AskPatty Certified Female Friendly Logo

« AskPatty’s Expert Woman Amy Mattinat Honored as one of Vermont’s Professional Women of the Year | Main | 5 Tips To Follow If You’re Involved In An Accident »

December 02, 2014

Mazda Joins #HungerGames Hype

Mazda_hunger_games-PromoMazda is joining the hype surrounding the recent launch of this season’s most highly anticipated film, “The Hunger Games: Mockingjay – Part 1” with two movie-related promotions. One is an unusual advertisement that appears to be “hacked” by District 13 supporters, and the second is a charitable opportunity for consumers to feed the hungry by designing a hovercraft for #District13.

According to uproxx.com/gammasquad, Mazda’s official TV spot is one of three television ads promoting the movie. While it appears to be a typical Mazda ad with seemingly no tie-ins to the Mockingjay movie, viewers will be surprised at the 16-second mark when Beetee, played by Jeffrey Wright, breaks into the advertisement with a pirate  tMAZDA_DISTRICT13_utility_designsransmission from District 13 to Peeta. Watch the Mazda/HungerGames ad here at YouTube.

As a topical angle on the company’s annual “Drive for Good” charitable giving event, when budding vehicle designers upload a design for a utility vehicle of the future for #District13, Mazda will provide $1, up to $10,000, to FeedingAmerica.org. Each $1 donation helps provide 10 meals secured by Feeding America on behalf of local member food banks. Even though the “Drive for Good” event runs throughout the holidays and ends on January 2, 2015, entries to the #District13 design contest must be uploaded at www.mazdadistrict13.com before December 31, 2014. 

 

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c4f3653ef01b8d09f2b44970c

Listed below are links to weblogs that reference Mazda Joins #HungerGames Hype :


comments powered by Disqus


comments powered by Disqus


Find Cars For Sale

Car Advice

Ask The Experts!

Help Our Charities