Toyota's Great Give-Away: 100 Cars for Charity
Noted. Facebook works for everything from keeping up with friends, keeping track of trends, to learning about great deals on cowboy boots.
Facebook also works for philanthropic outreach. Toyota’s 100 Cars for Good, a Facebook initiative, launched in 2011 and repeated in 2012, awarded 100 cars to 100 nonprofits over the period of 100 days to charitable organizations. In 2012, you helped Toyota give 100 vehicles to nonprofits. Daily winners were determined by popular vote on 100carsforgood.com. Now those vehicles are on the road and helping those in need.
Toyota is currently in discussions about how to repeat the plan for 2013. A representative from Toyota just this week explained that "the program will be placed on hold until further notice due to internal changes. We're pleased that the program has helped many organizations and will continue to build on the program’s success while supporting nonprofit organizations. "
Five nonprofits were profiled each day at www.100carsforgood.com. Facebook users voted for the cause they feel would do the most good with a new vehicle. At the end of each day, the winner received a new vehicle and the four runners-up will receive a $1,000 cash grant from Toyota.
“The average person doesn’t think about a non-profit needing a vehicle to get its work done,” remarked Michael Rouse, Vice President of Diversity, Philanthropy and Community Affairs for Toyota Motor Sales USA.
Rouse explained that the idea for 100 Cars for Good – a Facebook site for voting–was the result of a brainstorming meeting at the end of 2010. “We looked at what was going on in social media with non-profits and realized that, while we didn’t have a dollar budget to contribute, we do have cars and trucks. This program puts our products as the star of the show to help keep non-profits going.”
“Over the past 20 years, Toyota has contributed more than half a billion dollars to non-profits throughout the United States. 100 Cars for Good allows us to build on that commitment in new ways, putting the public in the ‘driver’s seat’ as we work to help community organizations make an even bigger impact,” offered Jim Lentz, President and Chief Executive Officer of Toyota Motor Sales.
In the past, local causes included Central Vermont Humane Society, A Child’s Place of Charlotte (helps local homeless children with school work, socialization and more), All Hands Volunteers (aids communities struck by natural disasters), Special Olympics Illinois, and Abby’s House (provides women and children across Central Massachusetts with shelter, housing and advocacy).
“In year one, when we announced that we were giving away 100 cars, perhaps people didn’t realize it was the real deal. Now everybody knows that it’s a legitimate program,” explained Rouse.
To learn more visit: www.100carsforgood.com.
You can also see a short film at: www.youtube.com/watch?v=LjjeHoJbv1Y&feature=youtu.be