AskPatty.com Blog Certified Female Friendly Marketplace Women's Speaker Bureau Get Certified Follow Us

« December 2012 | Main | February 2013 »

12 posts from January 2013

January 30, 2013

Resolve to Take Better Care of Your Car in the New Year

BCCA Logo_10Most people make new year’s resolutions. Resolving to lose weight and exercise can be tough ones to keep, but resolving to take better care of your car has never been easier with the free online custom service schedule from the non-profit Car Care Council.

“Signing up for our free customized service schedule and e-mail reminder service is a simple way to help you take better care of your vehicle throughout the year,” said Rich White, executive director, Car Care Council. “It is an easy-to-use resource designed to help you drive smart, save money and make informed decisions about preventative vehicle maintenance.”

The Car Care Council’s personalized online schedule and e-mail reminder service, powered by DriverSide.com, is free of charge and can be customized by motorists to help make vehicle ownership more enjoyable, economical and convenient. Motorists’ customized schedule can be easily created by visiting the Car Care Council’s website at www.carcare.org.

“Whether you do it yourself or take your car to a professional service technician, following a preventative maintenance schedule will help keep your vehicle safe, dependable and on the road longer,” said White.

To help consumers become more comfortable with the auto service and repair process, the Car Care Council produced a video entitled “Auto Service and Repair: What to Expect,” which provides a wealth of information on such topics as finding the right auto repair facility, what to expect at the shop and what questions to ask. The video also covers the real truth about consumer rights and the manufacturer’s warranty, and is available at www.carcare.org.

The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For a copy of the council’s Car Care Guide or for more information, visit www.carcare.org.

January 28, 2013

The 2012 Los Angeles International Auto Show: Automakers Keep the Sport in Sport Utes

IMG_0277Although southern California is celebrated as a sports car mecca, sport utility vehicles of every size and type were among the biggest hits at the 2012 Los Angeles International Auto Show. More than 40 different brands parked their new models and concept renditions on the ‘red carpet’ at the Los Angeles Convention Center, as 50 new vehicles made their premier entrance or global debut. The LAIAS is among the most significant shows in annual big-city show season in the U.S. and the home of the Greater Los Angeles Auto Dealers Association (GLANCDA), the umbrella organization for local and regional dealers. The LAIAS is followed by 2013 auto shows in Detroit (January), Chicago (February), New York (April) and other cities across the nation.

Continue reading "The 2012 Los Angeles International Auto Show: Automakers Keep the Sport in Sport Utes" »

January 25, 2013

2013 Land Rover LR2: Brawn and Beauty

Quebec: winter of 2012

The news: The Land Rover LR2, a premium compact SUV, has been totally renovated for 2013.

LR_2013 Land Rover LR2_02A short history: In the 1990’s, the Rover Group tried to partner with Honda to build a compact SUV. But the companies had their differences, and Honda left to pursue building the CR-V. When BMW acquired the Rover Group in 1994, they infused cash into the SUV project. As a result, the original Freelander debuted in 1997 to directly compete with Honda’s effort.  In comparison to the first generation, the second generation Freelander had a remodeled engine set on a different frame with more off-road capability.

Flash forward to 2006, when the first LR2 (replacing the Freelander in the US) launched in London to great applause. This complete redesign of the original Freelander 4 X 4 was a new direction for Land Rover into the small luxury SUV market. The LR2 didn’t compromise form for function—it still contained all of the off-road capabilities that were part of its DNA combined with on-road dynamics. 

Continue reading "2013 Land Rover LR2: Brawn and Beauty" »

January 22, 2013

Your Guide to Getting Rid of an Old Ride

Sign05Out with the old and in with the new -- car, that is. We asked Kelley Blue Book analyst Alec Gutierrez to decode three options for getting rid of your old car, so you can make room for a shiny, new one.


There are perfectly good options for selling a used car privately, trading it in or donating it. We mapped out the pros and cons of each, so the process can be as easy as a Sunday drive.


Assess the Worth

Before deciding which option is best for you, you’ll want to get a realistic idea of what your car is worth. "Be honest with yourself, and with the vehicle’s worth," says Gutierrez.


On KBB.com, you can input your car’s specific details, such as the year, make, model, whether it has all-wheel drive or leather seats, etc., to get an estimate of what your car is worth. “Don’t skip over any of the details, because they can increase the value of the car,” Gutierrez says.


Then, it's time to explore your options for selling your vehicle:

Continue reading "Your Guide to Getting Rid of an Old Ride " »

January 21, 2013

First Drive: The 2014 Ford Transit Connect Van and Wagon

People need to move—and carry things. Adding some all-new and updated game-changing, people-and-cargo-movers to its line-up, Ford has recently expanded its truck brand in the U.S., with new models that go on sale later this year. The Blue Oval is already the best-selling truck maker in North America and now adds two new vehicles for 2014-an updated Transit Connect Van and an all-new Transit Connect Wagon.

We recently took a look and climbed aboard the two new vehicles in Detroit, with Ford’s designers, engineers and marketers on hand to educate us about the new models. First, let’s take a closer look at the van, which came to the U.S. in 2010 as a creative solution for small business owners and others that had the need or desire to own a somewhat utilitarian, compact panel van. If you’re not familiar with the first-generation version that came stateside from its popular run in Europe for close to a decade, you might think of a bulky, rectangular box with four wheels and the “Airport Shuttle” image, or the name of your electrician painted on the side of a van. You might even think back to the velour swivel seats and dastardly fuel economy of vans in the 1970s and 1980s.

Continue reading "First Drive: The 2014 Ford Transit Connect Van and Wagon" »

January 18, 2013

Urban Wheel Awards Presented to Females Within the Industry

LogoSunday night at the MotorCity Casino Hotel in Detroit the 17th annual Urban Wheel Awards were held to celebrate and award prizes to people of color within the automotive industry. This year all of the recipients of this prestigious award were women.

They included Crystal Windham who won Designer of the Year, Company of the Year Progress in Human Resources, Georgette Borrego-Dulworth, Chrysler's talent acquisition and global diversity director, and Pioneer of the Year Jenell Ross, president of the Bob Ross Auto Group and 2013 chair of the American International Automobile Dealers Association.

"If it weren't for women, the American auto industry wouldn't exist. Who do you think told Henry Ford to go outside and build a car in the first place? Mrs. Ford," said actor Edward James Olmos, who co-hosted the awards with Niecy Nash.

This was to honor "wonderful women who are helping to make those wheels roll," U.S. Sen. Debbie Stabenow, D-Mich., told the audience of 500.

 

Eye on the Industry
AskPatty.com

January 16, 2013

The 2012 Los Angeles International Auto Show: RACY CARS ARE THE STARS in The City of Angels

LogoIt was a cornucopia of cars that glistened and twirled at this year’s 2012 Los Angeles International Auto Show (stay tuned for our “trucks’ piece that follows soon!). Hundreds of models from 42 brands were parked under the bright lights of the Los Angeles Convention Center, 50 of which took the runway and shed their nighties to make a global debut, kicking off the annual big-city-auto-show season in the U.S. Upcoming are auto shows in Detroit, Chicago, New York and other cities across the nation.

Continue reading "The 2012 Los Angeles International Auto Show: RACY CARS ARE THE STARS in The City of Angels " »

January 14, 2013

Game Changers: AskPatty's Women's Automotive Speakers Bureau Ready to Spread the Word

WASBtext_pitchengineAskPatty.com, Inc., a website, blog, and marketing to women agency providing automotive education to women consumers, as well as training and support to automotive retailers, announced last week the official launch of the Women's Automotive Speakers Bureau, a panel of women from across the automotive industry who will speak at events across North America. This panel, composed of hand-picked women from all aspects of the automotive industry, are ready to spread the word across North America that women aren't just the majority car buyers – they're the CEOs, the shop owners, the market analysts, and the dealer principals.

Jody DeVere, CEO of AskPatty.com, Inc., formed the Bureau, she says, after asking herself this question at a recent automotive trade show: “If women are making the purchasing decisions in the auto industry, why are so many of these speakers men?” The Women's Automotive Speakers Bureau aims to change that. “By assembling this panel of experts under one umbrella, AskPatty.com has now become the megaphone through which all these women can now take their message to the masses,” says Jody. “These women are all game changers, they're the new face of the auto industry. When you look at the site, when you read their bios, you have to say 'Wow, we really have something here.'”

Some members of the Women's Automotive Speakers Bureau include Miriam Muley, CEO and Author of The 85% Niche; Amy Mattinat, Author and Owner of Auto Craftsmen Ltd.; and Marti Barletta, who was called “The World's Foremost Expert on Today's Mightiest Market – Women” by TrendSight.

For booking information or more details, visit http://www.askpatty.com/speakers/

About the Women's Automotive Speakers Bureau

The Women's Automotive Speakers Bureau provides the automotive industry top women speakers and spokespersons on how to attract, sell, retain and increase loyalty with women customers and employees. AskPatty.com has a unique understanding of the automotive industry from a woman's point of view and aims to utilize the unique talents of women in our bureau to ultimately create an unforgettable impact for automotive brands and at industry events.

The Women's Automotive Speakers Bureau has a wide range of topics and speaker services to choose from including keynotes, brand spokespersons, workshops, coaching, video training, live and recorded webinars, panel speakers and more.

Click on a speaker profile to learn more and complete the form to inquire on rates and dates or contact us directly for a proposal for your next event or brand initiative at [email protected].

About AskPatty.com, Inc.

With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market:  For consumers, the AskPatty.com website is a safe and reliable source for expert automotive advice and research.  For auto dealers, tire centers, collision repair, and automotive service and repair centers the revolutionary AskPatty.com Certified Female Friendly® program trains providers on how to attract and sell to women customers and bolster customer loyalty and retention.

Women can find an Ask Patty Certified Female Friendly® auto dealer, tire center, collision repair, and automotive service and repair centers using the location search at AskPatty.com.

AskPatty® and Certified Female Friendly® are registered trademarks of AskPatty.com, Inc.

January 11, 2013

My Shades of Grey Moment: The Aston Martin Vanquish 2014

004-aston-martin-vanquishThis story began at a New Orleans race track. I was test driving the 2014 Aston Martin Vanquish with my own driving instructor.

I could bore you with superlatives or say, very honestly, that after many years of trying out vehicles on racetracks, this time I got it! The exhilarating feel of driving at speed, the sound of the engine, the smell of the leather, the way the Vanquish catches light when it is in motion. Yes, I finally understood the lure of the racetrack and the draw of the Aston Martin. And yes --(ladies you will understand) ---it was a ‘shades of grey’ moment!

Continue reading "My Shades of Grey Moment: The Aston Martin Vanquish 2014" »

January 08, 2013

Jody DeVere, others honored at the 2013 WAAI Spirit of Leadership Awards During NADA Orlando

Waai-spirit-logoAskPatty.com's own Jody DeVere will be receiving a Special Award Recognition at this year's Spirit of Leadership awards, given annually by the Women's Automotive Association International. 

Established in 1999, the WAAI’s Spirit of Leadership award is presented annually to professional women in the automotive industry in recognition of their significant accomplishments in their profession, community, and family. These women have dedicated their life to their profession and to giving back to others; and they serve as mentors and are role models to us all. Sustained superior performance, community involvement, influence and support of other women within the automotive industry are just some of the qualities these women possess.

JodyDeVere2012Jody DeVere, CEO, AskPatty.com
Jody is the face and primary voice of AskPatty.com, Inc, a website, blog, and marketing to women agency providing automotive education to women consumers, as well as training, ongoing marketing support and education, and certifications to car dealers, independent service locations, tire dealers, collision centers, and other automotive retailers. As a social media marketing to women expert, journalist, car care expert, and safety spokesperson, it has been a primary goal to promote, mentor and support careers for women in the automotive industry, and she has more than twenty-five years of achievement as a successful entrepreneur focused on sales and marketing leadership to assist her in this quest. She is a champion for women in the automotive industry, and her company serves as the first point of contact for many women who are seeking the very best in car sales and service across the United States and Canada.


Pilarski_Barbara_2Barbara J. Pilarski, VP, Business Development, Chrysler Group LLC

Barbara J. Pilarski was named Vice President - Business Development for Chrysler Group LLC on June 9, 2009. In this role, she is responsible for negotiating key strategic partnership arrangements for Chrysler Group globally and for managing alliance relationships. Pilarski reports to Sergio Marchionne, CEO, Chrysler Group.


Previous to her current position, Pilarski served as Executive Director - Mergers and Acquisitions, North and South America, Chrysler LLC. In this position, Pilarski was responsible for all aspects of merger, acquisition and divestiture activities affecting North and South America for Chrysler, and formerly DaimlerChrysler, business units.


Pilarski joined Chrysler Corporation in 1985 as a Financial Analyst and has held positions in various functional areas, including Controlling, Treasury and Mergers and Acquisitions.

Pilarski earned a bachelor's degree in Finance from Wayne State University (1985) and holds a Master of Business Administration degree from the University of Michigan (1988). She also participated in Chrysler Corporation's Advanced Degree Development Program (Finance).

Pilarski is actively involved in the following organizations:

  • Executive sponsor of the Chrysler Women’s Forum, an employee resource group which leverages female employees to improve Chrysler’s overall product and service offerings to its customers

  • The United Way for Southeastern Michigan, serving both as a Steering Committee member for Chrysler’s annual fundraising campaign, as well as a Board Member of the Alexis de Tocqueville Society

  • The Girls and Boys Clubs of Southeastern Michigan

  • Executive sponsor for recruiting efforts at the University of Michigan

Pilarski was also honored in 2010 by Automotive News and Deloitte as one of the “Top 100 Leading Women in the North American Automotive Industry”

This year's other honorees include:

Joy Libert-Gelb, Dealer/ Owner of Yonkers Motors

Margery Krevsky, Founder/ CEO of Productions Plus-The Talent Shop

Andra Rush, President/CEO of Rush Trucking

The Spirit of Leadership Awards Reception will take place at this year's NADA Conference, at the Peabody in Orlando, FL, on Saturday, February 9, 2013.

For more information, visit WAAI info here.