Congratulations to Certified Female Friendly Fiat of Austin for Being the Number-One FIAT Retailer of all time!
The final sales numbers from 2013 are in, and Fiat of Austin is the Number One FIAT retailer of all time, selling more than 2100 cars since the brand’s return to North America in 2011. The number-two dealer (out of 210 dealerships nationwide) was almost 600 units behind! Lead by General Manager Lisa Copeland, FIAT of Austin has been the Top Selling dealership in the United States in both 2012 and 2011 as well. Fiat CEO, Sergio Marchionne recently praised the dealership for its accomplishment, saying “In the life of every major organization and its people, there are defining moments that go down in the history books.”
“Fiat is not just a car it is our passion! We want to revolutionize the car buying process for all consumers,” says Lisa. Fiat of Austin is a Certified Female Friendly dealership, and is also very involved with their community and continues to support the Breast Cancer Foundation, as well as a new joint partnership with the Girl Scouts of Central Texas. Copeland also serves on the National FIAT advisory council.
Educating and empowering women, at any age, is an ongoing theme throughout the showroom studio, “Buying Her Way” blogs, and chosen partnerships. Lisa knows how to market to and connect with women, and many of her salespeople are women. And she also knows that when you meet the expectations of women, you exceed the expectations of everyone else!
Click here to watch a video interview with Automotive News, in which Lisa talks about how she has overcome adversity as a young woman in the car-selling business to lead her thriving Fiat franchise. She gives credit to hiring people with no prior auto experience and employing some of her customers.
“We understand that when it comes to buying a car, men and women often have different needs and expectations,” says Lisa. “Our sales staff has been trained to excel in client relations. We believe that our sales AND management staff must mirror the demographic of our clients, therefore HALF of staff is female.”
Congratulations to Lisa Copeland and Certified Female Friendly Fiat of Austin for this awesome accomplishment!