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October 14, 2011

NBCAM: How the auto industry thinks pink

Pink-ribbonWe're all thinking pink in the Ask Patty Nation this month, and we're happy to see that we're not alone.  Across the auto industry, the movers and shakers are all showing their support, too.  The TrueCar Blog reports some of the highlights:

Even though one in every eight women in the United States will be diagnosed with breast cancer during their lifetime, breast cancer is more than a disease and more than a statistic. A diagnosis of breast cancer affects more than just the women with the disease, it affects their families and everyone around them. As part of Breast Cancer Awareness month, TrueCar is taking the opportunity to share how three automotive manufacturers  — Chevrolet,Fiat, and Ford — are working to raise awareness of breast cancer.

Head past the jump for the highlights.

Chevrolet is partnering with the American Cancer Society, the Official Sponsor of Birthdays, to help in the fight against breast cancer - they're also encouraging employees, dealers, and customers to take part in Making Strides Against Breast Cancer walks nationwide.  Chevrolet Certified Service will also offer customers the opportunity to contribute to the American Cancer Society.

Starting on October 1st, Chevrolet and General Motors will recognize National Breast Cancer Awareness Month from the top of its Renaissance Center headquarters in Detroit, Michigan, by featuring a pink ribbon and turning pink the LED sign at the top of the building.

We've been a little tough on Fiat in recent months for their ad campaign featuring JLO, but we must give credit where it is due.  The Fiat Brand and The Breast Cancer Research Foundation has designed and released 250 Limited Edition 2012 Fiat 500 Pink Ribbon models.  With each model sold, Fiat will donate $1,000 to The Breast Cancer Research Foundation with a minimum of $50,000.

To date, Ford has dedicated more than $110 million to support Susan G. Komen with their 17 year strong "Warriors in Pink" project, and this year is no different.  But "Warriors" isn't limited to October - this initiative runs all year long, raising funds and awareness via contributions and sales of apparel and accessories.

Ford also encourages its employees to participate in Breast Cancer Awareness. For the past several years, the company has turned its headquarters building from blue to pink at the beginning of October to honor those whose lives have been touched by breast cancer. To date, more than 75,000 Ford employees have participated in annualRace for the Cure events and thousands of Ford’s dealers support the Race in their areas.

Read the full story at TrueCar Blog.

  Kaeli Gardner, Inc.
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