Buy a Car at Your Kitchen Table with “Shop-Click-Drive”
Imagine selecting your car online, and taking delivery of the vehicle in your own driveway, while completing the paperwork at your kitchen table that weekend. Could buying a new car get any easier than this?
The option is now available nationwide thanks to General Motors’s “Shop-Click-Drive,” an online service that allows buyers to choose a specific vehicle, get estimated pricing, review available incentives, learn about financing and insurance products, get information about their trade-in, and apply for financing, all online. General Motors reports that consumers have purchased or leased more than 13,000 new vehicles in the last year using the “Shop-Click-Drive” service, which combines the convenience of the Internet with personal customer service, and is now offered by 1,665 U.S. dealers in all 50 states.
“This was an easy, painless process that saved me time and hassle,” said Timothy Sandifer, who purchased a 2015 GMC Yukon. “The dealer delivered my vehicle to my home – which is 160 miles from the dealership -- and did the paperwork in my kitchen.”
Customer service and convenience are key to the program’s success: “We want to make it easier and simpler for dealers to connect with customers who are looking to combine the convenience of online shopping with the personal service of a neighborhood dealership,” said GM’s Kurt McNeil, vice president, U.S. Sales Operations.
Dealers also appreciate how the “Shop-Click-Drive” service streamlines car sales and improves customer satisfaction, saying it “gives the customer control of their buying experience and makes it easier for us to focus on building a relationship with them,” according to Dan Endress, director of digital marketing, Paddock Chevrolet in Kenmore, N.Y. “In a retail environment where it’s become harder to differentiate yourself from the competition, ‘Shop-Click-Drive’ is a refreshing addition to our marketing arsenal.”
Paul Masse Buick-GMC in Woonsocket, R.I. has seen “Shop-Click-Drive” shorten transaction times. “We sold a new Buick Encore within 48 hours of implementing ‘Shop-Click-Drive,’” said Scott Wellington, dealership vice president. “The customer visited our website, clicked on the icon, filled out her trade-in information and her credit application and scheduled her delivery. She came to the dealership; we appraised her Hyundai, completed the financing and delivered her new Encore with no hassles on either side.”
“’Shop-Click-Drive’ is a cutting-edge digital service that no other automaker has today,” said Todd DeNooyer, general manager of DeNooyer Chevrolet in Kalamazoo, Michigan, and a participant in the pilot phase. “It’s been a good partnership and has given us a tool to grow our business and reach out to new customers.”
Would you feel comfortable using an online service to purchase your next car?