Ask Patty reviews: In Women We Trust: A cultural shift to the softer side of business, by Mary Clare Hunt.

Mary Clare Hunt has complied a plethora of data on consumer women and their tremendous retail purchasing power in the very fast and fact filled read on maturing women babyboomers flexing their 'Trust" muscles as consumers.

Women will relate to the experiences mentioned in her myriad examples of how women are changing their retail buying experience with the simple power of choice.  A quiet, steady revolution of personal choice by women on which company, brand and product will gain her loyalty and how, is detailed step by step.

Her perpective on how the automotive industry is missing the mark with women car buyers is discussed.

This is a must read book for retailers looking to increase 'Trust' and brand loyalty with this powerful and influential demographic of women consumers.

To Purchase Your Copy click here

About the Author:

Mary Clare Hunt is a marketer by trade, and a consumer by birthright. In her ad agency and business marketing roles, she has motivated customers in retail, services, and business-to-business environments. At the same time she's purchased 10 cars, furnished 7 homes and bought groceries for over 24,000 meals. As a "female consumer," she lives amoung the disgrunted. Today as the Word of Mouth director for Interpret-Her, she works to put trust back into the buyer/seller relationship.

Go here to review Mary's In Women We Trust Blog