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February 27, 2013

Ford Brings National Teen Safe Driving Tour to Los Angeles

4397Ford Driving Skills for Life (DSFL) has launched the California portion of its national tour, a teen-safe driving initiative designed to engage teens and parents and provide hands-on training to high school students in San Diego and Los Angeles.

The program – aimed at combating the driver inexperience that leads to the number one killer of teens, vehicle crashes – also includes Web-based training and educational materials. Nearly 3,000 teens, ages 15-19, are killed on American roads each year, according to National Highway Traffic Safety Administration (NHTSA).

The number of motor vehicle fatalities among teens in California age 16 to 20 has decreased 56.5 percent, from 563 in 2006 to 245 in 2010.  While these numbers were on the decline, officials worry that the increase in overall traffic fatalities in 2011 may eventually be seen in teen deaths.

“The Office of Traffic Safety recognizes the importance of continued safety messaging, as each year more teens receive both driving permits and licenses in California,” said Chris Murphy, Director of OTS.

In Los Angeles, the tour will offer safety assemblies at Fremont Magnet High School, Marquez High School, St. Mary’s Preparatory High School, Ribet Academy, Lou Dantzler Preparatory High School, St. Matthias High School and Narbonne High School as well as three days of hands-on driving experience at Hollywood Park on March 1-3, 2013.

Participants can register for this free, hands-on training event by visiting www.drivingskillsforlife.com.

A transporter with specially equipped vehicles and professional instructors will offer young drivers hands-on driving exercises that build their skills in four key areas: driver distraction, speed/space management, vehicle handling and hazard recognition.

“Ford Driving Skills for Life is part of a broader community effort in Los Angeles. Working together with our dealer partners, Ford Motor Company supports such fine organizations as the American Red Cross, Alliance for a Better Community, and Mary Medical Centers,” said Jim Graham, manager, Community Relations, Ford Motor Company. “In total, we are investing more than $2 million in California communities over two years.  This reflects Ford’s 109 year heritage of giving back to the communities where we do business.” 

Ford Motor Company Fund and the Governors Highway Safety Association (GHSA) are starting the tenth year of bringing Ford DSFL directly to new young drivers across the U.S. through a variety of activities. Ford DSFL is the most comprehensive teen safe driving program in the United States and has trained more than 550,000 new drivers around the globe through online and professional hands-on driver instruction.

Reducing the number of traffic fatalities and injuries remains the key mission for Ford DSFL, which utilizes training to speed up the learning process and bridge the experience gap for new drivers.


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