DreamWorks Teams up with Chevrolet for “Turbo,” Opening Today, July 17th
Opening in theatres today, the highly anticipated DreamWorks animation family film “Turbo” is the story of a little snail who dreams of being fast. After a freak accident infuses him with super-speed, Turbo kicks into overdrive and embarks on an extraordinary journey. With the help of his tricked-out streetwise snail crew, this ultimate underdog puts his heart and shell on the line to prove that no dream is too big, and no dreamer is too small to achieve the seemingly impossible: competing in The Greatest Spectacle in Racing, the Indianapolis 500.
Chevrolet plays an integral part in two of the film's key moments. Turbo receives his speed after an encounter with a Chevrolet Camaro and later, the Chevrolet "bowtie" logo features prominently in scenes set at the Indianapolis 500.
In anticipation of today’s nationwide opening of this high-velocity 3D comedy, snails, stars, and cars recently turned out in droves at a New York City premiere, where such celebrities as Turbo voice actors Ryan Reynolds, Paul Giamatti, Luis Guzman, Michelle Rodriguez, and others shared the red carpet with a replica of the film’s "Turbo-ized" Camaro ZL 1, which has appeared nationwide at all the major auto shows as well as at the 2013 Indy 500. Bill Hader, Richard Jenkins, Ken Jeong, Ben Schwartz and director David Soren also attended the red carpet gala event.
In addition, Chevy Indy Car stars were also in attendance, including Indy 500 winners Helio Castroneves and Tony Kanaan, along with Indy Car drivers Will Power and Ryan Hunter-Reay. Watch the video below to hear General Motor's General Director of Branded Entertainment Steve Thianyi comments on the importance of Chevy's renewed presence on the racing scene and engaging viewers via the film's authentic racing environment.
Chevrolet’s design team consulted with DreamWorks on the animated versions of the Camaro and the Chevrolet-powered Indy cars that appear in the film. Chevrolet has also been featuring Turbo in advertising leading up to the release, utilizing the movie's theme of realizing dreams around Chevrolet's "Find New Roads" brand platform.
Are you planning to go see the film? Please let us know how you like it in the comments below!