Kia Soul Hamsters Sink Their Teeth into New Video Ad Campaign
Think car ads have lost their luster since those fabulous car commercials from the Superbowl? Then give a paw -- I mean a hand -- to Kia Motor's advertising company, David & Goliath. They've created a new video featuring the popular hamsters to market the Kia Soul using the classic track, "The Choice Is Yours" by '90s hip-hop group, The Black Sheep. It compares the highly-personalizable Soul to boxy "competitors" - such as a toaster. Starting at under $14,000, the award-winning 5-door Soul appeals to both the practical, value-conscious family and the music- and style-focused hipster. Both the car and the video are worth a look.
Speaking of hamsters, it so happens that I'm planning to get a new hamster for the family soon. Call me crazy (Jody did!), but I'm actually planning to rescue one rather than buy it at a pet store. I've already got a cage set up, and I'm taking suggestions for names! Ideas, ladies?
AskPatty.com Consumer Marketing Director, Blog Editor
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