Using Mobile Devices to Research Automotive Purchases
In an automotive-focused study of “connected” consumers performed last year, the J.D. Power and Associates 2012 New Autoshopper Study showed that 79 percent of new-vehicle buyers used the internet to research their vehicle purchase, and one in five new-vehicle buyers use the internet via tablets and smartphones as part of their automotive shopping process.
“Access to new-vehicle information through the internet and apps -- obtained via personal computers, smartphones, and tablets -- is having a greater impact on many aspects of the purchase decision than ever before,” said Arianne Walker, senior director, automotive media and marketing solutions at J.D. Power and Associates. Among “connected” consumers who use a smartphone as part of their research, 59 percent do so at the dealership to access vehicle pricing, model, and inventory information, as well as to compare vehicles.
The J.D. Power and Associates 2012 New Autoshopper Study is based on responses from 12,289 purchasers and lessees of 2010 to 2012 model-year new vehicles who used information gathered digitally in the shopping process.
As more and more research shows that mobile devices are poised to surpass desktop browsing as the primary internet search device for consumers, Cooper Tire & Rubber Company has launched a new mobile-optimized version of the coopertire.com website. The site gives consumers—a majority of whom start their tire purchase research online—a new and easy way to research the right tires for life’s everyday road trips. The site also provides advice on service, replacement tires, retail locations, and safety information.
With the growing trend in mobile access and tablet use, the next step for Cooper Tire was to make their customer locations, product and safety information accessible to mobile consumers who want to connect with the Cooper brand anytime or anywhere.
Shopping for new
Cooper Tires Lets You Take the Money & Ride®!
If you’re shopping for new tires, it doesn’t matter whether you’re using your mobile device or a traditional computer: the folks at Cooper Tire are bringing you a great opportunity for savings. The Cooper Tire “Take the Money & Ride®” National Event rebate promotion is happening from now to November 5, 2013, providing consumers the opportunity to take advantage of the best national savings event of the year on select Cooper tires.
Consumers are eligible to receive up to a $80 Visa® Pre-Paid Rebate Card when purchasing a new set of four qualifying Cooper tires through participating Cooper Tire retailers in the 50 United States, the District of Columbia, and Puerto Rico.
The lineup of eligible products for the Cooper Tire Take the Money & Ride® rebate promotion include the following tires:
−$80 reward is available for Discoverer A/T3, Discoverer CTS, and Cooper Zeon RS3-S.
−$60 reward is available for CS4 Touring, Discoverer H/T, Discoverer H/T Plus, Discoverer HT3, and Cooper Zeon RS3-A tires.
−$40 reward is available for CS3 Touring, and Lifeliner GLS tires.
Complete terms and conditions are available at CooperTireRebates.com. Consumers can obtain a rebate form from their local Cooper Tire dealer or download and track their rebate at CooperTireRebates.com.