AskPatty Joins Cooper Tire’s #Supermoms To Learn About Tire Safety
Cooper Tires recently invited AskPatty to join a group of #SuperMoms in Texas, where we spent a long day at their test center near San Antonio, driving an assortment of tires under a variety of conditions. This is the second year we’ve participated in their #SuperMoms program, an event designed to inform women bloggers about tire safety in a fun and educational environment.
Even though they hold separate events for traditional automotive journalists, Cooper Tires knows that 65% of purchases are made by women and this group of influencers is the best way to share tire information with that target audience. Cooper knows that women want a safe, dependable quality tire at a great value, and educating women through their peers will give them the background and confidence to have a discussion with their local retailers about what tire is right for their car and family needs.
Most of our day was spent on Cooper’s 14-acre wet pad, where we participated in two events that allowed us to compare tire performance under specific conditions. First, wet-track activities allowed us to compare the handling of BMW 328i sedans wearing Cooper’s all-new CS5 Touring tires against the Pirelli Cinturato P7, while another activity in the afternoon showed moms how to feel the difference in wet-road grip when new tires are installed on the front versus the back of the car. We have more on this topic here "Replacing Two New Tires: Do they Go in Front or Back?"
For fun, each #SuperMom was able to ride shotgun with Johnny Unser as he drifted the all-new 2015 Corvette Stingray Convertible fitted with Cooper Zeon TS3-A performance tires around a racetrack at the very edge of performance.
For education, small groups of #SuperMoms were shown how to check tire pressure and tread wear, so that these bloggers could help educate other moms about basic tire safety. We’ll also have more about this topic in a separate blog later this week.
And because we’re moms who often pilot our cars with our kids creating mayhem from the back seat, we were each given a chance to compare our ability to carefully drive through a vehicular obstacle course with and without distractions. Of course, it was much easier to navigate a large Ford Explorer around the course at a consistent 35 miles per hour without a backseat passenger demanding we change the radio station and turn on the air conditioner, throwing toys and screaming for a lost baby bottle in the back seat… you name it. At one point, our annoying passenger even requested lipstick and selfies while rolling. It’s all fun and games on the test track, but not so much fun in real life when that child in the back seat is interfering with the driver’s ability to concentrate and steer smoothly.
While the day was fun and educational, Cooper also used the event as an opportunity to launch a new product, their CS5 Touring tire, which benefits from several new technologies to improve their performance, as well as an innovative new “Wear Square” that more easily helps consumers gauge the amount of wear on their tires, providing an indication of when it may be time to replace them.
Cooper’s exclusive Wear Square features a visual indicator that’s part of the tread design, allowing allows drivers to quickly assess the approximate tread life remaining on their tires. As the tire wears, the Wear Square transitions among five stages, beginning with a full square design on new tires and ending with an exclamation mark when the tread reaches 2/32s of an inch, which indicates that it is time to replace the tire. Located at three points of reference around the inside and outside of the tire, the Wear Square can also signal uneven tire wear and possible wheel alignment issues. The Wear Square is available only on the new Cooper CS5 Touring tire, which is available now through dealers nationwide.
“Our new Wear Square underscores Cooper’s commitment to tire safety,” said Scott Jamieson, Cooper’s Director of Product Management. “Consumers will appreciate this new and easy way to check their tires’ remaining tread life, which is a key part of overall tire health and vehicle maintenance, which is important to safe operation.”
In addition to the helpful Wear Square Indicator, Cooper’s CS5 Touring tire boasts an improved, second-generation silica tread compound with an advanced polymer formulation. Cooper explains that the CS5’s unique blend of silica has up to four times more silica than the previous generation of premium all-season tires and dramatically increases its performance. This new tread compound, combined with an asymmetric tread design, patented Stabiledge™ technology, and specially developed 3D Micro-Gauge sipes, promises to deliver a crisp steering response, and controlled handling around curves. Test track performance demonstrates superior wet handling, shortening stopping distance and lowering rolling resistance for improved fuel mileage; in fact, in a certified third-party independent testing, the CS5 Ultra Touring stopped more than 15 feet shorter than its closest competitors
Cooper’s new CS5 Touring tire is now available at Cooper dealers nationwide and is being offered in 78 sizes. The T-speed rated sizes offer an 80,000-mile premium limited warranty, the H- and V-rated sizes have a 60,000 mile warranty, and the new W-rated touring sizes come with a 50,000 mile warranty.
For more information on the CS5 Touring, visit www.coopercs5.com.
Want to see what other moms had to say about their experience? Check out these blogs from other #SuperMoms who attended the event:
Thank you to Cooper Tire for inviting AskPatty to participate in this event. All expenses were paid, but any opinions expressed here are my own.