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September 29, 2010

Ford's Blue Oval Glows Pink for Breast Cancer Awareness

Ford_Warriors_in_Pink_Headquarters On the eve of National Breast Cancer Awareness Month, Thursday, September 30, Ford will transform its World Headquarters to glow pink for two nights in honor of all those who have been affected by the disease. As a 16-year supporter of the cause, this is not the first time Ford has turned its headquarters pink


As the sun goes down in Dearborn, Michigan breast cancer survivors, along with John Felice, General Marketing manager, Ford Motor Company, will flip the switch to make it happen. Hundreds of people wearing pink and touched by breast cancer - including survivors, employees, retirees, and dealers will be on hand to show their support. The Warriors in Pink drum corp will provide the musical backdrop for this ongoing battle.

Want to show your support? Besides a perfectly pink accessorized limited-edition Mustang, Ford supports breast cancer awareness in a broad variety of ways. Limited-edition Ford "Warriors in Pink" apparel is sold exclusively at FordCares.com, and 100 percent of the net proceeds directly benefit Susan G. Komen for the Cure. Ford Warriors in Pink is a program designed to recognize the strength and courage it takes to deal with the everyday challenges of fighting breast cancer. (Last year, I purchased a gorgeous "Warriors in Pink" scarf that I love to wear!) The Ford Warriors in Pink line of apparel and accessories is available exclusively on FordCares.com and 100 percent of net proceeds directly benefit Susan G. Komen for the Cure all year long.  Ford Motor Company is a 16-year supporter of Susan G. Komen for the Cure(R) and has dedicated over $105 million to the cause to date. 

Interested in shopping for Ford vehicles? Find complete specifications and pricing reports, as well as a dealer near you with upfront pricing at Truecar.com/ford


Brandy-schaffelsBrandy Schaffels 
Content Manager at TrueCar.com 

Brandy Schaffels is an automotive journalist with more than 25 years in the automotive industry. Previously an editor at MotorTrend.com and AskPatty.com, Brandy is now the Content Manager for the consumer-focused website, TrueCar.com.

TrueCar.com  provides transparent new vehicle pricing based on actual local transactional data, allowing consumers to know what others have paid for their vehicles. They also help connect dealers with buyers at a set, no-haggle price.

Brandy currently drives a brand-new 2011 Ford Fiesta  she has nicknamed "Sunshine."


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