Goodyear has just launched its Assurance ComforTred Touring all-new tire available at Goodyear-owned and independent retail outlets throughout North America and AskPatty.com Certified Female Friendly® Goodyear retail tire locations. In addition to the smooth, comfortable ride, the Assurance ComforTred Touring helps provide refined luxurious handling, all-season traction, and a tread life limited warranty up to 80,000 miles, all in addition to the signature “touring” and “comfort” feel of the product.

At a recent Goodyear media road test event in Monterey, California, I was able to cruise on Highway 1 on the Big Sur coastline on the new Assurance ComforTred Touring tires, joined by Michelle Dukeman, Brand Marketing Manager for the Goodyear Assurance brand. I enjoyed meeting and learning more about her career path to Goodyear and the automotive industry, these stories always fascinate me. Later in the day we did some challenge test driving on wet and rough road conditions. Michelle Dukeman is a young mother and these new tires would be great to keep your youngun's sleeping on long road trips, they are so quiet and smooth. During the rough road test they mounted an iPod with special software to detect vibration on the steering column, pretty techy for a tire company, and it did prove to be a 20% smoother ride against the competition.

Joining Goodyear at this event was Chris Mitsos, Vice President of Mountain View Tires, with 29 AskPatty.com Certified Female Friendly® locations that carry Goodyear tires to serve you in Southern California. He was checking out the new specs on the tires at the press event and enjoying some incredible Northern California coast weather and views. 

The tire has Dual Comfort Zones:

 • A special Comfort Layer, with a layer under the tread that provides, on average, 20% more cushion than standard tires, for a smooth, comfortable ride.

• ComfortEdgeTM, which includes an outer comfort layer and an inner handling layer. Here, a sidewall insert employs a rubber layer that helps absorb road vibration in straight-ahead driving, and a stiffer rubber material that helps keep the tire firm for added support when turning.

The highly popular Assurance TripleTred has three unique tread zones for all weather conditions – rain, ice or dry.

• An Ice Zone features and interlocking tread pattern and uses volcanic sand in the tread compound to help enhance gripping power on icy or slick roads.

• A Water Zone has deeply carved Aquachannel grooves to help propel water off the tread and away from the tire.

• The tire’s Outer Dry Zone with tread reinforcement promises confident maneuvering on dry pavement.

The Assurance TripleTred features an 80,000-mile tread life limited warranty, and is recognized in several independent tests as one of the top-rated tires in its all-season category

The Goodyear Assurance ComforTred Touring further solidifies Goodyear’s position in the premium auto tire segment, most notably in the “touring” area, which requires refined handling and performance.  This new product will help provide the comfort and handling tuned for today’s mid- and upper-scale sedans.

“We believe both consumers and our retailers are going to love this tire.  With 34 popular sizes, ranging in potential fitments from Honda to Ford, to Lexus and Mercedes, this will be an excellent choice to help meet the needs of tire retailers and everyday motorists,” said Gary Medalis, Goodyear general manager, passenger car tires.