Test Drive a Buick to Raise Funds for High School Extracurriculars
It’s back to school time. Learning is in full swing on campus when the bell rings. And after hours, there’s a full slate of extracurricular activities. Unfortunately, with the state of educational backing in many districts, only the essentials get funded. Many programs could be at risk. That’s why outside resources are vitally important. In that spirit this last September, Buick started a full-scale initiative to help local high schools across the country raise money for after-class programs.
In partnership with its dealers, Buick looks to help offset the rising cost of after-school programs with its Drive for Your Students events, which pairs Buick dealerships with public high schools. Dealerships and schools can get details for getting involved by going to the Buick program online. Long story short, based on the number of Buick test drives in each location, the program will fund activities in 100 communities across the country up to a limit of $10,000 per event.
“This program demonstrates Buick’s commitment to community and education, as well as the local investment that dealers make in their hometowns,” says Molly Peck, director of marketing for Buick.
Through Drive for Your Students, dealers and schools collaborate to host test-drive events where for each drive taken Buick will donate $10 or $20 per ride at the event, up to $10,000. The monies will be split among all participating schools at their respective events. Piloted in six communities in May, Buick will be rolling the program out to 94 more locations nationwide by the end of 2014.
“This program offers the opportunity for Buick dealers to build relationships in the community,” says Nader Ozzie, sales executive, Freeman Buick GMC, Grapevine, Texas. “It also provides members of the community an opportunity to experience new Buick cars and crossovers in a fun, relaxed environment.”
In addition to raising funds for their schools, students who help host test drives build valuable experience by assisting dealers in planning, coordinating and executing the events. “Schools are always seeking dynamic opportunities to support their extracurricular activities and elective programs,” says Bob DeJonge, director of athletics, Keller (Texas) Independent School District. “It provides an opportunity for students to build their resumes with relevant work experience and for the community to support the schools.”
Drive for Your Students joins Buick’s celebration of academics and achievement, which includes the Buick Achievers Scholarship Program. To date, Buick Achievers, funded by the General Motors Foundation, has provided nearly $28 million in scholarships to students across the United States.
Derek Handova is a freelance journalist, content marketer and former auto enthusiast publication professional who has worked with many car experts over the years, including a lot of women.
Top Photo: Michelle and James Jones (left) discuss their Buick Enclave test drive with Lori Davis of Beckley Auto Mall Saturday, September 13, 2014 in Beckley, West Virginia, during a Buick Drive For Your Students test-drive event. At this event, Beckley Buick GMC Auto Mall is partnering with Shady Springs and Woodrow Wilson High Schools. (Photo by Scott R. LePage for Buick)
Middle Photo: Patty Treadway settles in for her Buick test drive Saturday, September 13, 2014 in Beckley, West Virginia, during a Buick Drive For Your Students test-drive event. Buick donates money for each test drive taken at each event, up to $10,000 per school. (Photo by Scott R. LePage for Buick)
Bottom Photo: Students from Shady Springs High School talk with Phillip Payne (right) as he fills out a survey after taking a Buick for a test drive Saturday, September 13, 2014 in Beckley, West Virginia. The students were volunteering during a Buick Drive For Your Students test-drive event that partners Buick Dealerships with public high schools around the country to raise money for after-school programs and to help reduce defects. (Photo by Scott R. LePage for Buick)