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February 11, 2012

Carnival of CAR-Nucopia in Vegas During Super Bowl Weekend

Las-vegas-convention-centerSpent a week in Vegas leading up and over Super Bowl weekend immersed in the world of car dealerships, auto makers and the best and brightest minds at the Digital Marketing Strategies Conference (DMSC) and attending the National Automobile Dealers Association (NADA) convention. Wanted to share some highlights to give you an insider view of what goes on behind the scenes with highlights of what happens when 20,000 automotive industry professionals gather in Las Vegas!

Digital Marketing Strategies Conference (DMSC) Tuesday - Friday

Best Speaker by far was Inspiration Speaker - Todd Durkin, CEO of Fitness Quest 10 Strategy. If you ever have the opportunity, run do not walk to hear this man speak! He will energize you and the entire room.

Fitness Quest 10 is a premier health and human performance facility in San Diego CA. We specializing in Sports Performance, Personal Training, Massage Therapy, Pilates, and Yoga. Owner and founder, Todd Durkin, is a leader in the fitness industry training athletes like LaDainian Tomlinson, Drew Brees, Carson Palmer, and Reggie Bush just to name a few. Todd’s passion for health and fitness has lead Fitness Quest 10 to be recently named one of the top 10 training facilities in America by the nationally publicized Men’s Health magazine. To find out more information about Fitness Quest 10 please visit his website at www.FitnessQuest10.com.

Lots of thought leaders and awesome workshops during DSMC on social media strategies and connecting with shoppers at ZMOT, Winning the Zero Moment of Truth, a new Google 75 page FREE eBook. Attended social gathering galore with some of the brightest minds in the industry. Had the opportunity to keynote on "What is Your Strategy To Dominate Your Market with Women Buyers?" to rally dealerships to deliver a WOW experience to women.

Thank you Brian and Glenn Pasch and PCG Digital for including me in this powerful thought leader educational event.

Go here to watch the video highlights of the DMSC Conference.

ADM Professional Community Member Reception

Attended the ADM Professional Community Member Reception at the Monte Carlo spending time reconnecting with many of my auto industry favorite people like Ralph Paglia, Gary May, Brian and Glenn Pasch, Lizzelle Landino, of PCG Digital , Phil Zelinger, Jim Ziegler and many more, was so much fun!

Saturday got on the National Automobile Dealers Association (NADA) convention floor to meet with some leading minds and get updates on new products and market info:

Experian / Auto Check

Met with Cathi Kennedy, Lou Gaz, Jeff Anderson and Melinda Zabritski discussing trends in the automotive market and the latest happenings with auto credit and financing. Experian Automotive launched Velocity(SM) at the National Automobile Dealers Association (NADA) convention. Velocity is an online business intelligence tool that combines extensive automotive data with advanced analytics, enabling automotive professionals to better understand the market, the vehicles that are selling and the people who are buying them. Velocity's unique combination of data and analytics empowers users to quickly gain actionable insights and make profitable decisions. Visit www.autocheck.com

JM Family Enterprises, Inc.

At the JM Family Enterprises, Inc. booth met with Jim Dunn GM of JM Lexus, the top Lexus dealer internationally to discuss customer service strategies that have kept them #1 for over 20 years! Also met VP Brent Sergot of one of our subsidiary companies, Datascan, which just launched a website called PRNDL.com. PRNDL makes your pre-owned vehicle purchase safer and faster by providing vehicle inspections, auto financing, and vehicle protection plans all in one place.

Women's Automotive Association International

Big Highlight each year for me is the Women's Automotive Association International Spirit of Leadership awards held this year at the Venetian Hotel a gorgeous backdrop for the event featuring noted author, businesswoman and television celebrity Edie Hand, cousin to Elvis Presley and Terre Thomas of the St Judes Children's Research Hospital as the keynote speakers. Entertainment provided by Robbie Rhodes an Elvis cover singer who made all us ladies swoon! 

To cap off the evening, three distinguished automotive industry businesswomen  received the WAAI Spirit of Leadership Award, presented in recognition of their professional accomplishments and contributions to the automotive industry. Honorees include Jodi Kippe, partner at Crowe-Horwath, a public accounting and consulting firm specializing in audit, tax, advisory, risk, and performance services; Cherie Watters, general manager of Puente Hills Hyundai, South Bay Hyundai and Madzda of Puente Hills; and Audrey Zavodsky, PhD, professional race-car driver and head of human resources, leadership and professional development, for Ford Motor Company.

The focus of the Association is on the development and retention of women leaders and the education and support of all persons, without prejudice, who have an interest in the automotive industry.

Many thanks to our sponsors, special thanks to AutoTrader.com for their continued generous support of women leaders in the auto industry.

Sunday was back on the National Automobile Dealers Association (NADA) convention floor to meet with more industry leaders and some new innovators:

ESCORT, Inc.

Met with John Larson CEO of ESCORT Inc., the industry leader of radar detection technology, who announced the debut of its all-new ESCORT SmartSite™ Rearview Camera System at the 2012 NADA Show. Also appearing alongside SmartSite™ is the multi-award winning ESCORT Live™ real-time ticket protection network and ESCORT's business fleet office solution, ESCORT SmartOffice™, and ESCORT MobileTV™, a connected Mobile Digital TV receiver.

LemonFree.com

Lance Schafer of LemonFree.com knows that there are great dealers out there who, like us, believe that buying a car shouldn't be such a difficult experience. They are an innovative automotive market place that delivers this simple and fresh way to search for cars to our users. Plain and simple they aim want to change the story of buying a car. "At LemonFree.com we understand how important and difficult buying a car can be, so we want to help make it as simple and easy a process, any way we can". Visit: www. LemonFree.com Inc.

Autobytel Inc.

President and CEO Jeffrey H. Coats and  Executive Vice President, Corporate Development, Steve Lind were on hand to discuss the current status of and what the future holds for Autobytel.  Autobytel Inc., an online leader offering consumer auto leads and marketing resources to car dealers and manufacturers and providing consumers with the information they need to purchase new and used cars, pioneered the automotive Internet when it launched autobytel.com in 1995. Autobytel continues to offer innovative products and services to help consumers buy, and auto dealers and manufacturers sell, more used and new cars.

Then everyone including me was off to watch the game Super Bowl Sunday in Vegas!!! Congratulations to the New York GIANTS on winning Super Bowl XLVI.

Jody DeVere
CEO, AskPatty.com

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