A growing number of women are using the company's peer-to-peer (P2P) marketplace as a way to shop for a vehicle lease, reports LeaseTrader.com, the nation's most popular online lease swap marketplace for car leases.

A significant portion of feedback collected by LeaseTrader.com indicates its women customers prefer to shop for a vehicle by working directly with another consumer because the P2P method removes the car dealer and sales person from the equation. In fact, avoiding the dealer sales environment was the leading reason women used the online marketplace (88.3 percent of the time) according to LeaseTrader.com.

Face it, even though women influence the majority of automotive purchasing decisions,  we don't necessarily enjoy a trip to the car dealership. While many dealerships and retail outlets are changing their marketing methods, and some are even becoming Certified Female Friendly, an AskPatty guest post by Kaira Rouda, author of "Real You Incorporated: Eight Essentials for Women Entrepreneurs," accurately represents the opinion of most women when she describes why we don't want to "go there."  Lease Trader explains this is why many woman are deciding to break the traditional car buying mold and are finding success in connecting with others on the Internet to find their next vehicle of choice.