Krispy Kreme Launches Mini Donuts with a MINI Cooper Sweepstakes

May 05, 2009

Two things we love: Krispy Kreme donuts fresh out of the machine, and Mini Cooper cars for zooming around. They are two fun little things that prove the old adage which says "Good things come in small packages."

Well, Krispy Kreme Doughnuts' latest introduction, the mini doughnut, improves on that adage, changing it to "really good things come in really small packages"! To prove it, Krispy Kreme is celebratingthe launch of its new mini donuts with a sweepstakes that offers customers the opportunity to win a free car and drive away in their very own Mini Cooper!

Krispy Kreme's new tasty mini treats are about half the size of the company's legendary traditional doughnuts and are available in three mouthwatering varieties: Signature Original Glazed, Chocolate Iced rings and Chocolate Iced rings with sprinkles. I don't know about you, but when they're fresh from the doughnut machine, I just want to stuff the entire doughnut into my mouth and let its heavenly warm sweetness melt in my mouth. These mini treats promise to be equally delicious as the originals, but with half the impact on my waistline per serving!! Krispy Kreme suggests "Minis make just the right addition to any party or gathering with family or friends. Pick up a few to enjoy solo or share them with colleagues at the office--it's an ideal way to stretch anyone's doughnut dollar." I completely agree. (Plus, you can stuff an entire one of these little ones into your mouth and not look like such a glutton!)

And if the mini doughnuts aren't enough of a treat, Krispy Kreme will give one lucky person a chance to ride in style in a brand-new 2009 MINI Cooper. From now through May 31, customers can enter to win by receiving an entry code with any mini doughnut purchase at participating Krispy Kreme stores or they can go online at www.KrispyKreme.com to enter the sweepstakes with no purchase necessary. The grand-prize winner will be selected on or about June 15, 2009.

"Our new mini doughnuts are small, and irresistible," said Ron Rupocinski, executive chef for Krispy Kreme. "These affordable and adorable one-of-a-kind doughnuts make the perfect little indulgence at any party." And that Mini Cooper is also small and irresistible! What could be a better combo?

For more information about the Krispy Kreme's minis sweepstakes, official contest rules, and participating store locations nationwide, visit www.KrispyKreme.com or call 1-800-4KRISPY. According to the official rules, the winner may choose either one (1) 2009 MINI Cooper, including cold-weather package, sport package and convenience package, sales taxes (owed by consumer to dealer) and tags (Approximate Retail Value: $25,340), or $25,000 in cash. If winner selects car prize, additional features may be included at Sponsor's discretion.

Jody DeVere
President and CEO
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