASCAR. The movie remains a NASCAR fan favorite and has become one of the most iconic racing movies of all time.
Filmed on location in Charlotte by NASCAR Productions, the M&M'S® Crispy Days of Thunder-inspired video short shows how a young, hot-shot stock car driver (Kyle Busch) gets his chance to compete at the top level.
The M&M's video short spoofs the film and features No. 18 M&M'S® Crispy Toyota pilot Kyle Busch "starring" alongside his new crew chief Adam Stevens. The supporting cast includes Joe Gibbs Racing owner Coach Joe Gibbs and Samantha Busch.
The commercial itself is plenty fun, but it's also accompanied by a variety of Crispy/Days of Thunder behind-the-scenes content, including snippets from:
"Days of Thunder is hands down my favorite movie, and M&M'S® Crispy is my favorite flavor M&M'S®, so to pay homage to both of those legends is amazing," said Busch, 30-time winner in the NASCAR Sprint Cup Series. "I've seen Days of Thunder more than 100 times, so when I saw the script for the shoot, I was blown away. I can't wait for fans' reactions once they watch the new M&M'S® Crispy-themed Days of Thunder video."
To further put the spotlight on M&M'S® Crispy, the No. 18 M&M'S® Crispy Toyota Camry driven by Busch will be decked out in bright green all season long to honor the return of the product after a nearly 10-year hiatus. M&M'S® Crispy features a delectable combination of rich, milk chocolate with a crisp, crunchy center and was the No. 1 most requested flavor to come back from Mars Chocolate. After a decade of phone calls, petitions, Facebook posts and countless other pleas, M&M'S® Crispy returned to stores nationwide in January 2015.
Released in 1990 by Paramount Pictures, Days of Thunder was one of the first Hollywood films depicting stock car racing. Still quoted by NASCAR drivers, officials, and members of the media, the feature film introduced NASCAR to a new generation of fans.