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YoutubeFord Edge Inspires New Fitness Apparel Line
A new limited-edition line of fitness apparel, called Edge Body Gear, will now be sold by Dominator Clothing, founded by Detroit Red Wing Goaltender Dominik Hasek
Ford has partnered with Dominator Clothing and Time Inc. magazines to produce a one-of-a-kind women's fitness apparel line inspired by the all-new Ford Edge. The five-piece collection offers bold design, custom Edge colors, and premium fabrics. Each garment includes a special Ford Bold Moves and Edge label and hang tag. The Edge Body Gear will be promoted in Health and Cooking Light publications and websites.
"Edge owners are very style-conscious and they appreciate the crossover's color palette," said David Finnegan, Edge marketing manager. "By making a connection with them through the premium fitness line of Dominator Clothing, we will be able to reinforce the Edge's many innovative design features."
The Edge Body Gear tank top, pant, panel jacket, t-shirt and bag will be sold online at www.dominatorclothing.com, and at the Birmingham, Mich. Dominator Clothing store. Prices range from $30 to $80. (The clothes are cute, but I'm just wondering how many women are really going to buy workout clothes to match their car. This kind of indulgence really isn't in my budget...)
To kick off the limited edition Edge Body Gear, a private launch event was held at the Dominator Clothing store on March 27th in Birmingham, Michigan. Edge owners and hand raisers were among the guests attending this launch event to be the first to view and purchase the Edge Body Gear. Dominik Hasek, founder of Dominator Clothing and Red Wings hockey player, was onsite to 'meet and greet' during the event, along with a special appearance by Igor Larionov. (Parties are fun too, but this sounds more like a man's event. I swear the website shows this is woman's gear!)
Founded in 1998 in Europe by Olympic Gold Medalist and NHL award winning goaltender, Dominik Hasek, Dominator Clothing is fast becoming a global performance apparel brand with a focus on delivering original, high-quality, and well-fitting sports and leisure clothing designed by some of Europe's best designers and professional athletes.
About Ford Edge
Ford steps into the the red-hot crossover utility vehicle market with the 2007 Ford Edge. Equipped with an all-new 265-horsepower V-6 engine and six-speed automatic transmission, Edge promises to deliver performance, quietness, and fuel efficiency. Ford also promises the Edge will deliver EPA estimated fuel economy of 25 mpg on the highway. The 2007 Ford Edge received top scores in front- and side-impact crash testing by The Insurance Institute for Highway Safety. For more information regarding Ford's products, please visit www.fordvehicles.com.
By Brandy Schaffels
Contributing Editor
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