Get Advice
Ask our automotive experts your car questions
Get Certified
Get your location
Certified Female Friendly®!
Keep up with Patty
Visit AskPatty on
these other sites
Facebook
Flickr
LinkedIn
Social Pressroom
RSS Feed
Twitter
Youtube
More Items
EatonWeb Blog Directory
About Ask Patty Blog Podcasts Advice Press Partners Insurance  
Home Community My Ez Car Care Get A Quote Career Center Get Certified

« Strap On Your Toolbelts Ladies! | Main | Ask Patty - Automotive Advice for Women Blog Carnival: Week Around the Auto World November 7th »

November 06, 2006

Woman Car Buyer Speaks!

Womankey This weekend I went car shopping and experienced the quintessential difference between what is an good car sales person and a poor one - on the same lot within 5 minutes.

I've already decided that I'll be going back to Toyota after a 10 year fling with GM; at 100,000 miles my Grand Am is breaking down with new ailments each week. The Corolla I had prior to that, however, went for 135,000 with not a hint of personal issues. Add the new hybrid mystic to the mix, and I'm ready to take the plunge again.

After much searching on the web and talking to friends, I settled on several smaller SUVs and of course the Prius. All offered high mileage and adequate space for storage. The only issue was, would my 6'3" husband fit in the smaller options, and timing... I was pushed into buying my last car and wanted to take my time on this one.

Sales person #1 was perfect. Low key, talked to both of us did some fact finding to learn where we were in the process and what functions I wanted. When he learned that I was the primary driver, he focused in on what differences I liked and didn't like. I felt "part" of the transaction, not some object off to the side.

Sales person #1 went inside to get us more material. That's when sales person #2 went for the wallet. He cornered us wandering around and immediately talked to my husband, pointed out the shiny things on the wheels and was ready to cut a deal on the spot. My husband informed him that he was "just bling" and wasn't the buyer. To which he then turned his hard close sales techniques on me. No doubt they worked for him in the past, but not this time - or ever - and that's the point.

When I'm ready, sales person #1 will get my business. I will search him out and let him find the perfect fit. He took the time to learn my needs and help me weigh the pros and cons, but most of all, he was respectful of my age group and my gender. That made a difference to me, and eventually it'll make a difference in his commission check.

Facts:
• Women now buy 51% of all cars1

Women purchase 48% of all used vehicles2
Females influence the purchase more than 80% of cars3
39% of women would rather deal with women in the car showroom4
Women make up 65% of the customer base for service centers and 85% are not satisfied with the service and repairs they receive5

Resources:

Women in Automotive Journalism - www.WomenOf.com

Automotive Aftermarket Industry Association - www.aftermarket.org

National Automobile Dealers Association - www.nada.org

Sources:
1,2,3,5 - CNW Research
3 - Microsoft MSN CarPoint study


blog comments powered by Disqus
Winner - 2010 DMS Contributor Award
Winner - Excellence in Blogging 2010




Women Blog Directory
©2009 AskPatty.com, Inc.| P.O. Box 6601 Thousand Oaks, CA 91359 | Phone 888-745-1928 | Email info@AskPatty.com

This site, its contents and all related content, formats and documents are copyrighted property of AskPatty.com, Inc and are not to be reproduced or republished without the written consent of AskPatty.com, Inc.

About Ask Patty Blog Womanars FAQ's Privacy Policy Links Pressroom Partners Advertise on Ask Patty