Happy Friday, Ask Patty Nation! Today we conclude our week of Super Bowl ads and teasers with a whole slew of videos. Many many companies are releasing their full Super Bowl ads early, and some of them are in this batch, so be fairly warned if you'd rather see them "fresh" during the game. I was going to make it a dog video trifecta, but the "Confident You" spot from Cars.com was too entertaining to skip. After that, we'll see a pair of spots by Subaru from their "Dog Tested and Approved" campaign, and finally - the full ad teased by the VW "Bark Side" video featured here last week is actually two ads in one, includes a look at the new new Beetle ... and it's hilarious.
Wow, it's Thursday already. The week is just flying by. Today's Super Bowl ad teaser is - actually not a teaser, I think, because it certainly seems like the complete ad. So if you want to see it for the first time on Sunday during the game, you are fairly warned to turn back now.
Still here? Good. So this is an Audi ad. Last year's "Goodnight Moon" inspired ad was all well and good (and has been running again on TV this week, in anticipation of the launch of this new one, I'm sure), but this ad takes the cake. It features vampires at a party in the woods - and not the Twilight kind. Now, with apologies to the Twi-hards and Twi-hard moms out there, because when I was younger my vampires were the sexy undead played by Keifer Sutherland, listening to new wave music and partying until dawn, so this scene warms my teenage gothic heart, particularly the use of "The Killing Moon" by Echo and the Bunnymen as the spot's soundtrack. It took me back!
Anyway - one of the vamps' undead buddies arrives at the party with the vampy equivalent of a case of beer - a clever nod to the Super Bowl ads of yesteryear - and, well... hilarity ensues. Just watch the ad.
Stay tuned tomorrow for one final ad teaser before game weekend, and have a great day in the Ask Patty Nation!
As the Ask Patty coverage of Super Bowl ad teasers continues, today we take a look at the new teaser (in every sense of the word) from Kia. Now - as a disclaimer, Kia's ads of late have been some of the most memorable and well done ones. I've featured their now famous hamsters on the blog before, and applauded them for making memorable commercials that appeal to females and males alike, and resisted the urge to be provocative and sexist (see Fiat's J-LO ad for reference).
Now, Kia, I'm going to have to call this one like I see it - I'm afraid I'm not going to like your Super Bowl ad. I still hold out hope that you'll surprise me, you seem to be a female conscious brand, but this teaser doesn't exactly instill me with faith. See for yourself:
Short and sweet, I know. Adriana Lima (who is apparently a supermodel of some sort? I'm not up on my model-ology), clad in a tight and quite revealing... garment of some sort, her hair blowing in the wind, waves a checkered flag for a few seconds over the tune of "Mr. Sandman" and then, "See you on sunday," and that's that.
I've said it before and I'll say it again. The days of objectifying scantily clad women and using them to sell cars should be over by now. Haven't we all gotten past that? Are consumers still so gullible? Add to that the fact that womenare the majority car buyer in North America today and the fact that ads like this are even considered is beyond my understanding.
Now - again, I hold out hope that Kia will turn this around and spin it in a memorable and non-sexist way. I really do. I like Kia as a brand and as a company - I drive a Kia, and I love it. Hopefully this is just the cliche'd setup to a joke, and I'll be able to say "Phew! Well played, Kia. Well played," on Monday. Time will tell!
Stay tuned for more Super Bowl teasers all week long on the Ask Patty blog.
As our week of featuring Super Bowl teasers continues, today we take a look at Chevrolet's offering, which is not one teaser but a generous three videos, which is not entirely surprising because they are the major sponsor this year.
The first two ad teasers are actually full ads, they're entries from Chevy's "Route 66" ad contest. Now, I'm not sure if either fits the contest's announced theme of road trips, but they are funny, and Chevy liked them enough to publish them, so I'm going to share them too. Here they are:
The third ad, which actually is a teaser, is about Chevy's Game Time app and the companion contest. During the game, Chevy will give away 20 cars and thousands of other prizes with the Chevy Game Time app. You can download the app and play along during the Super Bowl: visit http://www.chevy.com/gametime.
As our week of featuring Super Bowl teasers continues, today we take a look at Chevrolet's offering, which is not one teaser but a generous three videos, which is not entirely surprising because they are the major sponsor this year.
The first two ad teasers are actually full ads, they're entries from Chevy's "Route 66" ad contest. Now, I'm not sure if either fits the contest's announced theme of road trips, but they are funny, and Chevy liked them enough to publish them, so I'm going to share them too. Here they are:
The third ad, which actually is a teaser, is about Chevy's Game Time app and the companion contest. During the game, Chevy will give away 20 cars and thousands of other prizes with the Chevy Game Time app. You can download the app and play along during the Super Bowl: visit http://www.chevy.com/gametime.
Recently we shared VW's Super Bowl ad teaser featuring a very cute Star Wars dog chorus. The teasers continue to come, and I'll be covering most if not all of them here on the blog this week as we count down to Super Bowl weekend. Today's tease comes from Bridgestone, who you may remember was the subject of another post with their super clever commercial which placed a lovely old couple behind the wheel of a Fleetwood in the salt flats. It seems their penchant for creating memorable campaigns is continuing, because this new commercial seems to indicate they'll be pitting their own engineers against professional sports players using balls and pucks designed by Bridgestone for maximum efficiency. I'm not sure how this will turn out, but it promises to be hilarious. Check out the teaser here:
According to Bridgestone:
Building on the brand's socially active fan base, Bridgestone Americas Facebook page serves as the digital epicenter of the new campaign (www.facebook.com/BridgestoneTires). Visitors there will find 3D animated Performance ball (and puck) and tire models that offer an interactive technology demonstration. Additional celebrity videos will be released leading up to the Feb. 5 game, as well as extra online entertainment planned for debut on Super Bowl Sunday. Enhancing the Bridgestone brand's digital presence leading up to the game were the celebrities featured in the ads, who were active on Twitter throughout the commercial shoot and beyond. The company also has a dedicated YouTube channel where all of the behind-the-scenes videos can be viewed (www.YouTube.com/BridgestoneSuperBowl).
Keep your eyes on the Ask Patty blog for more Super Bowl ad teasers from an ever-innovative automotive industry.
It's hard to believe January is almost gone already. It's winter in the AskPatty Nation, for whatever that's worth - it's been blissfully mild for this Tennessee native, which is a welcome relief from the snowy days of the past two winters. But whatever the weather is, it's not slowing down the Ask Patty Certified Female Friendly locations who have hit the ground running in 2012. Check them out!
Victoria Transmission Victoria Transmission & Auto Care is supporting their community through donations for the Mustard Seed Food Bank. An organization started to address the needs in the Victoria, BC area, they expanded to become the largest food bank on Vancouver Island. Bring your vehicle in for a Transmission Service by 1/31/2012 – and we will make a $25 donation to the Mustard Seed Food Bank, Victoria. Visit their website for more information or make an appointment today: http://victrans.com/
Pearson Ford Pearson Ford of Zionsville had joined the Auto Safety Association of America as the exclusive Ford Motor Company center for the greater Indianapolis area. Ford, Lincoln and Mercury owners can now go to the ASA’s website www.autosafetynow.org and schedule a free vehicle recall check as well as a free vehicle safety inspection with Pearson Ford. full article: http://www.pr.com/press-release/382149
Tires Plus Total Car Care Tires Plus Total Car Care - Minot, Minot Air Force Base and Bismarck, North Dakota, has been recoginzed in their local press as a Certified Female Frienldy location. With an empahasis on better communication and making their customers more comfortable, owner Jard Lundeen is taking the AskPatty training to heart. Among the things they did was add a collection of family DVDs, books and magazines for children, they have snacks and a coffee machine that makes single servings from a wide variety of flavored choices. full article: http://bit.ly/sABMv8
Nigro's Auto Body ABRN (Auto Body Repair News) analysed the collision industry and selected 10 shops from across the country that stood out as leaders above all the rest. These shops go the extra mile for their clients, their community, and their workmanship. We are pleased to announce that Nigro’s Auto Body of Philadelphia, PA has made the list of top shops, and remains one of the most innovative and unique body shops in the United States. “Much about Nigro's is unusual. The shop actually traces its origins to Italy and the European method of repairing vehicles, which Nigro says outpaces much of the technology used in America. Co-owner and father of Domenic, Aniello Nigro trained and worked in Florence, Italy, before coming to Philadelphia to open the shop in 1984.” Check out the whole story here: http://bit.ly/xkKDQ0
Steven Toyota Steven Toyota of Harrisonburg, VA celebrated their 20th anniversary this month. Congratulations! Here's what they had to say on Facebook about the event: "Thank you to all of our wonderful customers & our dedicated employees. We would not be where we are without you! We look forward to serving the Valley for many more years! Stop by & celebrate with us!"
Potomac Falls Express Lube & Car Wash Potomac Falls Express Lube & Car Wash, Potomac Falls, Virginia, has partnered with a number of local restaurants to offer savings on automotive services and lunch! Visit their location Monday through Friday between the hours of 11:30 and 2 p.m. to save on Express Lube services and receive a coupon to use that day at the one of the participating restaurants. Follow the link to see a list of restaurants and special offers: http://bit.ly/zHv546
This month featured the country’s most revered auto show NAIAS’, Detroit Auto Show. Upon first thought of the show chills of excitement made me giddy to be able to see the latest models for 2012 and beyond. Car manufacturer’s attended from across the globe and provided more than enough options when it came to new vehicles coming soon (or within the next year) to local dealerships. The theme from the major auto players seemed to be adding diversity to vehicles so they could perform at multiple levels. The line-up was immense while advances in safety, and technology were very clearly enhanced.
The show was also a way for manufacturer’s to show they have not only been listening to consumers but they have been heeding the call and meeting their needs. One of the most buzzed about vehicles at the show (which has been kept tightly under wraps) was the new fully redesigned Ford Fusion. No longer a big brother version to the Focus, the Fusion is now completely its own unique car. It has midsize sized feel with a streamlined and sporty vibe. The Fusion will be offered with eco-options such as the pure electric Energi and the Fusion Hybrid models which will be released in Fall. The coolest aspects of the Fusion Energi is that it takes half of the time to charge an Energi than most other electric cars within its class and it more than doubles the amount of electric drive time.
Ford then continued to show their eco-friendlier side by announcing they will be launching six electric and hybrid cars releasing this year to early next. They are the Ford Focus, Fusion (standard, hybrid and Energi), C Max Energy, C Max Hybrid, and Ford's Transit Connect Van. Fusion Hybrid designers say they look to the release and the capabilities of the hybrid in achieving up to 47 miles per gallon later this fall.
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