Mitsubishi’s "First Ride" Program Highlights Car Seat and Automotive Safety
Every day, thousands of newborns around the nation leave hospitals and head home for the first time, making it a once-in-a-lifetime story to tell. While the law requires parents to have a suitable child safety seat, most people don’t think about the safety of the actual car driving them home.
Inspired by the real stories of New Yorkers going home with their newborns in taxis (an experience that does not legally require child safety seats), Mitsubishi launched its #FirstRide program in New York by giving three babies their inaugural ride home in one of America’s safest small SUVs, the 2014 Outlander, as part of Mitsubishi Motors’ “First Ride” program, which focuses on creating awareness and educating parents on child safety.
“Unfortunately,” says Jessica Robinson, Engineer, Vehicle Verification and Testing at Mitsubishi Motors R&D of America, Inc., “most people don’t realize that 73 percent of all child safety seats are not installed or used properly, nor do they consider the safety of the actual car driving them home.”
Mitsubishi is capitalizing on the opportunity to educate new families about the importance of both car seat, as well as vehicle safety, by emphasizing awareness of the technology in their 2014 Outlander that helped it become one of only four vehicles in the “Small SUV” category to receive the non-profit Insurance Institute for Highway Safety (IIHS) organization’s highest “Top Safety Pick+” designation in its crash testing evaluations.
Mitsubishi is especially proud of Outlander’s optional radar-based Forward Collision Mitigation (FCM) accident/impact reduction technology – a system that includes both audio and visual warnings to the driver as well as initiates automatic braking if necessary – and a requirement for a vehicle to receive the “plus” distinction from the IIHS for 2014 Top Safety Pick.
“When the all-new 2014 Mitsubishi Outlander was named an IIHS ‘Top Safety Pick+’ for the second year in a row, we were inspired to prove the benefits of riding in one of America’s safest crossover vehicles in a critically important way,” adds Robinson. “High vehicle safety ratings should be a priority – with or without children. And finally, a couple of extra minutes making sure you know how to properly install and use child safety seats could be a life saver.”
With a starting MSRP of only $22,995, the seven-passenger 2014 Mitsubishi Outlander comes with many innovative standard safety features, including hill start assist, seven air bags including driver's side knee air bag, active stability control with traction control logic, and patented reinforced impact safety evolution energy-absorbing body/chassis safety cell technology.
In addition to its included safety features, the all-new Mitsubishi Outlander is available with advanced high-tech safety systems including lane departure warning, adaptive cruise control, and forward collision mitigation.