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November 14, 2012

Chevy Feels the Love at the 2012 Country Music Association Awards

 

It’s been more than four decades since Don Mclean drove his Chevy to the levee and drove “American Pie” straight into the heartland of America. The iconic hit imprinted the hearts of music lovers young and old. Still a standout today, it is by no means a rare reference to the brand that has collected close to 1,000 country songs referencing Chevrolet or a Chevy vehicle. Talk about free advertising!

If you were one of the 12,000 in attendance at the 46th annual CMAs, in Nashville-or in the record-setting global audience of millions that watched “Country Music’s Biggest Night”- you also heard Jason Aldean croon about a Chevy truck in “Take a Little Ride”, with its refrain: ride this Chevy, ride this Chevy down a back road. Aldean was nominated for Entertainer of the Year, Male Vocalist of the Year and his “Dirt Road Anthem” was nominated as Single of the Year.

"Chevrolet has been an everyday part of American life for more than 95 years, so it's no surprise that Chevy and its cars and trucks are mentioned in so many popular songs," said Tom Wilkinson, communications manager for Chevrolet. "It is always exciting to hear an artist include a passion for a Chevrolet in his or her art."

Country music’s power couple Miranda Lambert and Blake Shelton dominated this year's awards, as the married singers accepted the Song of the Year award together for their duet "Over You"; Shelton won Male Vocalist of the Year for the third consecutive year and Entertainer of the Year for the first time; and Lambert took home the award for Female Vocalist of the Year.

Cma3While Taylor Swift surprisingly left the CMAs empty-handed, she dazzled on the red carpet and when she performed during the show that was hosted by superstars Carrie Underwood and Brad Paisley. Performances included Jason Aldean, Luke Bryan, Eric Church, Tim McGraw, Faith Hill, Keith Urban, Hunter Hayes, and Kelly Clarkson. Hayes took home the award for New Artist of the Year, while country music legend Willie Nelson was honored with a Lifetime Achievement Award. Little Big Town earned the award for best vocal group, and vocal duo went to Thompson Square.

Winners were announced in two categories the morning of the show: Kenny Chesney and Tim McGraw's "Feel Like a Rock Star" won musical event of the year and Toby Keith's "Red Solo Cup" won video of the year.

For a full list of this year's CMA winners, visit CMAworld.com.

CMA Awards nominees and winners are determined by the more than 11,000 industry professional members of CMA, which was established in 1958; it was the first trade organization formed to promote an individual genre of music. The first CMA Awards Banquet and Show was held in 1967. The following year, the CMA Awards was broadcast on NBC television for the first time – making it the longest running, annual music awards program on network television. The show aired on NBC through 1971 and on the CBS Television Network from 1972 through 2005 before moving in 2006 to ABC, where it is set to air through 2021.

The Trophy

Cma2Designed in 1967, the CMA Award trophy was made to resemble a chart bullet. Constructed of a rich walnut and a sturdy marble base, it signified the strength, durability and warmth of the genre. A brass music note adorning the center reads “Best Liked World Wide,” CMA’s slogan at the time. The limited supply of walnut wood in 1983 directed a transition to crystal, which is still used today. This also brought a new medallion in the center that has been modified only slightly since. Today’s 15-inch, 7.5-pound trophy is a stylish and pricey adornment made of hand-blown fine crystal in Florence, Italy, with final assembly by Francis & Lusky in Nashville, Tenn. The CMA logo appears on a tri-level, die-struck medallion in polished bronze. A satin brass nameplate features the winner’s name and CMA Awards category.

Cma1The Country Music Hall of Fame and Museum is operated by the non-profit, educational Country Music Foundation (CMF). Its mission is to identify and preserve the evolving history and traditions of country music and to educate its visitors, as well as function as a local history museum and an international arts organization.

As the home of America's music since 1967, it documents the cultural significance of country music and the heroic achievements of those associated with it. The Museum’s vast collection illustrates country music's story through historic country video clips and recorded music, dynamic exhibits and state-of-the-art design, along with live performances and public programs.

"Country music is still devoted to the lyric and to the telling of stories, which people love and people need. Country music artists took what they heard around them, material that was in the air and that was common currency, and they made something entirely new. This is a museum that preserves their memory so that they can continue to inspire creators in the future. It's also a museum that honors the people who their music was made for. Those people are all of us, people who've ever been lost or confused or sad or felt excluded. This museum helps to preserve these tributes to our condition."

- Garrison Keillor

 

Sue Mead
Contributor

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