Chevrolet Honors Mo’ne Davis in World Series Spot “I Throw Like A Girl”
Chevrolet teamed up with film director Spike Lee to create an ad spot starring teen athlete Mo’Ne Davis, which aired Tuesday during the first game of the World Series. Davis is a role model to an untold amount of girls all over the United States, but she’s a reminder to all of us that anything is possible.
The 13-year-old athlete and her 70-mile per hour fastball wowed America this summer. Many people know about her on-field accomplishments, but her story off the field celebrates life’s possibilities not only for herself, but also for millions of girls like her.
Chevrolet debuted the 60-second spot celebrating one of today's most positive and inspiring sports stories during Game One of the 2014 World Series on FOX. The full documentary, “I Throw Like a Girl,” which features interviews of Davis, her family, teammates, and coaches, can be found at chevrolet.com.
“Mo’ne truly embodies the spirit at the heart of baseball, and she has been a powerful inspiration to boys and girls everywhere,” said Paul Edwards, U.S. vice president, Chevrolet marketing. “She has proven that anything is possible if you dedicate yourself, and are guided by the right values in life.”
According to GMAuthority, “Mo’ne is an impressive baseball player capable of pitching 70 mph when the boys her age are throwing at an average of 50 mph, but that’s not all. She’s also a talented soccer and basketball player and considers basketball her primary sport.” The young athlete is the first girl to ever earn a win and pitch a shutout in the Little League World Series, she was featured on the cover of Sports Illustrated Magazine in August, and has been named one of the 25 Most Influential Teens of 2014 by Time.
Academy Award-nominated director Spike Lee and Spike DDB, Chevrolet’s agency of record, developed the spot and the 16-minute documentary with Chevrolet.
“I, like the rest of America, was captivated by Mo'ne Davis when she exploded onto the scene this summer,” said Lee. “I would like to thank Mo'ne and her close-knit family for allowing us to be with them for three hectic but fun-filled days of filming in south Philadelphia.
“Special shoutout goes to Chevrolet for putting a spotlight on a 13-year-old African-American girl from the inner city during a major sports moment.”