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July 02, 2012

Concept Mustang Design Chosen by SEMA and SBN Members

Sbn logoThe ladies of Specialty Equipment Market Association's SEMA Businesswomen's Network, (SEMA/SBN) and FORD Motor Co. held a contest for female automotive enthusiasts to design and customize a 2013 Ford Mustang GT donated by FORD. The venture is appropriately named “Powered by Women” and later in the year the customized car will be auctioned off with the proceeds going towards the SEMA scholarship fund.  The fund is dedicated to fostering the next generation of automotive aftermarket leaders and innovators. Scholarship awards range from $1,000 - $2,000, with $4,000 going to the top student enrolled in journalism, engineering, transportation and many other college majors will qualify.

The three design concepts developed submitted were created by female designers and the build
of the winning design will be conducted by female volunteers. The project is
meant to shine the light on females working in the automotive aftermarket and
encourage more women to pursue careers in the industry.

Two of the designs were created by SEMA Businesswomen’s Network member (and
Ford Motor Co. employee) Jennifer Seely. Seely submitted her design concepts for the contest which were named High Gear and Chromatic.

High Gear Mustang Exterior by Jennifer SeelyHigh Gear is a luxury Mustang concept and is inspired by international products in categories such as jewelry, couture clothing and architecture. Designed to stimulate the senses by fusing luxury and power, the results are fresh and exciting propelling Mustang into a whole new arena. 


CHROMATIC Mustang Exterior by Jennifer SeelyThe Chromatic design takes a futuristic new design approach and draws inspiration from elements in pop culture (such as street art and products) for an exciting color palate that is free of all boundaries and disciplines. Design details include: Anthracite colored Chrome exterior, bright cyan wheels, white leather racing interior, coupled with an aggressive track suspension and V8



Fast Metal Mustang Exterior by Theresa ContrerasThe third entry was submitted by SEMA Businesswomen’s Network member Theresa Contreras from L&G Enterprises. Contreras’ design is named Fast Metal taking this American muscle car to a whole other level.  Theresa uses tone on tone dark metallic
finishes and red accents for a dramatic design that underscores Mustang’s raw DNA, speed and power.


“Women play a significant role when it comes to customizing a vehicle,” said Bryan Harrison, Sr. Manager of Councils for SEMA and Project Manager on the build. “From purchasing the
vehicle and determining what modifications to make, to executing the actual
modifications and driving the customized vehicle, women are key players in the
entire process. The SEMA Mustang Build demonstrates just how integral women are
to customizing today’s cars and trucks.”

On June 5, 2012 SEMA announced Seely's 'High Gear' design as the winner.  Highlights of the customized vehicle will include Rosegold chrome accents throughout the exterior and interior, satin black body, plush quilted suede seats and a leather wrapped interior. Modifications will also be made to the engine, undercarriage, drive train and sound system. 

"The concept selected by everyone who voted is amazing," said Doug Evans, Executive VP of Source Interlink Media. "It will be very exciting to see the vehicle transformed in just eight short weeks by the dedicated group of women participating in the project. The drive and talent this collaboration of women from the SBN, Ford and Source Interlink Media brings to this project is nothing short of phenomenal."

The SBN Vehicle Build Task Force is comprised of Task Force Chair Rose Kawasaki (Exports International), Project Vehicle Coordinator Sherry Kollien (Ford Motor Company), Assembly Coordinator Kellie Colf (eTool Developers), PR/Media Coordinator Camee Edelbrock (Schiefer Media Inc.) and Product Coordinator Susan Carpenter (JR Products). Advisors include Mike Spagnola (Street Scene), Joel Ayres (Bedslide) and Marla Moore (Hypertech).

The build will take place at Source Interlink Media's Headquarters in El Segundo, California. The completed vehicle will debut at the 2012 SEMA Show in Las Vegas, Nevada and later auctioned off
on eBay.

To learn more about SEMA Mustang Build Powered by Women, visit contact SEMA Project Manager Bryan C. Harrison at



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